Presenter: Lily Mockerman, Total Customized Revenue Management
GreenTree Inn & Suites Phoenix Sky Harbor
4234 South 48th Street, Phoenix, Arizona 85040
11:00-11:30pm ... Registration and Networking
11:30-12:15pm ... Lunch, Welcome and Announcements
12:15-1:00pm ... Presentation
1:00-1:15pm ... Raffle Drawing and Close
Total Hotel Revenue Management is the future. Join us for an exciting presentation on how you can look for opportunities to maximize additional ancillary streams of revenue at your hotel.
What if you were leaving money on the table? Whether you're involved in the day-to-day area of revenue management or indirectly through hotel operations, sales or marketing, this deep-dive presentation will help hoteliers define what Total Hotel Revenue Management looks like, and understand how it can apply to their role specifically. A brief overview will be given of the different areas and ways in which a hotel can look for opportunities to maximize additional ancillary streams of revenue, along with a few takeaways for areas that hoteliers can seize on today to move this practice forward.
1) Understand what Total Hotel Revenue Management is
2) Understand how Total Hotel Revenue Management is measured and areas of focus
3) A few key points that each hotel can start today to move towards Total Hotel Revenue Management
Special Offer: Members are encouraged to bring their Revenue Managers at the member rate!
ABOUT OUR VENUE
GreenTree Inn & Suites Phoenix Sky Harbor
Conveniently situated near Phoenix Sky Harbor International Airport, GreenTree Inn & Suites Phoenix Airport hotel welcomes guests with convenient amenities like an airport shuttle service, high-speed Internet access, and full hot breakfast buffet.
Enjoy easy access to top local attractions and points of interest, including Arizona State University, Arizona Mills Mall and Tempe Diablo Stadium in the Phoenix Airport area.
With the hotel's comfortable rooms and spacious suites, our hotel offers the ideal accommodations for any stay, whether you are in town for business or a family vacation. More information is available at www.greentreeinn.com.
ABOUT OUR SPEAKER
Lily Mockerman, CHRM, CRME, CHIA
Lily Mockerman is a dedicated and passionate leader in the Revenue Management Field with well-honed analytical skills, experienced foresight, technical savvy in many hotel systems, and the ability to clearly communicate vision and strategy for her clients and team. After earning a B.S. in Hotel Management from Johnson & Wales University, Lily's career encompassed a variety of roles and responsibilities, including experience with Hilton, Starwood and the independent hotel space.
Seeing an opportunity to grow with the industry in a broader role, Lily founded Total Customized Revenue Management in 2012 with a vision to become a premier provider of Revenue Management Solutions, particularly geared towards helping the industry develop solid practices around Total Revenue Management. In recognition of these efforts, she was recently named 2015 Revenue Management Professional of the Year from the Arizona Chapter of HSMAI. TCRM continues to grow under Lily's leadership with an expansion to international markets in 2016.
SHR is a leading provider of advanced tools and services that help hotels execute their best distribution strategy while delighting guests and optimizing profitability. The technical maturity of SHR-having built not one but two Central Reservations Systems (CRS)-is second to none. In addition to serving thousands of properties around the globe with Windsurfer® CRS as well as the Internet Booking Engine, TopSail, the company also provides Revenue Management for Hire to brands, chains, and management companies. SHR brings hoteliers the best in nimble technology, intelligently supported by tested industry experts-keeping hotels competitive.
Presented by: Holly Zoba, CHDM, Signature Worldwide
Click here for a preview of our speaker!
Scottsdale Plaza Resort
7200 N. Scottsdale Road
Scottsdale, Arizona 85253
Buyer's habits have changed, shouldn't sellers change too? Stand Apart Sales introduces new strategies, tactics and apps to help reach more decision makers and expand a seller's influence. Often 80% of the decision-making process is complete before a prospect engages a seller - learn how to reach them earlier and make yourself a valuable resource. In this session, Holly will focus on how to be most impactful in one of the first touchpoints - how to use some new apps to present your property/business better and learn some business writing techniques to make your message clear and compelling.
The values of Scottsdale Plaza are personified by our corporate team and operations staff, many of whom have been with us for over 25 years. We consider ourselves lucky to be a part of a unique hotel that employs special people. Whenever possible, we promote from within, contributing to our rich tradition of service and a deeply felt connection with the guests who return year after year. We treat each other as family and take pride in the care we provide — not just for our guests, but for the grounds of a resort that feels more like home than a place to work.
While we are located on bustling Scottsdale Road, moments from the restaurants, shops and art galleries of Old Town Scottsdale, our neighbors become a memory once you step into the elegant Spanish Mediterranean lobby. The resort's meticulously landscaped grounds — filled with desert flowers and shrubs, 50-foot palms and eucalyptuses and fragrant seasonal plantings — are encircled by views of Camelback Mountain and Mummy Mountain.
Among the garden pathways and courtyards, The Scottsdale Plaza's six distinctive room, suite and lodge options are arranged in intimate clusters that allow for quiet and privacy. With options ranging from larger-than-standard deluxe guest rooms to beautifully appointed, residence-style suites and lodges and an extraordinary Presidential Suite, we have the perfect room for family vacations, romantic getaways and meeting groups.
Our mission is to orchestrate a superlative "Guest Experience," one that exceeds our customers' expectations. Whether it be from a flawlessly executed corporate event, an elaborate catered affair, or simply a relaxing getaway, the sincerest compliment we receive is when our guests return again and again. Visit us online at http://www.scottsdaleplaza.com/the-resort/ for more information.
ABOUT OUR SPEAKER
Holly Zoba, CHDM, Signature Worldwide
Holly Zoba is vice president of sales for Signature Worldwide. Holly has more than 20 years of sales and marketing management experience in the hospitality and internet marketing industries and is responsible for managing Signature's sales effort by determining best-fit solutions for clients - helping them improve customer service, sales and increase revenue.
Holly is a frequent speaker, as well as a contributing author and editor for many trade publications on topics such as customer service, sales strategy, social media, and online reputation management. She was the recipient of the HSMAI Top 25 Most Extraordinary Minds in Sales & Marketing for 2014. She currently serves as the chair for the HSMAI Digital Marketing Advisory Council and has co-authored the digital marketing certification (CHDM) for the hospitality industry.
4435 E. Paradise Village Parkway, Phoenix, AZ 85032
18 holes of Spectacular Golf * Swag Bags
Great Raffle Prizes * Awards Luncheon and More!
These leading associations - the Arizona Sunbelt Chapter of Meeting Professionals International and the Arizona Chapter of the Hospitality Sales & Marketing Association International - have joined forces for the seventh year in a row to provide members of the Arizona meeting and hospitality industry a day of great golf on an award winning course, followed by a lunch and an awards celebration.
This is an event you won't want to miss. Not up for a round of golf or don't have four hours to play? You can still participate!
The Raffle Package includes: 2 Yards of String for Putting Contest, 12 Regular Prize Tickets, 3 Grand Prize Tickets ($100 value)
The tournament will have a Carnival theme with interactive activities at each hole. To add to the fun, prizes will be awarded for the best-dressed cart!
The funds from this tournament will help to support our associations' continuing efforts to provide quality continuing education and scholarships for those professionals currently in the meeting and hospitality industry and those who are pursuing a career in the field. Once again, we would greatly appreciate your participation.
For more information on MPI Arizona Sunbelt Chapter go to: www.mpi-az.org.
On behalf of our Golf Tournament Committee and our Board of Directors, we thank you in advance for your participation and support!!!
Rate of $109 for golf includes:
|7:00-8:00 a.m.||Registration and Practice|
|8:00 a.m.||Shotgun Start|
|10:30-12:00 p.m.||Golf Clinic|
|12:45 p.m.||Luncheon, Awards and Raffles/Silent Auction|
ABOUT THE COURSE
Located in the heart of Phoenix with spectacular mountain views, Stonecreek Golf Club's remarkable golf, upscale amenities and unmatched service have earned it recognition by Golf Channel as one of Arizona's "Best Kept Secrets." Open to the public 52 weeks a year, the club's superb links-style championship layout, expansive golf practice facility, delicious dining and spacious banquet facilities offer unrivaled opportunities for playing, socializing and networking. For more information, go to http://www.stonecreekgc.com