HSMAI Arizona - Hospitality Sales and Marketing Association International, Arizona Chapter


In difficult economic times, it is more important than ever to you personally and to your employer to know that you are the best of the best in your field. Certification provides an individual not only with a personal sense of accomplishment, but serves as individual leverage in current and future career opportunities. A certification serves as a key differentiator in illustrating one's understanding and commitment to an industry or a competency.

To provide professionals in the hospitality industry with the opportunity to prominently showcase and market their talents and expertise, HSMAI and HSMAI University offer four prestigious certification programs. Explore the information below to learn more about them including the qualifications and procedures to apply, and to download applications.

For more information visit https://americas.hsmai.org/certification/

Certified Revenue Management Executive (CRME)

The Hospitality Sales and Marketing Association International (HSMAI) has developed a prestigious certification in revenue management -- the CRME. Individuals working in revenue management in the hospitality industry, if they meet the minimum qualifications, can take an online examination offering them a chance to confirm their knowledge, experience, and capabilities in their field.

The study guide that examination candidates will use, covered by the examination fee, is Defining Revenue Management: Top Line to Bottom Line, published by the HSMAI Foundation. The special report published in 2006 was researched and written by Kathleen Cullen and Caryl Helsel, partners, Inspire Resources, a hospitality consulting firm, and developed with the help and advice of HSMAI's Revenue Management Special Interest Group Advisory Board.

The CRME designation is recognition that you are:

  • A professional in the field of revenue management and clearly conversant with its intricacies and importance;
  • Competent to develop an infrastructure to support revenue management within the framework of an organization;
  • Able to maximize revenue opportunities and optimize profits by managing revenue;
  • Capable of making informed decisions to accept or reject pieces of business to meet overall organizational goals.
  • Proficient at the art and science of revenue management.

To be eligible for the CHDM program, candidates must have:

  • Professional experience within on-the-job responsibilities in hotel revenue management or related discipline in the last three (3) calendar years.
  • Membership in hospitality industry or revenue management related organization(s).
  • Served or currently serving in a leadership capacity in a hospitality industry or revenue management related organization.
  • Author or contributing author to an industry publication.
  • Speaker at an industry program or event.
  • Professional development experience.
*Applicants must earn a minimum cumulative total of 50 points from the areas specified above to be eligible for the CRME.

Get complete information on CRME certification at https://americas.hsmai.org/certification/%e2%80%8bcertified-hospitality-revenue-management-executive-crme-certification/.

Return to top

Certified in Hospitality Business Acumen (CHBA)

HSMAI has partnered with REDGLOBAL to develop an online training and professional certification course in business acumen that is relevant, respected, and recognized. The CHBA (Certified in Hospitality Business Acumen) course content has met these criteria for over 4,000 professionals in live events in 40 countries.

This four-week online course leading to a CHBA Certification requires applicants to commit to a minimum of four hours per week and to take the examination in the fifth week. It encompasses eLearning, Simulation, and Web Conferencing, and can be done entirely online at an individual's own pace. The program places participants in the seat of a general manager to make decisions on pricing, marketing, staffing, and renovations in a live simulated competitive set environment over a 12-month business cycle.

This certification is appropriate for, but not limited to, a Managing Director, Asset Manager, General Manager, Vice President or Director of Sales, Director of Marketing, Operations Department Head, Sales Manager, Convention Services Manager, Account Executive, Director of Revenue Management, or Revenue Manager.

The online Business Acumen course is designed by REDGLOBAL, the highly regarded international training group with a private label portfolio of large and independent hotel brands. In its 14th year with proven experience all over the world, REDGLOBAL has partnered with HSMAI exclusively to offer this rich, creative new approach to learning the hospitality industry. More information at: https://americas.hsmai.org/certification/certified-in-hospitality-business-acumen-chba/.

Return to top

Certified Hospitality Digital Marketer (CHDM)

The program is focused toward those who want to maximize online revenue through lead generation, customer engagement and loyalty, online brand awareness and product exposure, as well as those who desire to become more proficient in the myriad key digital areas as the importance of this field is rapidly growing in the hospitality industry.

The CHDM program is be broken down into three sections: Digital Marketing Impact; Strategy and Tactics; and Analytical, Productivity, and Management Tools. Topics covered include mobile marketing, Online Travel Agencies (OTAs), public relations, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and social media, among others.

The program is designed for hospitality sales and marketing and revenue management professionals who are interested in expanding their current role; executives seeking to understand digital marketing; and digital marketers looking to understand the hospitality industry. More information at: https://americas.hsmai.org/certification/certified-hospitality-digital-marketer-chdm/.

Return to top