As hoteliers, we all realize in these challenging times, we need to get creative and flip every switch to optimize our sales and bookings. A recent McKinsey & Company study found that companies that had certain characteristics were able to outperform their competitors in revenue by 3 to 1. These powerful results were founded on the ability of teams to listen to feedback and continually adapt and improve to better serve the travelers' ever-changing needs and desires.

In these times, distinguishing your hotel with great reviews and other free earned media may be the difference between survival or collapse for even the best of hotels. There has never been a more important time for Sales & Marketing to partner with Operations to develop a daily discipline to enhance your reputation with great reviews and other free earned media.

In this conversation, Adele will share very pragmatic tips any hotelier can fold into a daily practice to enhance your sales and marketing initiatives.

What you'll takeaway:

• Have an engaged and inspired team, so they consistently inspire 5-Star Reviews
• Communicate with your team in a way that motivates them, even when there has been a bad review
• Harness the power of guest feedback to give your property the competitive advantage
• Curate and refine your sales and marketing messages that set the hotel up for 5-Star Review success
• Using your great reviews to support your sales and marketing
• Respond to critical feedback in a way that attracts new guests and makes your hotel look like a star.

Bonus! Adele will offer up to 5 attendees who sign up for this event a free Reputation Assessment and 5-Star Success Coaching Call.

Adele Gutman has been honored as one of the Top 25 Most Extraordinary Minds in Sales & Marketing by the Hospitality Sales and Marketing Association International for achieving exceptional results, driving revenue through Guest Experience and Reputation Cultivation.

During her tenure as Vice President of the Library Hotel Collection, the brand astonished the hotel industry by repeatedly earning the #1 highest guest satisfaction rating of any luxury hotel brand in the world, receiving a 96.1% GRI (Global Review Index-by ReviewPro) on the Luxury Brand Report, a survey of 2.7 million annual online reviews. Every property in the collection rose to the top of their market for guest satisfaction on review sites like Tripadvisor, including the Aria Hotel Budapest who was named the #1 Hotel in the World on the 2017 Tripadvisor Travelers Choice Awards.

Now, Adele is the host of the Hospitality Reputation Marketing Podcast: Get Great Reviews and a coach to business leaders implement the award-winning methodology she developed over decades for outstanding guest and employee satisfaction. You don't need to be a 5-Star Hotel, you don't even need to be a hotel, to deliver a 5-Star guest experience and inspire 5-Star Reviews.

For more information, visit Adele's website at www.adelegutman.com/

 

Come mix and mingle (with masks, safely and with social distancing) with fellow HSMAI members and guests at this family-owned historic restaurant.
Nestled in the shadow of the Squaw Peak Mountain, Aunt Chilada's is truly a historic landmark with a personality all its own. Constructed in the 1890's from desert stone and railroad ties, the original building served as a supply depot and general store for the mercury miners passing through the Dreamy Draw area.

This event will be the perfect blend of members, chapter leaders and other professionals from the meeting hospitality industry.

Registration includes Hors d'Oeuvres, one Margarita and GREAT camaraderie.
Cash bar is available.

There is plenty of self-parking.

RAFFLE PRIZES:
Grand Raffle Prize:

A Tiffany necklace worth $150. No-contact delivery within the valley or shipped if out of town winner, donated by the next great event.

Regular Raffle Prizes:
One night stay at GreenTree Prescott Valley, donated by Pro Hospitality Group
$50 Postinos gift card, Donated by Joanne Winter
$25 Darden Restaurant gift card and bottle of wine, donated by Becky Bulkley
$25 See's Candy gift card and bottle of wine, donated by Annette Brown
An Amazon Echo Dot, donated by Lori Morris
A $25 Target gift card and a bottle of wine, donated by Lori Morris
A Desert Tour for Two, donated by Stellar Adventures

Our HSMAI Arizona Chapter is thrilled to have Cindy present our first education program for 2021. Cindy is an icon in the industry and a friend to HSMAI. In 2019 HSMAI awarded her the 2019 Lifetime Achievement Award in Hospitality for her exemplary contribution to the industry. This January program is one you will not want to miss.

Cindy will be kicking off the new year with a 'power hour' of upbeat motivation, preparing for a turnaround year and takeaways to guide you to personal and professional success. She will discuss creating and manifesting solid intentions for the year that are attainable, organizing your time through mindfulness and what each of us personally need to do as we come out of a difficult year.

So grab your lunch, get comfortable at your desk, and get ready to be captivated and inspired!

11:45am-12:00pm ... Virtual Networking
12:00pm-1:00pm ... Virtual "Lunch and Learn" Presentation
1:00pm ... Q&A and Wrap Up

ABOUT OUR SPEAKER:

The link to the webinar platform will be e-mailed to you prior to the program.
HSMAI Members - $10.00 per person • Non-Members – $20.00 per person

Register Now!

18 holes of Spectacular Golf * Swag Bags
Great Raffle Prizes * Lunch on Course

JOIN US FOR A GREAT DAY OF GOLF!

These leading associations - the Arizona Sunbelt Chapter of Meeting Professionals International and the Arizona Chapter of the Hospitality Sales & Marketing Association International - have joined forces for the tenth year in a row to provide members of the Arizona meeting and hospitality industry a day of great golf on an award winning course to include lunch during play on the course.

MPI, HSMAI and the course will be implementing and enforcing strict CDC and State guidelines to ensure the safest day for all golfers, luncheon attendees, volunteers and staff to include social distancing, mask/facial coverings required in Clubhouse and when a six-foot distance cannot be met, a cap on total number of participants, distanced practicing AND no sit down lunch after the tournament.

This event is a source of revenue for both associations during these uncertain and challenging times, so we urge you to please join us for a fun and safe morning on the links. The funds from this tournament will help to support our associations' continuing efforts to provide quality continuing education and scholarships for those professionals currently in the meeting and hospitality industry and those who are pursuing a career in the field. Once again, we would greatly appreciate your participation.

For more information on MPI Arizona Sunbelt Chapter go to mpi-az.org.

On behalf of our Golf Tournament Committee and our Board of Directors, we thank you in advance for your participation and support!!!

The $95 rate for golf includes: Green fees Cart Fees Unlimited Range Balls Curbside Bag Handling Fully Equipped Golf Carts with Cooler, and Tees Personalized Scorecards, Cart Signs and Rules Sheet Professional Tournament Scoring Two Full Beverage Carts on Course Fun "stuff" and socially distanced games provided by our sponsors at their holes Lunch stations at Holes #1 and #10 Awards for 1st, 2nd and 3rd place, plus skill holes Swag Bag Cash Bar in Clubhouse

AGENDA:
7:00-8:00 a.m. .... Registration and Practice
8:00 a.m. ... Shotgun Start
11:00 a.m. ... Golf Clinic
12:00 p.m. ... Lunch Stations for lunch attendees (golfers served on course), Awards and Raffles

ABOUT THE COURSE

Located in the heart of Phoenix with spectacular mountain views, Stonecreek Golf Club's remarkable golf, upscale amenities and unmatched service have earned it recognition by Golf Channel as one of Arizona's "Best Kept Secrets." Open to the public 52 weeks a year, the club's superb links-style championship layout, expansive golf practice facility, delicious dining and spacious banquet facilities offer unrivaled opportunities for playing, socializing and networking.

More information is at: https://www.stonecreekgc.com/

For Course COVID Safety Procedures, click here.

Join us as HSMAI AZ presents our complimentary Chippin' Dippin' & Sippin' Virtual Kitchen Series featuring local restaurant, Aunt Chilada's Squaw Peak. The last time we all got to meet face to face was at Aunt Chilada's back in February at our networking event. We wanted to keep the party going by bringing you another taste of their signature food and drink!

They will host a fun evening with Chef Tiffany, showing you how to prepare one of their most popular and yummiest dishes on the menu, Shrimp Stuffed Pineapple. Plus, they'll also share their recipe to their Double Barrel Signature Margarita with fresh lime juice! This will be a fun evening to let loose and cook dinner for your house (virtually) with HSMAI. We'll have great raffle drawings and conversation. All you have to do is grab the ingredients and tune in virtually from your kitchen on November 19th and we'll show you the rest!

This is an event you don't want to miss!

Raffle Prizes

Grand Raffle Prize

Kate Spade Picnic Pineapple Crossbody purse, with a $50 gift card for Aunt Chilada's, donated by the next great event ($300 value)

Regular Raffle Prizes:

$50 gift card for Luci's Marketplace or Pomello, donated by Joanne Winter
One night stay, donated by the Hassayampa Inn/Aris Hospitality
Foursome of Golf donated by StoneCreek Golf Club/Arcis Golf
Hospitality Strong pineapple wooden sign (about 14X14 in size), donated by Lori Morris
Bottle of Game of Thrones Merlot and a #hospitalitystrong Face Mask, donated by HSMAI Arizona
$25 gift card for Cheesecake Factory, donated by Becky Bulkley
Gift card for Rustler's Rooste, donated by Rustler's Rooste
Gift card for Aunt Chilada's, donated by Aunt Chilada's

ABOUT OUR HOSTS

Nestled in the shadow of Piestewa Peak, Aunt Chilada's is truly a historic landmark with a personality all its own. Constructed in the 1890's from desert stone and railroad ties, the original building served as a supply depot and general store for the mercury miners passing through the Dreamy Draw area in Phoenix, AZ. Ken Nagel, a corporate officer of the Pointe Resorts, had always coveted this historic landmark. In 1995, Ken realized his dream and began the buyout of his partners. The restaurant would once again be a family restaurant. Today Ken, Candice, their four daughters, and dedicated staff continue the tradition of quality food and notoriously good times when they welcome guests to this remarkable piece of Arizona history.

Meet our Chef and Mixologist

A LITTLE HISTORY....

In the early 1890s, shortly after the reluctant surrender of Geronimo in Skeleton Canyon, Arizona was still an untamed territory and what is now Aunt Chilada's Dining Room was the general store for the laborers who worked the Rio Rico Mines. The mines, quite unintentionally, gave this area its name. The men would emerge from a long day in the mines somewhat intoxicated and dreamy-eyed from the mercury fumes. And as they walked the road to the general store, people were heard to remark, "The men are back from The Dreamy Draw."

In the 1930s, Dave and Jesse Noble, the land's owners at the time, received the first liquor license issued by the state and the general store reopened as The Peak Steak House getting its name and questionable reputation from the window in the ceiling above the bar where patrons could glimpse scantily clad women on a velvet swing in the attic.

This infamous bar and restaurant found notoriety again as it began a new life in the 1960's as George's Ole! George Cocherham was a captain in the Phoenix Fire Department and an extremely ambitious restaurateur. He expanded the building to its present size using over 3,000 railroad ties, native stone, and a little help from his off-duty firefighter friends.

In the early 1980's, Bob Gosnell's Pointe Resorts bought the restaurant, renamed it Aunt Chilada's and made it part of The Pointe's growing family of restaurants. More information is at https://www.auntchiladas.com/our-story/.

10:30am-11:00am ... Registration and Networking (both live and virtually)
11:00am-11:15am ... Welcome Remarks and Announcements
11:15am-12:00pm ... Presentation
12:00pm-12:15pm ... Raffles and Wrap Up
12:15pm-1:00pm ... Luncheon (in person only)

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We all need a vacation about now, so our C&C Zoom call Aug. 12th is taking you there!
Grab your beach towel and your favorite cocktail and join us for some fun, games & prizes with colleagues and friends!

OPEN TO ALL OUR INDUSTRY FRIENDS!

Cost:  FREE
What do I need to join? Access to both a desktop/tablet and cell phone.

Please register in advance for this meeting.

After registering, you will receive a confirmation email containing information about joining the meeting.

As this event is beloved by so many, please join us on Facebook to share YOUR favorite memories from past events.

Please join HSMAI and TravelClick, an Amadeus company, Thursday June 25th at 9:00am for a webinar for hotel partners throughout the Phoenix, Arizona region.

The current global crisis has forced businesses around the world to pause service offerings, but travel and tourism has been impacted the most. Katie Moro, Vice President of Data Partnerships, and John Hach, Senior Industry Analyst will share key insights including an overview of the Phoenix area market as well as a global industry recovery update.

Katie Moro
Vice President, Data Partnerships| TravelClick, An Amadeus Company

Katie Moro joined TravelClick in 2011 and is responsible for the global expansion of TravelClick's Demand360 product. Katie is a veteran of the hospitality industry and has been involved with the demand initiative since the product's early days.

Prior to joining TravelClick, Katie was an Account Manager with Rubicon and led a sales team that focused on product growth in major accounts. She has also held roles at Morgans Hotel Group and Ritz-Carlton Hotel Company.

Katie was recently recognized by Hotel Management Magazine as one of 2018's Influential Women in Hospitality.

Katie holds a Bachelor of Arts from The University of Georgia.

John Hach
Senior Hotel Industry Analyst and Advisor | TravelClick, An Amadeus Company

John joined the company in 2004 and has over 40 consecutive years of ecommerce marketing and technology experience within the travel industry. Prior to joining TravelClick John held executive positions at Galileo International and with The Hertz Corporation.

He is a regular industry speaker, his insights and perspectives have been featured on CNN, CNBC, Bloomberg and the New York Times.

John is a graduate of Chicago State University and has served as a guest lecturer and advisor at Roosevelt University, Boston University and Cornell University's School of Hotel Management. He has served as Chairman of the Florida Commission on Tourism and as an Executive Director of the California Tourism Industry Association.

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Come mix and mingle with fellow HSMAI members and guests at this family-owned historic restaurant.

Nestled in the shadow of the Squaw Peak Mountain, Aunt Chilada's is truly a historic landmark with a personality all its own. Constructed in the 1890's from desert stone and railroad ties, the original building served as a supply depot and general store for the mercury miners passing through the Dreamy Draw area.

This event will be the perfect blend of members, chapter leaders and other professionals from the meeting hospitality industry. So, whether you are an existing HSMAI member OR interested in learning more about our association, this is the event for you!

Heavy Hors d'Oeuvres and great camaraderie will be provided for this fun-filled evening. Cash bar is available.

There is plenty of self-parking.

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11:00am - 11:30am ... Registration and Networking
11:30am - 12:15pm ... Luncheon and Announcements
12:15pm - 1:00pm ... Presentation
1:00-1:15pm ... Raffles and Closing

Are your emails ignored and you don't know why? Most people think they write pretty well but research proves otherwise. Do you use phrases that annoy and irritate or use brain-friendly messaging? Do you wonder if you sound good or just goofy in email? What are expectations today? Attend this fun, practical workshop to hear 10+ startling facts and clever hacks you'll wish you knew back in 2019! Get ready to follow modern. fresh, on-trend etiquette practices to engage recipients, accelerate performance and enable the most productive business conversations.

You'll leave with:

• At least 10 solid ideas to elevate tone, approach and results
• A bunch of out-dated concepts to eliminate immediately
• New strategies to build relationships and rapport with every recipient

Kick off the new year with this timely, high-energy and engaging presentation by a world renown speaker and a friend of our HSMAI Arizona Chapter! It is perfect to bring your entire staff to.

SpeakerSue (because who can pronounce Hershkowitz-Coore?!) blends her authentic, passionate, energetic style with cutting-edge content, constant field research and a Master's degree in Counseling. With a major in Education, minor in English and a fellowship supported by the University of California at Berkeley, Sue is uniquely prepared to transform your group's ability to communicate persuasively, professionally, and profitably to help them nurture and grow business.

An internationally recognized communications expert, Sue received the designation of "Platinum" speaker, their highest designation, from the 30,000 member Meeting Professionals International. SpeakerSue also received the National Speakers Association's President's Award for Distinguished Service, was appointed as a founding member of MPI's Women's Leadership Initiative.

An award-winning sales trainer and internationally recognized authority, Sue Hershkowitz-Coore, is "the most engaging, practical, fun, down-to-earth, smart, on-trend trainer you'll ever have the pleasure of learning from."

Sue has written the book - literally two books! - on sales and communication skills. Power Sales Writing (McGraw Hill), now in its second printing has been translated into multiple languages and is used throughout the world as the "bible" for email and business communication success. Named as one of the "Ten Best Business Books" of the year by Selling Power magazine, Power Sales Writing provides a strategic, simple yet revolutionary approach to differentiating your distinction in a competitive marketplace. How to Say it To Sell It! (Penguin/Random House), is part of a multi-million dollar award winning "How to Say It" series and has been rated as a "Best Book" by Amazon.com. Find more information on Sue at https://speakersue.com/.

Experience breathtaking Camelback Mountain views from our AAA Four Diamond Scottsdale resort. Hilton Scottsdale Resort & Villas offers two-bedroom villas that sleep up to eight with a full kitchen and dining area. Plan your next event in the 25,000 sq. ft. of indoor and outdoor space for up to 800 people. Our complimentary shuttle service takes you where you need to go.

Highlights

• Resort atmosphere with breathtaking views of Camelback Mountain
• 1,600 sq. ft. two-bedroom villas with private patio and full kitchen
• Three restaurants: BlueFire Grille, Fleming's Steakhouse and Oasis Bar
• Wellness center with spa, cardio equipment and outdoor heated pool
• 25,000 sq. ft. of versatile indoor and outdoor space for up to 800
• Complimentary shuttle within two-mile radius including Old Town Scottsdale

For more information go to visit their website.

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To learn more about Jack Trivia, click here.

Jack Trivia presents
"HOSPITALITY GAME NIGHT"

3:30pm-4:00pm
Registration, Cocktail Reception (cash bar) and Committee Tradefair

4:00pm-5:00pm
Trivia Competition

5:00pm-6:00pm
Announcements, Cocktail Reception (cash bar), Hors d' Oeuvres and Raffle Drawings

This is the Ultimate Team-Bonding Activity!

Join us in this fun, energetic, educational and remarkable experience for everyone! Test your hospitality knowledge while competing with a team to win a fabulous prize.

Prizes will be awarded to 1st, 2nd and 3rd place teams, and Best Team Name.

ABOUT OUR VENUE

The McCormick Scottsdale is an idyllic retreat. Our resort setting on the shores of Camelback Lake, overlooking the Camelback Mountain guarantees splendid views. At our newly renovated lakeside hotel, convenient to Phoenix and Paradise Valley, Arizona, we live up to the warm southwestern hospitality. Enjoy the scenic, sunset shores of Camelback Lake by kayak, or tee off your adventure at the McCormick Ranch Golf Club, before relaxing in our outdoor pool accompanied by stunning mountain views. Our Scottsdale hotel suites range from a simple yet spacious Standard Room to a Deluxe Mountain or Lakeside Room with some 400 sq ft of space in a picturesque setting.

Explore downtown Scottsdale, just minutes away with world-class shopping, upscale dining and art galleries and museums such as the Scottsdale Museum of Contemporary Art or the Heard Museum - Housing one of the country's most comprehensive collections of Native American art and anthropology. Also nearby, discover the Sonoran Desert and the Desert Botanical Garden, with over 15,000 desert plants in a spectacular outdoor setting or Phoenix Zoo, home to some 1,300 animals from around the world. More information at: https://www.millenniumhotels.com/en/scottsdale/the-mccormick-scottsdale/?cid=gplaces-the-mccormick-scottsdale.

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9:00a.m. ... Registration & Breakfast
9:30a.m. ... Let the Games Begin
Golf & Party Patio Games
11:30a.m. ... Awards and Raffle

COURSE SPONSOR


Topgolf Scottsdale, 9500 Talking Stick Way, Scottsdale, AZ 85256

2 Rounds of Spectacular Golf Party Patio Games Swag Bags
Raffle Prizes Breakfast
Awards including Best Golf Attire, Patio Game Champions, Highest Scoring, Lowest Scoring, Longest Drive and more!

COST
$40 for Spectators to Include Breakfast
$99 for Golfers to include Breakfast

JOIN US FOR A GREAT DAY OF GOLF!

This is an event you won't want to miss ... we look forward to your participation!

On behalf of our Golf Tournament Committee and our Board of Directors, we thank you in advance for your support!

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Culinary Dropout at The Yard Tempe
Showcase Room
149 South Farmer, Tempe 85281

11:00am - 11:30am ... Registration, Networking and Community Outreach Collection
11:30am - 12:00pm ... Luncheon and Announcements
12:00pm - 12:45pm ... Presentation - PART ONE
12:45pm - 1:00pm ... Raffle Drawings
1:00pm - 2:30pm ... Presentation - PART TWO

Part One - "Great Minds of Digital Marketing"

We will have a panel of some of the best minds in hospitality digital marketing today. Each will make a brief presentation on a new strategy or tool that hospitality marketers need to know to compete, and then they will answer a series of questions around trends and best practices in the digital marketing space.

PANELISTS:
Tate Brinton, Marketing Manager, Defero
Tammie Carlisle, Head of Hospitality, Milestone Internet Marketing
Loren Gray, Hospitality Digital Marketing

MODERATOR:
Holly Zoba, CHDM, Hospitality Digital Marketing/Influencer Sales

Part Two - HSMAI-AZ's first ever livecast!

Join us in person or from the comfort of your office for part two. Back by very popular demand, Loren Gray with Hospitality Digital Marketing will be presenting:

"Dominate Your Market Through Convergence"

Not why, but how. What is a convergent strategy? It is the integrated collaboration between Revenue Management, Marketing, and Sales, with a healthy dose of Operations, Accounting, and Human Resources. Too many chefs you say? Well, we say one cook can't feed an army, and there's more than one type of 'cook' needed. Goals, KPI's, Direction, Measurement, and mutual accountability.

Learn how to collaborate as an effective cohesive 'trusting' team, with a real understanding of data uses, tools to implement actions with, and practical case evaluations to validate those methodologies. Bring your team, bring your hardest challenge and we will solve the issue and resolve it never returning. Accept the challenge and lead your market.

We will be live casting this presentation so you are welcome to stay after the program and participate in person but you can also invite your whole team into a conference room and watch the presentation from your property! We are excited to bring this new approach of sharing information to the AZ Chapter Members.

ABOUT OUR SPEAKERS:

Tate Brinton, Marketing Manager, Defero
Tate is an Arizona native with multigenerational family ties to the AZ hospitality & tourism industry and as a result he has a strong understanding of the importance that hospitality is to the state and valley. Currently, Tate is the Integrated Marketing Manager at Defero, a digital marketing agency based in Phoenix. In his role Tate is tasked with developing and executing multi-channel digital strategies across a variety of clients, spanning multiple industries both locally and nationally.

Tammie Carlisle, Head of Hospitality, Milestone Internet Marketing
Tammie is an 18 + year hospitality industry veteran. She brings an extensive hospitality sales and marketing background to Milestone and is responsible for developing and maintaining relationships for Milestone with hospitality clients and industry associations in the US. A frequent speaker at Digital Marketing events, Tammie finds unique digital marketing solutions for her clients that help them consistently grow their market share and outperform their competitors.

Prior to joining the Milestone team, Tammie was a Milestone client for five years as the Director of Sales and Marketing for Silicon Valley Hotels. Tammie holds a Bachelor of Science degree in Economics from University of California Santa Cruz.

Loren Gray, Hospitality Digital Marketing
Loren Gray is an internationally recognized authority in the field of hospitality marketing and has appeared as an expert yearly at numerous national industry conferences spanning the hospitality and digital marketing industries. Gray has spoken on the topic at industry events across the US, in Canada, the Caribbean, and Australia. He has contributed to publications such as the New York Times, USA Today, Financial Times and the Wall Street Journal, and has had articles published in numerous trade journals. In addition to participating and chairing on numerous industry boards and organizations, Gray is a past chair of the Digital Marketing council of the Hospitality Sales and Marketing Association International (HSMAI). HSMAI recognized Gray as one of The 'Top 25 Extraordinary Minds in Sales and Marketing', and he currently serves on the Board of America's for HSMAI's International Organization.

Loren is the founder and host of a weekly livecast that covers current trends in the world of digital marketing in hospitality. From GM's to brand leaders, service agencies to hotel owners, a group of experts discuss new tools and techniques, recent industry news and real-world practical case studies with actionable 'how to's' with the insights you need to know and how it can impact your hospitality business. Now in it's third year, the show has developed an international following and boasts over 2000+ weekly subscribers.

Holly Zoba, CHDM, Hospitality Digital Marketing/Influencer Sales

ABOUT OUR VENUE

Located inside The Yard at Farmer Arts District, The Showcase Room is a blank canvas where hosts can create any type of vibe for their event, from a black tie fete, to a tech conference, or that dream wedding reception. Featuring an inviting industrial atmosphere with original vaulted wood ceilings, the full space will accommodate parties up to 325 for a reception style event and 200 seated. The space can also be divided into two private rooms: The Gallery (south side) and The Broadway (north side). For more information, visit https://www.foxrcevents.com/location/the-showcase-room/

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Come help celebrate the
"Year of the Pig"
with over 400 hospitality and meeting industry professionals and their guests ... so much fun for such a worthy cause!

A portion of the proceeds from this event will go to our 2019 "Charity of the Year" - The Arizona Pet Project AND to our Arizona Chapter of HSMAI to help support our association's mission and our continuing efforts to provide quality continuing education and scholarships for those professionals currently in the hospitality industry and those who are pursuing a career in the field.

DATE:
Friday, July 19, 2019

VENUE:
PLEASE NOTE CHANGE IN OUR VENUE!
Sheraton Phoenix Downtown
340 North 3rd Street, Phoenix 85004

AGENDA:
5:00-6:30p.m.
Registration and Quarters Sales

5:00-6:30p.m.
Networking, No-Host Bar and Silent Auction

6:30-9:30p.m.
Dinner and Live Auction
Pledge Drive for the Arizona Pet Project

COST:
$70.00 per person
$675.00 Corporate Table of Ten

ATTIRE:
Cocktail Attire - "Think Pink!"

 
The Resort is offering a special overnight rate of $99.00 per room.
 

PARKING:
Valet and self-parking parking available.
Valet parking is $13.00.

 
"MISS PIGGY" SPONSORS



 

AUCTION SPONSORS:

CORPORATE TABLE SPONSORS:
(as of July 15, 2019)

All in the Present
Arizona Pet Project
Aventura Catering
Best Western Hotels & Resorts (2)
Circa Destination Management
Event Rents
Hello! Arizona Destination Management
Hyatt Place Scottsdale-Old Town
Ideas Collide
North Central Group
Pointe Hilton Squaw Peak Resort
Sacco & Associates, Inc.
Scottsdale Hangar Parties
Sheraton Phoenix Downtown Hotel
Shepard Exposition Services
Stellar Adventures
The Event Team
the next great event
The Scottsdale Plaza Resort
Topgolf Scottsdale

 

ABOUT HSMAI

The Hospitality Sales and Marketing Association International (HSMAI) is an individual membership organization with more than 7,000 members worldwide. HSMAI is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Adrian Awards and the Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. More information is at www.hsmai.org.

The Arizona Chapter, the thirds largest chapter in the U.S. and recently celebrated its 50th Anniversary in 2018. The chapter was honored as the 2015-2016 Chapter of the Year and is the recipient of the most "Chapter Awards of Excellence" in the history of HSMAI. Membership is 200+ members strong, and is comprised of General Managers, Directors of Sales, Sales Managers, Revenue Managers, and Student Members. The chapter offers members a variety of education programs, community volunteer opportunities, leadership and professional development opportunities and a variety of networking and special events.

ABOUT OUR CHARITY

HSMAI'S 2019 "Charity of the Year" is The Arizona Pet Project. The primary goal of AZ Pet Project is preventing pet homelessness by keeping families with pets together. They do so by providing affordable services, resources, and support through shelter prevention programs such as free spay and neuter and shelter intervention. AZ Pet Project supports families by keeping their pets healthy and safe. Animals bring comfort, joy, healing and health, and they believe those benefits should be available to all. It is often those who greatly benefit from the human-animal bond they share with their pets - in some cases they may be the only family these individuals have, who need their assistance the most. With the help of a caring community, they support families and save pets. In 2018, AZ Pet Project provided 2,696 free spay and neuter surgeries and kept 1,400 pets with their families. More information is at https://azpetproject.org

ABOUT OUR HOST VENUE

Make your Arizona escape to Sheraton Grand Phoenix, a contemporary destination located in the heart of downtown Phoenix. The city's largest hotel, we welcome guests with thoughtful amenities, dynamic accommodations and a prime location near the Phoenix Convention Center. Talking Stick Resort Arena, Arizona State University, the Encanto Historic District and Chase Field are all close by. After a busy day of sightseeing, return to your spacious hotel accommodation; all feature luxurious Sheraton bedding. Stop by District American Kitchen & Wine Bar for all-day dining, or visit Breeze Bar, located on our pool terrace, to soak in the sunshine and views of downtown Phoenix. One of downtown Phoenix's premier convention hotels, we also offer 110,000 square feet of flexible venue space, creative catering and professional planning services. All conference rooms are equipped with high-speed Wi-Fi access and the latest audiovisual technology, ensuring the success of your business meeting or event.

Find more information at www.marriott.com.

THE CONCEPT OF THE AUCTION

The Chinese Auction was conceived in 1982 by the Arizona Chapter of the Hospitality Sales & Marketing Association Int'l. This event has gained national recognition and has been adopted by numerous HSMAI and MPI chapters through the U.S. as their major fundraiser.

The auction was originally given the Chinese theme due to the location of the event - the former China Doll Restaurant in Phoenix. Over the years, the auction has grown in size and has moved its location to larger venues. The Chinese theme has remained.

The idea of the auction is to provide each guest with a list of prizes (such as dinners, golf outings, gift baskets, services, and hotel/resort stays) and a numbered stick. Each table is supplied with a bucket that is placed in the middle. Starting with the number one item, the auctioneer describes that item and asks the guests who are interested in bidding on this item to toss a quarter or quarters in the bucket. The guest then holds their stick in the air. The auctioneer calls out the numbers that are held up. A gonger (who cannot see or hear what is going on) is responsible for hitting the gong after a few seconds. The last number called out when the gong rings has won that prize and goes to the stage to claim it. This sequence of events goes on throughout the evening until all prizes are gone. Over the years, a silent and live auction have also been added to the event.

This event has won numerous awards including "Stars of the Industry" Awards from the Arizona Lodging & Tourism Association, "Awards of Excellence in Association Management" from the Arizona Society of Association Executives and several HSMAI International Awards.

Don't forget to bring your quarters for bidding.
Come ready to have a great time.
This is the perfect event to bring family members, friends and co-workers too.

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DoubleTree by Hilton Phoenix-Tempe
2100 S. Priest Drive, Tempe 85282

11:00am - 1:30pm

ABOUT OUR SPEAKERS:

Stacey Sutherland is currently the Program Director for TRUST (Training and Resources United to Stop Trafficking). She has extensive experience conducting human trafficking related trainings across the country to multiple disciplines including medical, mental health, child welfare, victim services and law enforcement. One of her passions is working with rural communities to build local capacity to serve victims of human trafficking. Stacey began her work in the anti-trafficking field by building a regional human trafficking program. She graduated from Arizona State University with Bachelors in Science in Sociology.

Michelle Rucker is a Northern Arizona University graduate and the Outreach Program Manager for the Arizona Attorney General's Office. She coordinates the human trafficking prevention and education programs for the office and partners with community leaders and organizations who share the goal of ending sex trafficking in our state. Since its launch in 2015, the program has successfully reached youth, parents and community members throughout the state of Arizona. In her time with the Attorney General's Office, Michelle has educated thousands of Arizonans on a variety of crimes that impact our residents and is passionate about equipping our communities with the tools necessary to avoid becoming victims of crime. She is personally dedicated to ending sexual violence and exploitation and welcomes any opportunity to be part of that cause.

ABOUT OUR VENUE

Welcome to DoubleTree by Hilton Hotel Phoenix Tempe, a contemporary hotel in the heart of Tempe with unique, Frank Lloyd Wright-inspired architecture. Experience our modern guest rooms, lobby area, restaurant, and public spaces. Centrally located, with easy freeway access to downtown Phoenix and nearby corporate offices, this Tempe, AZ hotel is only three miles from the Metro Light Rail Station and offers a 24-hour complimentary Sky Harbor Airport (PHX) shuttle.

Our Tempe, AZ hotel is close to a number of professional sporting events in downtown Phoenix, golf courses, entertainment venues and vibrant nightlife at Mill Avenue.

Relax in one of our beautifully decorated guest rooms and suites at this Tempe, AZ hotel, all of which offer thoughtful amenities including complimentary WiFi, spacious work areas and HDTVs. Savor southwestern-inspired dishes at Milagro's Restaurant, or meet with friends to sip cocktails in the cozy Kachina Lounge. Work out in the complimentary 24-hour fitness center or soak up the sunshine as you swim in the heated, outdoor pool.

Host a business or social event at this hotel in Phoenix, Arizona in 30,000 sq. ft. of meeting space, including three ballrooms, all with the latest A/V equipment. Stay connected with our 24-hour business center, which offers a range of services and amenities.

More information is available at https://doubletree3.hilton.com.

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AC Hotel Biltmore
2811 E. Camelback Road, Phoenix, AZ 85016

8:00am - 10:30am

Distinguished Panel Members:

     
Moderator:

ABOUT OUR PANELISTS:

ABOUT OUR HOST VENUE

You'll find AC Phoenix Biltmore in the heart of central Phoenix, conveniently close to the city's international airport. Inspired by the rich, timeless Arizona desert landscape, we welcome you in with a sophisticated interior, courtesy of RSP Architects, local art work, and sophisticated comfort.

Start your day at the AC Kitchen with egg tarts, freshly sliced prosciutto and artisan-cured meats. Active travelers can indulge in a morning swim or a workout in our fully equipped gym. Surreal hiking trails at nearby Camelback Mountain as well as world-class golf can be found only minutes from the hotel. Over 70 high-end boutiques at the Biltmore Fashion Park can be explored at your leisure just a short walk away.

When you return to the hotel, our barcierge will greet you with artfully crafted signature cocktails and local craft beer in the AC Lounge paired with European-inspired tapas. Whether you're traveling for business or pleasure, we welcome you to a thoughtfully designed and uncomplicated experience at the AC Phoenix Biltmore.

Click Here for more information.

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Phat Scooters
3220 South Fair Lane, #12, Tempe, AZ 85282

7:30am - 9:30am

Sometimes the stars align and we are able to get a headliner speaker at a steal because he is going to be in town for another event! We are so excited to announce that Loren Gray, CEO of Hospitality Digital Marketing, will be in town the first week in May and has graciously agreed to share his amazing program with all of us!

The Art and Science of Convergence
History is filled with examples of great companies failing due to a lack of communication that we now call 'siloing'. 'Too big to fail' places like IBM and Sony who once dominated their markets now trail or have been outright removed, all because departments did not collaborate. Sound Familiar? This is not new news, but how do you make it work? Where do you start? How do you make it a success each day?

We answer these and many more questions in a step by step interactive program that defines a common vernacular and shared responsibilities. We already know that we need to work together, we bring in this session the practicality of exactly how to do that. What data at what point is to be used, what's available from both sides of the conversation, and most importantly how to harmonize those newfound insights into actionable revenue yielding reality.

This is unlike any other 'presentation' or program. Upon registration, you will be sent a workbook to prep your thoughts into questions, to ensure you maximize the content shared. In the event, engagement is online and anonymous so debriefing answers are honest and open.

Every member of your exec team can benefit from this interactive step by step discussion on the practical convergence of these disciplines.

We hope you join us!

Loren Gray is an internationally recognized authority in the field of hospitality marketing and has appeared as an expert yearly at numerous national industry conferences spanning the hospitality and digital marketing industries. Gray has spoken on the topic at industry events across the US, in Canada, the Caribbean, and Australia. He has contributed to publications such as the New York Times, USA Today, Financial Times and the Wall Street Journal, and has had articles published in numerous trade journals. In addition to participating and chairing on numerous industry boards and organizations, Gray is a past chair of the Digital Marketing council of the Hospitality Sales and Marketing Association International (HSMAI). HSMAI recognized Gray as one of The 'Top 25 Extraordinary Minds in Sales and Marketing', and he currently serves on the Board of America's for HSMAI's International Organization.

Loren is the founder and host of a weekly livecast that covers current trends in the world of digital marketing in hospitality. From GM's to brand leaders, service agencies to hotel owners, a group of experts discuss new tools and techniques, recent industry news and real-world practical case studies with actionable 'how to's' with the insights you need to know and how it can impact your hospitality business. Now in it's third year, the show has developed an international following and boasts over 2000+ weekly subscribers.

Phat Scooters are the most exciting thing to happen to personal travel in decades. It's the electric scooter so fun you'll want to explore outside everyday.

Experience ultimate freedom with a more powerful, customizable and easy-to-ride scooter. Why settle for the mundane when you can RIDE PHAT! For more information visit https://phatscooters.com/.

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Boondocks Patio & Grill
4341 N. 75th Street, Scottsdale, AZ

5:00pm - 8:00pm
Plenty of street parking available

The Arizona Chapter of the Hospitality Sales & Marketing Association and their Special Events Committee invite you, your colleagues, customers, family, and friends to join in an evening of FUN! HSMAI's "Amazing Hospitality Challenge" is a great way to unwind from the busy day and mix and mingle with other industry professionals.

Join us on the patio for a "backyard experience" at one of Old Scottsdale's hippest bars for an evening that includes nibbles, drinks, fun teambuilding challenges sponsored by Event Team .... AND great raffle prizes. Dress casual and comfortable. Registration fee includes two drink tickets.

ABOUT OUR VENUE
BOONDOCKS Patio & Grill

Welcome to Boondocks, Your Scottsdale Patio Bar. We are Nestled in the Heart of Old Town Scottsdale creating a comfortable environment every day for everyone. Boondocks takes Pride in its reinvented Comfort Style Food and variety of Eclectic Beers, Spirits, and Wine. Join the Boondocks Backyard Experience with our Open Air Grill, and Outdoor Fun with all your Friends.

One of Scottsdale's largest climate controlled patio consists of comfortable areas for any size group. If you want to spice it up a little with some active interaction we have the best Bar Games in Scottsdale: Pool Tables, Bag Toss, Dart Boards, Ping Pong, Basketball Pop Shot, Skee-Ball, and select arcade games. Game On!

Looking for Live Music in Scottsdale? Then join the Boondocks Backyard Experience with entertainment ranging from acoustic sets to local bands and national acts. Visit https://BoondocksAZ.com for more information.

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Fogo de Chão
6300 N. Scottsdale Road, Scottsdale, AZ 85253

5:00pm - 7:30pm

Come mix and mingle with fellow HSMAI members and guests at one of Scottsdale's most popular restaurants.

This event will be the perfect blend of members, chapter leaders and other professionals from the meeting hospitality industry. So, whether you are an existing HSMAI member OR interested in learning more about our association, this is the event for you!

Heavy Hors D'Oeuvres and great camaraderie will be provided for this fun-filled evening. Cash bar is available.

This event is complimentary.
Complimentary parking available and plenty of self-parking.

ABOUT OUR VENUE
Fogo de Chão

Fogo de Chão's Scottsdale location, with its grand cobalt blue tower and signature churrasqueira grill visible to passersby, stands supreme in the city's dynamic and diverse restaurant scene. Located in the heart of the city near the popular Scottsdale Fashion Square, this internationally renowned steakhouse welcomes guests to a memorable and elegant dining experience.

More information is available at https://fogodechao.com/location/scottsdale.

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The Scottsdale Plaza Resort
7200 N. Scottsdale Road, Scottsdale, AZ 85253

11:00-11:30pm ... Registration and Networking
11:30-12:15pm ... Lunch, Welcome and Announcements
12:15-1:15pm ... Presentation
1:15-1:30pm ... Raffle Drawings and Close

Join HSMAI members and guests as we kick off 2019 with a bang!

ABOUT OUR SPEAKER

Bob Anderson, President
Star Performance, Inc.

Bob is a business coach, a results driven trainer and a new business development consultant to the hospitality industry and has been in business for over 25 years.

His unique approach to sales training through his Building the Sales Pipeline, Building the Culture of Service and Point of Contact Reservations Selling systems are producing huge up-side results for his many customers.

A featured speaker whose entertaining and upbeat presentation style has earned him rave reviews by many hospitality organizations, Bob develops and implements all training programs for Star Performance, Inc.

Bob was awarded the honor of being selected as one of the Top 25 Extraordinary Minds in Hospitality Sales, Marketing and Revenue Management by HSMAI in 2015.

Bob has been married for 32 years and has three wonderful children. When not conducting training seminars and webinars, he likes to read, work out and play hockey.

651 306-0050
Bob@starperformance-inc.com
https://www.starperformance-inc.com/

ABOUT OUR VENUE
Scottsdale Plaza Resort

An Authentically Arizona Desert Experience
An authentic Arizona experience awaits at the Scottsdale Plaza Resort, where 40 lush acres and 50,000 square feet of flexible event space provide a perfect, palm-lined retreat for family getaways, business meetings and milestone celebrations. Five pools, a full-service salon and day spa, and nearby championship golf set the stage for memorable experiences framed by elegant Spanish Mission-inspired architecture, fragrant gardens filled with desert flowers, and stunning views of Camelback and Mummy Mountain.

Where Work Weeks Meet Weekend Fun
Blur the lines between business and leisure with five swimming pools, championship golf, pampering spa treatments, and local Southwestern cuisine. Framed by Camelback and Mummy Mountain, The Scottsdale Plaza Resort features 40 acres of flowering gardens, elegant Spanish-inspired architecture, and 50,000 square feet of event space, perfect for family vacations, wedding festivities and corporate retreats.

Successful Scottsdale Meetings Start Here
There is a reason why so many groups choose to gather at The Scottsdale Plaza Resort for their milestone meetings and events. We remember every detail it takes to make your meeting a success, right down to your CEO's favorite drink. Our award-winning planning and catering teams will design your banquet, sales conference, or training seminar with the flexible and resourceful spirit that it takes to ensure a completely unique and personalized experience.

More information is available at http://www.scottsdaleplaza.com/the-resort/.

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