View Menu2020 MEETING AND EVENTS
--------------------------------- UPCOMING EVENTS ---------------------------------
Click here for Past Events
The Arizona Chapter of the Hospitality Sales & Marketing Association International
presents
JANUARY 2020 KICK-OFF LUNCHEON MEETING
Thursday, January 16, 2020
Hilton Scottsdale Resort & Villas
6333 North Scottsdale Road, Scottsdale
"Email Etiquette: Write Like Your Reputation Depends on It!"
Presented by the dynamic Sue Hershkowitz-Coore, High Impact Presentations
11:00am – 11:30am ... Registration and Networking
11:30am – 12:15pm ... Luncheon and Announcements
12:15pm – 1:00pm ... Presentation
1:00-1:15pm ... Raffles and Closing
Are your emails ignored and you don't know why? Most people think they write pretty well but research proves otherwise. Do you use phrases that annoy and irritate or use brain-friendly messaging? Do you wonder if you sound good or just goofy in email? What are expectations today? Attend this fun, practical workshop to hear 10+ startling facts and clever hacks you'll wish you knew back in 2019! Get ready to follow modern. fresh, on-trend etiquette practices to engage recipients, accelerate performance and enable the most productive business conversations.
You'll leave with:
- At least 10 solid ideas to elevate tone, approach and results
- A bunch of out-dated concepts to eliminate immediately
- New strategies to build relationships and rapport with every recipient
Kick off the new year with this timely, high-energy and engaging presentation by a world renown speaker and a friend of our HSMAI Arizona Chapter! It is perfect to bring your entire staff to.
ABOUT OUR SPEAKER:
SpeakerSue (because who can pronounce Hershkowitz-Coore?!) blends her authentic, passionate, energetic style with cutting-edge content, constant field research and a Master's degree in Counseling. With a major in Education, minor in English and a fellowship supported by the University of California at Berkeley, Sue is uniquely prepared to transform your group's ability to communicate persuasively, professionally, and profitably to help them nurture and grow business.
An internationally recognized communications expert, Sue received the designation of "Platinum" speaker, their highest designation, from the 30,000 member Meeting Professionals International. SpeakerSue also received the National Speakers Association's President's Award for Distinguished Service, was appointed as a founding member of MPI's Women's Leadership Initiative.
An award-winning sales trainer and internationally recognized authority, Sue Hershkowitz-Coore, is "the most engaging, practical, fun, down-to-earth, smart, on-trend trainer you'll ever have the pleasure of learning from."
Sue has written the book – literally two books! – on sales and communication skills. Power Sales Writing (McGraw Hill), now in its second printing has been translated into multiple languages and is used throughout the world as the "bible" for email and business communication success. Named as one of the "Ten Best Business Books" of the year by Selling Power magazine, Power Sales Writing provides a strategic, simple yet revolutionary approach to differentiating your distinction in a competitive marketplace. How to Say it To Sell It! (Penguin/Random House), is part of a multi-million dollar award winning "How to Say It" series and has been rated as a "Best Book" by Amazon.com. Find more information on Sue at https://speakersue.com/.
ABOUT OUR VENUE
Experience breathtaking Camelback Mountain views from our AAA Four Diamond Scottsdale resort. Hilton Scottsdale Resort & Villas offers two-bedroom villas that sleep up to eight with a full kitchen and dining area. Plan your next event in the 25,000 sq. ft. of indoor and outdoor space for up to 800 people. Our complimentary shuttle service takes you where you need to go.
Highlights
- Resort atmosphere with breathtaking views of Camelback Mountain
- 1,600 sq. ft. two-bedroom villas with private patio and full kitchen
- Three restaurants: BlueFire Grille, Fleming's Steakhouse and Oasis Bar
- Wellness center with spa, cardio equipment and outdoor heated pool
- 25,000 sq. ft. of versatile indoor and outdoor space for up to 800
- Complimentary shuttle within two-mile radius including Old Town Scottsdale
For more information go to visit their website.
HSMAI Arizona Chapter presents
"COCKTAILS, CONVERSATION & CONNECTIONS"
HSMAI February Networking Event
Thursday, February 27, 2020
Hosted by
Aunt Chilada's
7330 N Dreamy Draw Dr
Phoenix, Arizona
5:00 p.m. to 7:00 p.m.
Come mix and mingle with fellow HSMAI members and guests at this family-owned historic restaurant.
Nestled in the shadow of the Squaw Peak Mountain, Aunt Chilada's is truly a historic landmark with a personality all its own. Constructed in the 1890's from desert stone and railroad ties, the original building served as a supply depot and general store for the mercury miners passing through the Dreamy Draw area.
This event will be the perfect blend of members, chapter leaders and other professionals from the meeting hospitality industry. So, whether you are an existing HSMAI member OR interested in learning more about our association, this is the event for you!
Heavy Hors d'Oeuvres and great camaraderie will be provided for this fun-filled evening. Cash bar is available.
There is plenty of self-parking.
Cost:
$10.00 - HSMAI Members
$20.00 Non-Members
--------------------------------- PAST EVENTS ---------------------------------
JANUARY 2018 KICK-OFF MEETING AND LUNCHEON
Thursday, January 18, 2018
The Scottsdale Resort at McCormick Ranch
7700 E. McCormick Parkway, Scottsdale, AZ 85258
"ELIMINATING MEDIOCRITY ... SQUASHING NEGATIVITY"
Presented by JC Thompson, Aspire Marketing
11:00-11:30pm ... Registration and Networking
11:30-12:15pm ... Lunch, Welcome and Announcements
12:15-1:15pm ... Presentation
1:15-1:30pm ... Raffle Drawings and Close
Join HSMAI members and guests as we kick off 2018 with a bang!
One of the biggest challenges facing leaders today is the lack of motivation and negativity many people feel towards their work and lives. Our world's negativity is at an all time high and you have the unique opportunity to create a safe haven. The C.A.V.E. people (Constantly Against Virtually Everything) are destroying your organization's results and worse yet, its potential.
As a leader, you can't motivate people, you can only inspire them to turn on their motivational switch and coach them to improve their skills and your processes to move beyond the ocean of mediocrity. 72 percent of the average organization plays at the mediocre level. Knowing how to improve their performance is a critical growth strategy and will be key to your competitive strength and brand's relevance.
When is now a good time to think differently about turning on your team? People are not inspired by your financial performance; they are inspired by how they contribute and what their work stands for. It's never been more important to strengthen the heart and soul of your organization!
Application-Focused Learning Objectives:
- Solving Mediocrity as a competitive advantage
- Performance Model™
- The Competency Set™
- Motivational Switch™
- The Challenge of Complacency: Is your culture at the heart of your organization?
- You can't 'set it and forget it.' Being fanatical about your culture aligns your organization and allows for effective disruption and evolution
Delivery & Learning Tools:
This session incorporates individual exercises using the material covered to generate customized applications for each participant's own organization. Engaging use of participation ensures memorable impact and immediately applicable tools you can use upon return to work. It also features:
- Question and answer standups to re-engage, share information, and raise energy levels
- 1-year subscription to Renie Cavallari's weekly, emailed Leadership Tips ($149 value)
- A/V: video and multimedia supplements
Join JC as he delivers insights, statistics, researched-based IP and recommendations on how to inspire in new ways and energize your organization to play "all in."
ABOUT OUR SPEAKER
JC Thompson is Chief Disrupter and Executive Vice President for Aspire. He provides engaging, interactive instruction and coaching with comprehensive, real-world learning and has a delivery and approach that can only be described as "Fun with Purpose!" His thoughtFULL and easy-to-apply tools result from direct experience in development and management.
JC is an award-winning leader who holds a degree from Arizona State University in Hospitality, and has spent the last 16 years in various aspects of the service industry where he launched and executed innovative customer experiences for global brands.
JC educates and inspires people at all levels, from the front-line to the C-Suite. He consistently works to stay on top of the latest trends and newest technology in order to stay ahead of the curve, ensuring the information he presents is on the cutting edge.
He is certified in sales, leadership and coaching disciplines and is an award-winning leader and an accomplished speaker. His varied experience includes work with luxury hotels, senior living organizations and in healthcare. More information on Aspire is at www.aspiremarketing.com/aspire.
ABOUT OUR VENUE
Beautifully reimagined to reflect the beauty, warmth and community spirit of the Sonoran Desert, The Scottsdale Resort at McCormick Ranch welcomes you to a secluded oasis. Where conversations flow and connections are made, you'll discover a AAA Four Diamond retreat for the senses. Celebrate the pampering indulgence of Luna Spa. Find inspiration throughout our wedding and event venues. Savor the locally-sourced creations of artisan chefs. Schedule a sunrise tee time on nearby McCormick Ranch Golf Course. Or, simply enjoy the sun-drenched mountain vistas poolside. However you wish to spend your days, your next unforgettable experience awaits just off the beaten path. More information is at www.destinationhotels.com.
HSMAI Arizona - Chapter
FEBRUARY LUNCHEON MEETING
"HOW TO PUT THE SIZZLE IN YOUR SALES!"
Presented by Lynne Wellish, CMP, CHSE, CHO
Thursday, February 15, 2018
2600 E. Elwood Street, Phoenix 85040
Schedule:
11:00-11:30pm ... Registration and Networking
11:30-12:15pm ... Lunch, Welcome and Announcements
12:15-1:00pm ... Presentation
1:00-1:15pm ... Raffle Drawings and Close
1:15pm ... Venue Tours
Do you want to maximize your ancillary income, such as room rentals and menu upgrades? Do you listen to your hospitality sales team on the phone and just know their closing rate could be higher? Do you feel like they are leaving money on the table? When observing an event or banquet, do you see missteps in your operational systems that you can't identify or put your finger on it?
In this interactive collaborative session, you will learn solid sells skills and tips designed to maximize revenues. Your closing rate will be higher as you will be armed with the right questions to ask an inquiry. No longer will you feel as if you are leaving money on the table.
From this presentation you will learn:
- How to position yourself and your venue/property for a customized site visit that sells.
- How to conduct a site inspection with information that is customized to the meeting/event professional, full of relevant and actionable recommendations.
- How to use probes, listening, feedback, and a few key questions to be able to have a real sales conversation with a client to increase sales closings.
The HSMAI Community Outreach Committee will be collecting used towels and blankets for our 2018 Charity of the Year - SNIFF AZ. Check out this great organization at http://www.sniffaz.org.
ABOUT OUR SPEAKER
Lynne Wellish, CMP, CHSE, CHO is an award-winning speaker, consultant, trainer and hospitality educator. She has a zany style with lots of humor. A graduate of the University of Nevada - Las Vegas in Hospitality Management and an adjunct faculty member at Scottsdale Community College in the Hospitality College, Lynne has over 30 years in the industry in a variety of positions. Lynne won the bronze Azbee Award for her article, "Stop the Creep" - a How-To Article from the American Society of Business Publication Editors. Lynne won the MPI Arizona Chapter Mentor of the Year Award and the MPI Arizona Chapter Edward E. Scannell Award for Lifetime Achievement. Lynne was instrumental in executing and overseeing MPI's 2016 Volunteer-A-Thon, which received the Arizona Society of Association Executives Membership Award. In 2016 the MPI Arizona Chapter was recognized with the MPI RISE Award for the Volunteer-a-thon. Lynne's true passion is coaching and mentoring people in our industry. More information on Lynne at: www.lynnewellish.com.
ABOUT OUR VENUE
Our Vision:
Liberty Wildlife envisions a time when wildlife is recognized as an integral part of our natural world, and a precious natural resource, to be protected and preserved. Liberty Wildlife envisions being a permanent community resource, a place to instill compassion and stewardship in young minds and a place to reconnect the public with the beauty and benefits of native wildlife and habitat. Liberty Wildlife envisions a time when the community as a whole participates in the safekeeping of the natural world.
Our Mission:
To nurture the nature of Arizona through wildlife rehabilitation, natural history education and conservation services to the community.
Services Offered:
- All human/wildlife conflicts
- Utility issues
- Raptor nest removals/relocations
- Wildlife monitoring/surveying/habitat assessments
- Field Investigations regarding electrocution/orphaned animals/concerned citizens
- Habitat restoration
- Wildlife habitat enhancement
- Wildlife/conservation education
- Artificial burrow systems (ABS) for western burrowing owls
- Artificial/supplemental habitat for desert tortoises
- Wildlife mortality investigation: necropsy/gross medical exams
- Development wildlife protection programs for companies and other organizations
For additional information, go to: libertywildlife.org
The Arizona Chapter of the Hospitality Sales & Marketing Association International
presents the
Annual Spring Fling and Industry Networking Event
Thursday, April 19, 2018
Maya Day + Night Club
7333 E. Indian Plaza, Scottsdale 85251
5:30-8:30 p.m.
5:30-6:30 p.m. ... Registration, Networking, Heavy Hors D'Oeuvres, Cash Bar, Raffle Sales and Charity Collection
6:30-8:00 p.m. ... Fun and Games
8:00-8:30 p.m. ... Awards and Raffle Drawings
The Arizona Chapter of the Hospitality Sales & Marketing Association and their Special Events Committee invite you, your colleagues, customers, family, and friends to join in an evening of FUN! The HSMAI "Spring Fling" and Industry Networking Event is a great way to unwind from the busy day and mix and mingle with other industry professionals.
Join us poolside for an evening that includes nibbles, drinks, teambuilding games sponsored by Event Team .... AND great raffle prizes. Dress casual and comfortable. Registration fee includes three drink tickets.
For scenes of the fun at our 2017 event, click here.
To donate a raffle/silent auction prize, click here.
Click here for sponsorship opportunities.
CHARITY COLLECTION
Our Community Outreach Committee will be collecting dog food (both wet and dry), blankets and towels for our 2018 Charity of the Year ...
SniffAZ
ABOUT OUR HOST VENUE
Maya Day + Night Club, located in the heart of the entertainment district in Old Town Scottsdale, is the ultimate entertainment Day/Nightclub in the Southwest. The world's biggest and best DJs, premier VIP service and unforgettable events converge in one vibrant space. For more information go www.mayaclubaz.com.
MPI/HSMAI Joint Program
"The Brand Y.O.U. Formula - How to Jumpstart, Rebrand or Accelerate Your Career in 2018"
Thursday, May 10, 2018
Chateau Luxe
1175 E Lone Cactus Dr., Phoenix, AZ 85024
11:00am - 1:30pm
Presented by Rasheryl McCreary
The Arizona Chapter of the Hospitality Sales & Marketing Association International
JUNE BREAKFAST MEETING
"REV UP FOR YOUR REVENUE MANAGEMENT"
Thursday, June 14, 2018
Wild Horse Pass Hotel & Casino
5040 Wild Horse Pass Blvd., Chandler 85226
8:30-10:30 a.m.
8:15-8:45am ... Registration and Networking
8:45am ... Breakfast, Welcome and Announcements
9:00-10:15am ... Presentation
10:15-10:30am ... Raffle Drawings and Close
Join us for a breakfast meeting featuring a panel of revenue experts:
-
Katie Moro, Regional Vice President, TravelClick
Kavita Patel, Director of Sales, IDeaS Revenue Solutions
Digna Kolar, Senior Advisor, IDeaS Revenue Solutions
Desiree McDonald, Manager Revenue Management Services, Best Western Hotels & Resorts
Mike Spencer, Senior Solutions Consultant, Infor
Moderator: Kevin Duncan, Vice President, Revenue Management, Classic Hotels & Resorts
In conjunction with this meeting, we are asking for your input on Revenue Capability Calibration. We appreciate you taking a short survey!
ABOUT OUR SPEAKERS
DIGNA KOLAR
Working intimately with hotels all over the world, Digna M. Kolar boasts a strong global background in hotel operations, revenue management, consulting, and strategic pricing. As the Regional head of Advisor Services, Americas at IDeaS Revenue Solutions, Digna leads the advisory team in the region to assist hospitality companies of all sizes to build and enhance their total revenue performance and price optimization capabilities.
In her current role with IDeaS, Digna has successfully partnered with key clients, hotel groups and airport car parks to lead high profile projects in major business cities, resort destinations and key regions. Her successful projects include performance evaluation, strategic planning, process and procedures development, mentorship, change management, organizational re-structure, education and other revenue management related activities.
Prior to joining the IDeaS global team, Digna spent 11 years in leadership roles at InterContinental Hotels Group (IHG). Her roles with IHG previously included the regional head of revenue management for Japan and Korea, the Middle East & Africa, as well as the global pricing implementation & business integration manager. Her deep expertise in the deployment and structuring of pricing and revenue management processes allows Digna to help clients build sustainable revenue management cultures in multi-cultural and diverse organizational environments.
Digna holds an MBA in Hospitality Management IMHI, a joint program of Cornell University and ESSEC. She is multilingual, fluent in English, French and Spanish, and currently lives in sunny California with her family.
DESIREE McDONALD
Desiree McDonald graduated from ASU with a degree in Recreation Management and Tourism/Hospitality in 1997. She has dedicated her career to hospitality for the last 22 years. The first half of her career was spent with Hyatt Hotels and Resorts working with 4 hotels ranging from Convention Center Hotels to Caribbean Resorts. She worked in Operations and Sales and in 2001 she became the Revenue Manager for the Hyatt Regency Grand Cayman beach resort and has been working in Revenue Management for the last 17 years. In 2006 she joined the corporate team for Best Western Hotels and Resorts. Initially she created and trained revenue management courses and quickly moved into a Regional Revenue Manager role. A year later she was one of the first members of their Revenue for Hire (Property Revenue Management) team. In 2012 she took over management of the PRM team and has spent the last 6 years helping to grow the program from 150 hotels to over 500 hotels and onboarding 40+ Revenue Managers as well as helping to created and implement new reporting, updated systems, and revenue management tools to enable her team to better increase revenues for all hotels.
KATIE MORO
Regional Vice President, Demand360 Data Partnerships| TRAVELCLICK. Katie Moro joined TravelClick in 2011 and is responsible for the global expansion of TravelClick's Demand360 product. Katie is a veteran of the hospitality industry and has been involved with the demand initiative since the product's early days.
Prior to joining TravelClick, Katie was an Account Manager with Rubicon and led a sales team that focused on product growth in major accounts. She has also held roles at Morgan's Hotel Group and Ritz-Carlton Hotel Company. Katie holds a Bachelor's of Arts from the University of Georgia.
KAVITA PATEL
Kavita is a recognized leader in the hospitality industry. She hails from family-operated hotel businesses, but quickly made her own mark in the industry. She began her 20+ year career as a front desk agent for Marriott Hotels and held a variety of roles in hotel operations, event management and sales before leading market management for Expedia as the Area Manager for Northern California. She now serves as the Director of Sales at IDeaS Revenue Solutions where she helps hoteliers challenge the status quo and puts them on a path to achieving breakthroughs in revenue performance. She has a degree in Economics from University of California, Irvine and an MBA from Pepperdine University. She now lives in the San Francisco Bay Area with her husband and two children.
MIKE SPENCER
Mike Spencer is currently a Tucson-based Senior Solutions Consultant at Infor, the world's third largest business applications company, headquartered in New York City.
With over 2 decades of hospitality computer software experience in various roles, Mr. Spencer has an undeniable ability to thrive in fast-paced, constantly changing environments where creativity, flexibility, and accountability are valued. With an extensive knowledge of several Property Management Systems, he has been recognized for his distinguished talent to articulate value within business solutions to achieve customer success within the hospitality industry no matter how large or complex the organization may be.
A California native, Mr. Spencer moved to Arizona in the early eighties where he later attended Northern Arizona University's School of Hotel & Restaurant Management bachelors program. Prior to Infor, Mr. Spencer was on the hotel operations side of the spectrum serving as a Food & Beverage Manager for a prestigious AAA Four Diamond resort in Tucson.
ABOUT OUR VENUE
Wild Horse Pass Hotel & Casino in Phoenix is a premier hotel featuring tastefully appointed rooms with a wealth of amenities...but at a reasonable price. While staying with us, watch for our native wild horses which have roamed free in area desert plains for centuries and a sky full of stars at nightfall.
Wild Horse Pass Hotel & Casino is Arizona's premier destination for memorable meetings, successful conferences and distinguished catered events.
Our property was designed with groups in mind. Comfortable guest rooms, flexible meeting space and amenities galore adjoining 7 restaurants, live entertainment, nightlife and gaming. Our Four Diamond Awarded facility offers 226 newly refreshed guest rooms and suites along with 12,000 sq. ft. of flexible meeting space.
Featuring:
- Complimentary wireless internet in guest rooms and meeting space
- No resort fee
- Complimentary parking and valet
- Premium catering menu selections at affordable prices
- Creative use of lounges, outdoor space and Chrome Nightclub for private group use
- Separate entrance to hotel and meeting space
- No shipping receiving fees
Ideally located at the Wild Horse Pass Destination, less than 15 minutes south of Sky Harbor Airport and minutes from Tempe, Scottsdale and Chandler. Free transportation is offered to our neighboring attractions including 36 holes of Troon Golf, Rawhide Western Town, Aji Spa and Koli Equestrian Center. For additional information, go to https://www.wingilariver.com.
The Arizona Chapter of the Hospitality Sales & Marketing Association International
presents their Award Winning Event ....
The 36th Anniversary
Chinese Auction Fundraiser and Dinner
Friday, July 13, 2018
Come help celebrate the
"Year of the Dog"
with over 400 hospitality and meeting industry professionals and their guests ...
so much fun for such a worthy cause!
A portion of the proceeds from this event will go to our 2018 "Charity of the Year" - SniffAZ AND to our Arizona Chapter of HSMAI to help support our association's mission and our continuing efforts to provide quality continuing education and scholarships for those professionals currently in the hospitality industry and those who are pursuing a career in the field.
DATE:
Friday, July 13, 2018
LOCATION:
Scottsdale Plaza Resort
7200 N. Scottsdale Road
Scottsdale, Arizona 85253
AGENDA:
5:00-6:30 p.m.
Registration and Quarters Sales
5:00-6:30 p.m.
Networking, No-Host Bar, and Silent Auction
6:30-9:30 p.m.
Dinner and Live Auction
Pledge Drive for SniffAZ
9:30-Midnight
Join us for the After Party in J.D.'s Lounge!
COST:
$70.00 per person on/before 6/22
$80 per person after 6/22
$675.00 Corporate Table of Ten
ATTIRE:
Cocktail
PARKING:
Complimentary parking is available at the south end of the resort by the ballrooms.
Valet parking is $5.00
AUCTION SPONSORS:
(as of 7/05/18)
TOP DOG SPONSORS
Event Team Inc.
Expedia Group
ADDITIONAL SPONSORS
Brede Exposition Services
Butterfly Events
Encore Event Technologies
Event Team Inc.
National Bank of Arizona
PacRim Marketing Group, Inc.
Paper Crazy
Pixel Photography
Ray the DJ
Road to Success Marketing
Scottsdale Plaza Resort
SniffAZ
Themers
Tito's Handmade Vodka
CORPORATE TABLE SPONSORS:
(as of 6/28/18)
All in the Present
Best Western Hotels & Resorts (2)
Bright Event Rentals
Circa Destination Management
Deer Valley Plumbing Contractors, Inc.
Event Rents
Event Team Inc.
Experience Scottsdale
Fox Restaurant Concepts
Hot Air Expeditions
Hyatt Place Scottsdale/Old Town
Ideas Collide
Phat Scooters
Pointe Hilton Resorts
Radisson Hotel Group
Ray the DJ
Sacco and Associates
Scottsdale Plaza Resort
Southwest Conference Planners
The Next Great Event LLC
Tito's Handmade Vodka
TopGolf
Click here for Invitation Cover
Click here for Invitation Inside
ABOUT HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is an individual membership organization with more than 7,000 members worldwide. HSMAI is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI ROCET, the Adrian Awards, and the Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. More information is at www.hsmai.org.
The Arizona Chapter, the second largest chapter in the U.S. is celebrating its 50th Anniversary in 2018. The chapter was recently honored as the 2015-2016 Chapter of the Year and is the recipient of the most "Chapter Awards of Excellence" in the history of HSMAI. Membership is 240+ members strong, and is comprised of General Managers, Directors of Sales, Sales Managers, Revenue Managers, and Student Members. The chapter offers members a variety of education programs, community volunteer opportunities, leadership and professional development opportunities and a variety of networking and special events.
ABOUT OUR CHARITY
SniffAZ - a 501(c)3 organization - is an all-volunteer, non-profit organization known in our community as an efficient channel for moving charity dollars into spay/neuter service providers to provide free surgeries. Our efforts drive a reduction in unintended litters, thus reducing space-related euthanasia rates.
Since 2012, SniffAZ supporters have donated $375,000 which has funded 5,769 free spay/neuter surgeries thus saving the lives of 2,885 shelter animals in Maricopa County. The results, combined with the effort of other like-minded organizations, speak for themselves:
• 84% reduction in euthanasia since 2005
• 79% reduction since 2012
SniffAZ is thrilled to be HSMAI's chosen 2018 charity "The Year of the Dog." You can find out more about our organization at sniffaz.com.
ABOUT OUR HOST VENUE
An Authentically Arizona Desert Experience
An authentic Arizona experience awaits at the Scottsdale Plaza Resort, where 40 lush acres and 50,000 square feet of flexible event space provide a perfect, palm-lined retreat for family getaways, business meetings and milestone celebrations. Five pools, a full-service salon and day spa, and nearby championship golf set the stage for memorable experiences framed by elegant Spanish Mission-inspired architecture, fragrant gardens filled with desert flowers, and stunning views of Camelback and Mummy Mountain.
Where Work Weeks Meet Weekend Fun
Blur the lines between business and leisure with five swimming pools, championship golf, pampering spa treatments, and local Southwestern cuisine. Framed by Camelback and Mummy Mountain, The Scottsdale Plaza Resort features 40 acres of flowering gardens, elegant Spanish-inspired architecture, and 50,000 square feet of event space, perfect for family vacations, wedding festivities and corporate retreats.
Successful Scottsdale Meetings Start Here
There is a reason why so many groups choose to gather at The Scottsdale Plaza Resort for their milestone meetings and events. We remember every detail it takes to make your meeting a success, right down to your CEO's favorite drink. Our award-winning planning and catering teams will design your banquet, sales conference, or training seminar with the flexible and resourceful spirit that it takes to ensure a completely unique and personalized experience.
More information at www.scottsdaleplaza.com/the-resort
THE CONCEPT OF THE AUCTION
The Chinese Auction was conceived in 1982 by the Arizona Chapter of the Hospitality Sales & Marketing Association Int'l. This event has gained national recognition and has been adopted by numerous HSMAI and MPI chapters through the U.S. as their major fundraiser.
The auction was originally given the Chinese theme due to the location of the event - the former China Doll Restaurant in Phoenix. Over the years, the auction has grown in size and has moved its location to larger venues. The Chinese theme has remained.
The idea of the auction is to provide each guest with a list of items (ranging from dinners and trips to golf outings) and a numbered stick. Each table is supplied with a bucket that is placed in the middle. Starting with the number one item, the auctioneer describes that item and asks the guests who are interested in bidding on this item to toss a quarter or quarters in the bucket. The guest then holds their stick in the air. The auctioneer calls out the sticks that are held up. A gonger (who cannot see or hear what is going on) is responsible for hitting the gong after a few seconds. The last number called out when the gong is rung has won that prize and goes to the stage to claim it. This sequence of events goes on throughout the evening until all prizes are gone. Over the years, a silent and live auction have also been added to the event.
This event has won numerous awards including a 2014 and 2015 "Stars of the Industry" Award from the Arizona Lodging and Tourism Association and several "Awards of Excellence in Association Management" from the Arizona Society of Association Executives and the 2015-16 Frank W. Berkman "Best of the Best" award from HSMAI.
Don't forget to bring your quarters for bidding.
Come ready to have a great time.
This is the perfect event to bring family members, friends and co-workers too.
HSMAI Arizona - Chapter of Champions
August Luncheon Meeting
"INFLUENCER SALES ... A NEW APPROACH"
Thursday, August 16, 2018
Influencer-Sales
Hospitality Digital Marketing
FOUND:RE Hotel Phoenix
1100 N. Central Avenue, Phoenix 85003
11:00-11:30am ... Registration and Networking
11:30am-12:00pm ... Lunch
12:00-12:15pm ... Announcements
12:15-1:00pm ... Presentation
1:00-1:15pm ... Raffle Drawings and Close
Everybody hates to be sold but loves to buy. Sellers today need to position themselves as trusted advisors, thought leaders and influencers in order to close more sales. But how exactly?
In this session you will learn:
- Influence more prospects by understanding your existing customers better
- How to curate valuable content to share that will help you expand your influence to multiple buyers
- Using technology to reach more prospects and get noticed
- Understanding words that sell - simple changes in your business writing to influence more action on the part of your buyers
- Bonus - introducing Arthur - your own digital assistant, making his first appearance for HSMAI-AZ!
ABOUT OUR SPEAKER
Holly Zoba, CHDM, Hospitality Digital Marketing
Holly is a full stack web developer with an extensive background in hotel sales and marketing. She is an accomplished leader known for training, developing and coaching talent as well as maintaining strong customer relationships by finding best-fit solutions to increase sales.
She spent the first 15 years of her career running hotels for Hospitality Partners and the last ten years developing programs to help hotels increase their sales through digital marketing and employee training at Signature Worldwide.
Holly is currently the VP of Technology Resources for Hotel Digital Marketing and also is the Co-Chair for the HSMAI Marketing Advisory Board AND Director of Communication for the HSMAI Arizona Chapter.
Learn more about Holly by clicking here.
ABOUT OUR VENUE
Situated in the residential corridor of Roosevelt Row you will find this boutique hotel called FOUND:RE.
Relax and unwind from a busy day in the outdoor pool, or enjoy an amazing cocktail in Match lounge. Our hotel offers all of the amenities you will need, whether business or leisure. The hotel is filled with local art, which is changed frequently and all for sale! And don't forget about our restaurant Match, featuring menus from our multiple Michelin Star and James Beard Award winning chef. More information is available at https://foundrehotels.com/.
MPI/HSMAI 8th Annual "Fall" Into Fun Industry Golf Tournament
Friday, September 14, 2018
18 holes of Spectacular Golf * Swag Bags
Great Raffle Prizes * Awards Luncheon and More!
THANK YOU TO OUR GENEROUS SPONSORS:
Host Sponsor:
Arizona Grand Resort & Spa
Title "Ace" Sponsor:
Best Western Hotels & Resorts
Eagle Sponsors:
DoubleTree by Hilton Phoenix-Tempe
ELITE Audio Visual Solutions
Event Team Inc.
Flynn Group of Companies
GES - Global Experience Specialists
JSAV
SHR -- Spectre Hospitality Resources
Hole Sponsors:
Dixon Golf
DoubleTree by Hilton Phoenix North
Elite Events and Tournaments
Phat Scooters
Spence Cassidy & Associates
Travel Tripper
Urban Fun AZ - Greenbelt Bike Tours
Visit Phoenix
Photography Sponsors:
Harley Bonham Photography
PacRim Marketing Group
Entertainment Sponsor:
Event Team Inc.
Golf Cannon Sponsor:
Tee 2 Green
Signage Sponsor
Shepard Exposition Services
Hole Challenge Sponsor:
Hassayampa Inn Prescott
Water Sponsor
Mastro's Restaurants
National Electrical Contractors Association - AZ Chapter
Swag Bag Sponsor:
SniffAZ
JOIN US FOR A GREAT DAY OF GOLF!
These leading associations - the Arizona Sunbelt Chapter of Meeting Professionals International and the Arizona Chapter of the Hospitality Sales & Marketing Association International - have joined forces for the eighth year in a row to provide members of the Arizona meeting and hospitality industry a day of great golf on an award winning course, followed by a lunch and an awards celebration.
This is an event you won't want to miss. Not up for a round of golf or don't have four hours to play? You can still participate! Just register to join in on festivities after the tournament - lunch and awards
The funds from this tournament will help to support our associations' continuing efforts to provide quality continuing education and scholarships for those professionals currently in the meeting and hospitality industry and those who are pursuing a career in the field. Once again, we would greatly appreciate your participation.
For more information on MPI Arizona Sunbelt Chapter go to: MPI-AZ.org.
On behalf of our Golf Tournament Committee and our Board of Directors, we thank you in advance for your participation and support!!!
Early bird rate of $99 for golf includes:
- Green fees
- Cart Fees
- Unlimited Range Balls
- Curbside Bag Handling
- Fully Equipped Golf Carts with Cooler, and Tees
- Personalized Scorecards, Cart Signs and Rules Sheet
- Professional Tournament Scoring
- Two Full Beverage Carts on Course
- Fun "stuff" and interactive games provided by our sponsors at their holes
- Buffet Luncheon
- Awards for 1st, 2nd and 3rd place, plus skill holes
- Swag Bag
- Cash Bar at Lunch
AGENDA:
| 6:00-7:00 a.m. | Registration and Practice |
| 7:00 a.m. | Shotgun Start |
| 11:30 a.m. | Luncheon, Awards and Raffles/Silent Auction |
ACCOMMODATIONS:
The Resort is offering a special rate of $79 to stay overnight.
This includes six wristbands to the Oasis Waterpark. Click here for details and room registration.
ABOUT THE COURSE
For over two decades, Arizona Grand Golf Course has supported the rich tradition of the game with its unique links course, featuring panoramic views of the surrounding desert landscape. Dramatic elevation changes and breathtaking mountain vistas highlight the diverse and challenging par 71 layout. The course compliments the grandeur of the spectacular Sonoran desert with stunning conditions and a service staff committed to creating exceptional experiences for players of all ability levels.
AWARDS & ACCOLADES:
• Four Diamond Award from AAA
• Named among the nation's Top 50 "Great Service" facilities by Golf Digest
• Awarded Four Star "Best Places to Play" from Golf Digest
• Gold Tee Award from Meetings & Conventions
• "Greens of Distinction" and "Golden Links Award" from Corporate Incentive Travel Magazine
• "Top 35 Courses in Arizona", "Best Golf Hole", and "Best Service in Golf" from The Arizona Republic
• "Excellent" rating from Zagat Survey
• Adrians Award from Hospitality Sales & Marketing Assoc. International (HSMAI)
• "World Class Award" from Insurance Meetings Magazine
• "Planners Choice Award" from Meeting News
More information is at: www.ArizonaGrandResort.com/golf/
HSMAI Arizona Chapter
SEPTEMBER LUNCHEON MEETING
"Destination Roadmap - Your Path to Success with Arizona's Destination Specialists"
Thursday, September 20, 2018
6333 North Scottsdale Road, Scottsdale 85250
A Panel Discussion Featuring:
Alleson Dunaway, HMCC, Experience Scottsdale
Kimberly Forest, Visit Mesa
Melissa Gogel, Visit Phoenix
Michael Martin, Tempe Tourism Office
Moderated by Doug Heaton, General Manager, Hilton Scottsdale Resort & Villas/DoubleTree Resort by Hilton Scottsdale-Paradise Valley
11:00-11:30am ... Registration and Networking
11:30-12:00pm ... Lunch
12:00-12:15pm ... Announcements
12:15-1:00pm ... Presentation
1:00-1:15pm ... Raffle Drawings and Close
Topics to be discussed:
- Canadian travel (group/leisure)
- Marketing
- Upcoming events
- What are you doing to help drive leisure travelers to your City in 2019?
- Biggest challenges right now
- What can hotels/business do to better collaborate with you?
ABOUT OUR MODERATOR
Click name for Bio
Mr. Heaton is responsible for the day-to-day oversight of the operations, sales and marketing, revenue management, finance and human resource departments at the Doubletree Resort by Hilton Paradise Valley-Scottsdale and the Hilton Scottsdale Resort & Villas. He has been at these two AAA Four Diamond resorts in Scottsdale, Arizona, and with TPG Hotels & Resorts for ten years.
Doug is a forty-year veteran of the industry. Prior to joining TPG in Scottsdale, he worked for thirteen years in the capacity of General Manager and Complex General Manager at multiple Doubletree Hotels for Hilton Hotels. Prior to that, he worked in General Manager and Regional Manager positions at Cavanaugh's Inns (now Red Lion).
Doug is very active in the tourism community, serving as Chairman of the Valley Hotel and Resort Association for the last five years and is currently on the Executive Committees for Experience Scottsdale (CVB) and the Arizona Lodging and Tourism Association. He was presented the "Hilton Leadership Award" by the Hilton Arizona Cluster in 2013 and the "Outstanding General Manager of the Year" award from the Washington State Hotel and Motel Association in 2000.
Doug earned his Bachelor of Science Degree in Political Science and Prelaw from the University of Washington in Seattle. He attended two years at the University of Puget Sound School of Law in Tacoma, Washington. He worked in hospitality during all his school years and when he started to work as a legal intern in his second year of law school, he determined he preferred a career in hospitality management. He has never regretted that decision.
ABOUT OUR PANELISTS
Click name for Bio
Alleson Dunaway is the Destination Services Manager for Experience Scottsdale. Originally raised in Scottsdale, Alleson did not realize how passionate she was about her desert town until she left for the Midwest during college. Four winters later, Alleson learned Arizona is where she wanted to be. Once returning, Alleson spent four years working with Hello! Arizona, Destination Management where she learned the ins and outs of meetings and events; planning events for large corporations such HP and Pfizer. She joined Experience Scottsdale in June of 2014 (formerly the Scottsdale Convention and Visitors Bureau) and now uses her talents to connect planners bringing their events to Scottsdale to her network of local professionals who will go above and beyond to make their meeting a success. She prides herself on her deep knowledge and expertise of the Scottsdale market and her relationships with the key players who drive the success of Scottsdale tourism.
Kimberly Forest joined Visit Mesa in October 2012 to lead the sales and marketing efforts of Arizona's third-largest city, Mesa, Ariz. Currently serving as Senior Vice President of Sales & Marketing, Forest's key responsibilities are to position the destination as the state's premier business and leisure travel destination. Forest previously served as the Travel Industry Sales Director at the Greater Phoenix Convention & Visitors Bureau (2007-2012) where she directed all Travel Industry Sales activities for Arizona's capitol city. Forest is a current member of the U.S. Travel Association Destinations Council Board of Advisors.
Accomplishments at Visit Mesa include overseeing the rebranding of Mesa and the award-winning 'City Limitless' regional marketing campaign which established Visit Mesa as the visitor industry leader and steward for the Phoenix-East metropolitan area (2013). Under Forest's direction, the bureau received the Urban Innovations Award from the Arizona Governor's Tourism Conference (2014), as well as the international and prestigious Adrian Award by Hospitality Sales & Marketing Association International (2014). In 2015, Visit Mesa was awarded the WebAward for Outstanding Website in the Travel Category by Web Marketing Association. In 2017, Forest accepted the Destinations Council Destiny Award for Digital Campaign, featuring Visit Mesa's revolutionary 360° videos. Forest led the charge on developing the videos which promoted Mesa's lifestyles and provided visual, immersive experiences that were delivered to consumers on mobile devices.
Forest directs Visit Mesa's program of work for sales and marketing, and continues to oversee the organization's evolving branding efforts and serve as the organization's key liaison with Mesa's key stakeholders. Her strengths include product development and Forest has spearheaded the organization's online booking capabilities and vacation packaging opportunities for Mesa hotels and attractions. Forest's strong relationships with strategic partners include East Valley Partnership, Phoenix-Mesa Gateway Airport, Allegiant, Southwest Vacations, British Airways Holidays, Tourico Holidays, as well as numerous international travel trade operators. Throughout her career, Forest has demonstrated solid performance related to increased bookings and has developed numerous destination campaigns directly targeting the leisure traveler. Recently, Forest has led efforts to expand Visit Mesa's marketing to the lucrative Pacific Rim market, leading a delegation oversees to a three-city mission in China.
Forest has spent more than 14 years marketing the Arizona destination experience and held sales management positions for luxury-brand destination resorts and attractions in Scottsdale, Phoenix, Los Angeles, Anaheim and Orlando. Previously held positions include Vice President Development & Sales for Florida Vacation Stores; Director of Wholesale Sales for Universal Studios Hollywood; and Corporate Director of Leisure Sales for Tiburon Hospitality.
Melissa is Vice President of Marketing, Tourism & Communications for Visit Phoenix. Her job is overseeing the organization's website (VisitPhoenix.com), advertising, social media and email marketing efforts as well as travel trade and media relations. She started with the organization more than 16 years ago as an assistant in the membership department. Prior to her leap into the travel industry, Melissa worked in the in-house marketing department of a family-owned retail clothing chain where her claim-to-fame (at least in her eyes) was writing copy for an ad that appeared in Martha Stewart Living. In the office, Melissa is a cheerleader for her team's efforts in the ever-changing world of marketing and social media. And in her personal life, you'll find her Facebooking and Instagraming about her passions -- animals, books, local restaurants and boutiques, and of course, travel.
Michael Martin is the Executive Vice President of the Tempe Convention & Visitors Bureau (dba: Tempe Tourism Office). An Arizona native, he graduated from Arizona State University with a bachelor's degree in Recreation Management with an emphasis in Tourism Marketing in 1992. During his 26 years at the Tempe Tourism Office, his responsibilities have included group sales, special event management, sponsorship recruitment and tourism marketing. In his current role, he is responsible for the tourism marketing activities for Tempe, including the oversight of the Tempe Tourism website and all advertising campaigns. He also manages the relationship with Davidson & Belluso, the Tempe Tourism Office's advertising and marketing agency on record. Michael produces grant funding applications, the Marketing Plan, the Annual Report and he directs the marketing budget. Michael also is a past member of the Alliance for Audience Board of Directors, the ASU Art Museum Creative Impact Board and the Greater Phoenix Gay & Lesbian Chamber of Commerce Development Board. He is a member of the ASU Alumni Association, Destination Marketing Association of the West, US Travel Association and a frequent guest speaker at Arizona State University.
ABOUT OUR VENUE
Hilton Scottsdale Resort & Villas
Experience breathtaking Camelback Mountain views from our AAA Four Diamond Scottsdale resort. Hilton Scottsdale Resort & Villas offers two-bedroom villas that sleep up to eight with a full kitchen and dining area. Plan your next event in the 25,000 sq. ft. of indoor and outdoor space for up to 800 people. Our complimentary shuttle service takes you where you need to go.
Highlights
- Resort atmosphere with breathtaking views of Camelback Mountain
- 1,600 sq. ft. two-bedroom villas with private patio and full kitchen
- Three restaurants: BlueFire Grille, Fleming's Steakhouse and Oasis Bar
- Wellness center with spa, cardio equipment and outdoor heated pool
- 25,000 sq. ft. of versatile indoor and outdoor space for up to 800
- Complimentary shuttle within two-mile radius including Old Town Scottsdale
Click here for more information.
SniffAZ/Arizona Pet Project's 7th Annual SNIFF Event
Thursday, November 8, 2018 • 6:00pm - 8:00pm
Gainey Ranch Golf Club, Scottsdale
HSMAI Arizona Chapter
NOVEMBER EDUCATION PROGRAM
"ARE YOU SMARTER THAN A HOSPITALITY/TOURISM STUDENT?"
What happens when you team up Sales, Marketing and Revenue Management Professionals against the hospitality leaders of tomorrow?
Thursday, November 15, 2018 • 3:00pm - 6:00pm
Modern Grove at OdySea in the Desert
9500 E. Via de Ventura, Scottsdale AZ 85256
Schedule:
3:00-3:30pm ... Member Orientation
3:30-4:00pm ... Registration and Networking
4:00-5:00pm ... Presentation
5:00-6:00pm ... Hors D' Oeuvres and Cocktail Reception, Raffle Drawings
Join us for a fun afternoon of food and entertainment at Modern Grove overlooking Dolphinaris!
We'll be putting our industry professionals to the test and see if they "Are Smarter than a Hospitality Student." We will be making a play on the "Are you Smarter than a 5th Grader" game show! This fun program is intended to help connect industry professionals with local university and college students who are studying hospitality sales, marketing and operations. It also allows hospitality students to go head-to-head with industry professionals, demonstrating their knowledge and personalities to the local hospitality community.
On the side of the brainy students:
Madeline Santin - Arizona State University
Amanda Ocenas - Scottsdale Community College
Catherine Crump - Arizona State University
And representing the brainy hospitality side:
Pearl Elliott - Arizona Outdoor Fun
Lindsey Nevarez - Expedia Group
Dave Rosenbaum, CHME - CIVANA Carefree
And our fabulous Master of Ceremonies - Oscar Mastrantuono with NCG Hotels!
What are the 5 C's of Arizona's Economic Success?
If a hotel is running an average rate of $189 and an occupancy of 75%, what is that hotel's REVPar?
To find out the correct answers you need to join us at our upcoming November event - Are you Smarter Than a Hospitality Student! Bring your team and see who will win - The industry professionals OR the hospitality students!
In conjunction with this event, our Community Outreach Committee will be collecting used blankets/towels and dog and cat food for our 2018 "Charity of the Year" SniffAZ/Arizona Pet Project. Thank you!
HSMAI Arizona Chapter Presents
The 50th Anniversary Awards Gala and Celebration
Friday, November 30, 2018 • 6:30pm
The Hotel Valley Ho • Sands Ballroom
6850 E. Main Street, Scottsdale
AGENDA:
5:30pm-6:30pm:
President's VIP Reception for Past Presidents and Board Members
Entertainment by Michael Powers
6:30pm-7:30pm:
Cocktail Reception and Entertainment by Michael Powers
7:30pm-9:30pm:
Dinner, Recognition of our Past Presidents
Chapter Awards of Excellence Presentations
Check Presentation to the 2018 "Charity of the Year" SniffAZ/Arizona Pet Project
2018 Membership Campaign Winner Announced - sponsored by DAE
Recognition of 2018 Board
Installation of 2019 Board with Special Guest Dorothy Dowling, Past HSMAI Chair of the HSMAI Americas Board and Senior Vice President/Chief Marketing Officer, Best Western Hotels & Resorts
9:30pm-11:30am:
After Party with Entertainment by Ray the DJ
You won't want to miss the event of the year! We will be celebrating 50 YEARS of excellence and history. The evening will include our annual awards presentation and installation of our 2019 Board of Directors. In addition we will be stepping back in time with wonderful memories and honoring our illustrious Past Presidents, Leaders, Volunteers and Chapter Members. We want as many past presidents and past members in attendance as possible ... so, help spread the word!
ACCOMMODATIONS
The Hotel Valley Ho is offering us a great rate to stay overnight. In order to get the discounted rate of $139 (resort fee is waived) you can make your reservation by calling 877-587-8013. The code for our room block is "HSMAI."
Nearby Hyatt Place Scottsdale-Old Town is also offering a special rate of $89 to stay overnight. Go to www.hyattplacescottsdaleoldtown.com and type G-GALA in the group/corporate # box. The HSMAI Holiday Gala rate will come up and they can book online. Or, individuals may also call 888 HYATT HP (888-492-8847) and either ask for HSMAI Holiday Gala rate or group code G-GALA.
ATTIRE:
Black Tie Optional/Cocktail
Celebrity Tux and Tails is extending a discount to our guests.
A basic black tuxedo with shoes will be $79.95 or 20% off any other rental. Call Larry at 602-258-1462.
Website: www.celebritytuxandtails.com
COST:
$70 Per Person
$45 Per Student Member
The Sands Ballroom is just east of the hotel lobby - entrance off of 69th Street
There is plenty of parking near the ballroom or you can valet park at entrance of hotel.
Awards to be Presented:
Hospitality Sales & Marketing Professional of the Year
General Manager of the Year
Sponsor of the Year
Committee of the Year
Rising Star
Hospitality Student of the Year
Revenue Management Professional of the Year
Shining Star
Host Property/Venue of the Year
President's Achievement Award
THANK YOU TO OUR GENEROUS SPONSORS:
All in the Present
Celebrity Tux and Tails
Encore Event Technologies
Hotel Valley Ho
Michael Powers Music
ONE Hope Wine
PacRim Marketing Group/Barry Nakano
Paper Crazy
Pixel Photography/Flash Gordon
Ray the DJ
Road to Success Marketing
Shepard Exposition Services
SuperShuttle/ExecuCar
ABOUT OUR VENUE
Hotel Valley Ho
Originally opened on December 20, 1956, Hotel Valley Ho has classically cool roots and stands as a modernist icon in Downtown Scottsdale. Owned by John B. Mills, along with Robert Foehl and his wife Evelyn, it was built on the belief that "the important thing is to make your guest feel wanted." The architect, Edward Varney, was known for his cool, minimalist style.
Hotel Valley Ho was a true Hollywood hideaway in its heyday, host to Bing Crosby, Tony Curtis, Janet Leigh and Zsa Zsa Gabor, among others. Celebrities loved that the paparazzi would not follow them to Scottsdale. Ramada acquired the hotel in 1973 and renamed it "Ramada's Valley Ho Resort." Over the years, some of the classic design elements were altered and the hotel lost its luster. In 2002, the property went up for sale. Local company Westroc Hospitality worked to restore the hotel to its mid-century splendor and continues to manage operations.
Reopened on December 20, 2005, Hotel Valley Ho shines brighter than ever with notable additions including ZuZu, VH Spa, and the OH Pool. Named "one of the best-preserved mid-century hotels in the country" by author and architect Alan Hess, Hotel Valley Ho is the place where your cool comes out to play. Additional information is available at https://www.hotelvalleyho.com.
HSMAI Arizona
JANAURY 2019 KICK-OFF MEETING AND LUNCHEON
"Think Different. Sound Different. SELL Different!"
Presented by Bob Anderson, President, Star Performance, Inc.
Thursday, January 17, 2019
The Scottsdale Plaza Resort
7200 N. Scottsdale Road, Scottsdale, AZ 85253
11:00-11:30pm ... Registration and Networking
11:30-12:15pm ... Lunch, Welcome and Announcements
12:15-1:15pm ... Presentation
1:15-1:30pm ... Raffle Drawings and Close
Join HSMAI members and guests as we kick off 2019 with a bang!
Learning Objectives:
- Creating the "emotional interrupt"
- Why the phone works better today than 5 years ago
- How to become a warm contact verses a cold call pest
- 360° diagnostic of customer wants, fears and needs
- Using a blended approach (the six- touch model)
- Voice Messages that create curiosity and credibility
- Emails that are Opened, Read and Acted Upon (Special post session training Webinar)
ABOUT OUR SPEAKER
Bob Anderson, President
Star Performance, Inc.
Bob is a business coach, a results driven trainer and a new business development consultant to the hospitality industry and has been in business for over 25 years.
His unique approach to sales training through his Building the Sales Pipeline, Building the Culture of Service and Point of Contact Reservations Selling systems are producing huge up-side results for his many customers.
A featured speaker whose entertaining and upbeat presentation style has earned him rave reviews by many hospitality organizations, Bob develops and implements all training programs for Star Performance, Inc.
Bob was awarded the honor of being selected as one of the Top 25 Extraordinary Minds in Hospitality Sales, Marketing and Revenue Management by HSMAI in 2015.
Bob has been married for 32 years and has three wonderful children. When not conducting training seminars and webinars, he likes to read, work out and play hockey.
651 306-0050
Bob@starperformance-inc.com
https://www.starperformance-inc.com/
ABOUT OUR VENUE
Scottsdale Plaza Resort
An Authentically Arizona Desert Experience
An authentic Arizona experience awaits at the Scottsdale Plaza Resort, where 40 lush acres and 50,000 square feet of flexible event space provide a perfect, palm-lined retreat for family getaways, business meetings and milestone celebrations. Five pools, a full-service salon and day spa, and nearby championship golf set the stage for memorable experiences framed by elegant Spanish Mission-inspired architecture, fragrant gardens filled with desert flowers, and stunning views of Camelback and Mummy Mountain.
Where Work Weeks Meet Weekend Fun
Blur the lines between business and leisure with five swimming pools, championship golf, pampering spa treatments, and local Southwestern cuisine. Framed by Camelback and Mummy Mountain, The Scottsdale Plaza Resort features 40 acres of flowering gardens, elegant Spanish-inspired architecture, and 50,000 square feet of event space, perfect for family vacations, wedding festivities and corporate retreats.
Successful Scottsdale Meetings Start Here
There is a reason why so many groups choose to gather at The Scottsdale Plaza Resort for their milestone meetings and events. We remember every detail it takes to make your meeting a success, right down to your CEO's favorite drink. Our award-winning planning and catering teams will design your banquet, sales conference, or training seminar with the flexible and resourceful spirit that it takes to ensure a completely unique and personalized experience.
More information is available at http://www.scottsdaleplaza.com/the-resort/.
HSMAI Arizona Chapter
"Cocktails, Conversation and Connections"
February 21, 2019
Hosted by
Fogo de Chão
6300 N. Scottsdale Road, Scottsdale, AZ 85253
5:00pm - 7:30pm
Come mix and mingle with fellow HSMAI members and guests at one of Scottsdale's most popular restaurants.
This event will be the perfect blend of members, chapter leaders and other professionals from the meeting hospitality industry. So, whether you are an existing HSMAI member OR interested in learning more about our association, this is the event for you!
Heavy Hors D'Oeuvres and great camaraderie will be provided for this fun-filled evening. Cash bar is available.
This event is complimentary.
Complimentary parking available and plenty of self-parking.
REGISTRATION IS LIMITED ... REGISTER TODAY!
COMMUNITY OUTREACH DRIVE:
In lieu of purchasing a ticket for this event - we are asking that you bring donations for our 2019 "Charity of the Year" Arizona Pet Project. We will be collecting pet food for both dogs and cats, wet and dry accepted. ALL pet supplies welcome, even used items, to include old pet toys, beds, etc.
In addition, we will also be collecting plastic bags for Kitchen on the Street to use for their "Bags of Hope" for hungry children.
THANK YOU!
ABOUT OUR VENUE
Fogo de Chão
Fogo de Chão's Scottsdale location, with its grand cobalt blue tower and signature churrasqueira grill visible to passersby, stands supreme in the city's dynamic and diverse restaurant scene. Located in the heart of the city near the popular Scottsdale Fashion Square, this internationally renowned steakhouse welcomes guests to a memorable and elegant dining experience.
More information is available at https://fogodechao.com/location/scottsdale.
The Arizona Chapter of the Hospitality Sales & Marketing Association International
Presents
"The Amazing Hospitality Challenge"
April 25, 2019
Boondocks Patio & Grill
4341 N. 75th Street, Scottsdale, AZ
5:00pm - 8:00pm
Plenty of street parking available
| 5:00-6:00 p.m. | Registration, Networking, Heavy Hors D' Oeuvres, Cash Bar, Raffle Sales and Charity Collection |
| 6:00-7:30 p.m. | Fun and Games |
| 7:30-8:00 p.m. | Awards and Raffle Drawings |
The Arizona Chapter of the Hospitality Sales & Marketing Association and their Special Events Committee invite you, your colleagues, customers, family, and friends to join in an evening of FUN! HSMAI's "Amazing Hospitality Challenge" is a great way to unwind from the busy day and mix and mingle with other industry professionals.
Join us on the patio for a "backyard experience" at one of Old Scottsdale's hippest bars for an evening that includes nibbles, drinks, fun teambuilding challenges sponsored by Event Team .... AND great raffle prizes. Dress casual and comfortable. Registration fee includes two drink tickets.
COMMUNITY OUTREACH DRIVE:
Our Community Outreach Committee will be collecting donations for our 2019 "Charity of the Year" - The Arizona Pet Project. We will be collecting pet food for both dogs and cats, wet and dry accepted. ALL pet supplies welcome, even used items, to include old pet toys, beds, etc.
THANK YOU!
ABOUT OUR VENUE
BOONDOCKS Patio & Grill
Welcome to Boondocks, Your Scottsdale Patio Bar. We are Nestled in the Heart of Old Town Scottsdale creating a comfortable environment every day for everyone. Boondocks takes Pride in its reinvented Comfort Style Food and variety of Eclectic Beers, Spirits, and Wine. Join the Boondocks Backyard Experience with our Open Air Grill, and Outdoor Fun with all your Friends.
One of Scottsdale's largest climate controlled patio consists of comfortable areas for any size group. If you want to spice it up a little with some active interaction we have the best Bar Games in Scottsdale: Pool Tables, Bag Toss, Dart Boards, Ping Pong, Basketball Pop Shot, Skee-Ball, and select arcade games. Game On!
Looking for Live Music in Scottsdale? Then join the Boondocks Backyard Experience with entertainment ranging from acoustic sets to local bands and national acts. Visit https://BoondocksAZ.com for more information.
The Arizona Chapter of the Hospitality Sales & Marketing Association International
SPECIAL EDUCATIONAL OPPORTUNITY
Wednesday, May 1, 2019
"May Day May Day - The Convergence of Marketing and Revenue Management"
Presented by Loren Gray, Hospitality Digital Marketing
Phat Scooters
3220 South Fair Lane, #12, Tempe, AZ 85282
7:30am - 9:30am
| 7:30am - 8:00am | Registration |
| 8:00am - 9:30am | Continental Breakfast and Presentation |
Sometimes the stars align and we are able to get a headliner speaker at a steal because he is going to be in town for another event! We are so excited to announce that Loren Gray, CEO of Hospitality Digital Marketing, will be in town the first week in May and has graciously agreed to share his amazing program with all of us!
The Art and Science of Convergence
History is filled with examples of great companies failing due to a lack of communication that we now call 'siloing'. 'Too big to fail' places like IBM and Sony who once dominated their markets now trail or have been outright removed, all because departments did not collaborate. Sound Familiar? This is not new news, but how do you make it work? Where do you start? How do you make it a success each day?
We answer these and many more questions in a step by step interactive program that defines a common vernacular and shared responsibilities. We already know that we need to work together, we bring in this session the practicality of exactly how to do that. What data at what point is to be used, what's available from both sides of the conversation, and most importantly how to harmonize those newfound insights into actionable revenue yielding reality.
This is unlike any other 'presentation' or program. Upon registration, you will be sent a workbook to prep your thoughts into questions, to ensure you maximize the content shared. In the event, engagement is online and anonymous so debriefing answers are honest and open.
Every member of your exec team can benefit from this interactive step by step discussion on the practical convergence of these disciplines.
We hope you join us!
ABOUT OUR SPEAKER
Loren Gray is an internationally recognized authority in the field of hospitality marketing and has appeared as an expert yearly at numerous national industry conferences spanning the hospitality and digital marketing industries. Gray has spoken on the topic at industry events across the US, in Canada, the Caribbean, and Australia. He has contributed to publications such as the New York Times, USA Today, Financial Times and the Wall Street Journal, and has had articles published in numerous trade journals. In addition to participating and chairing on numerous industry boards and organizations, Gray is a past chair of the Digital Marketing council of the Hospitality Sales and Marketing Association International (HSMAI). HSMAI recognized Gray as one of The 'Top 25 Extraordinary Minds in Sales and Marketing', and he currently serves on the Board of America's for HSMAI's International Organization.
Loren is the founder and host of a weekly livecast that covers current trends in the world of digital marketing in hospitality. From GM's to brand leaders, service agencies to hotel owners, a group of experts discuss new tools and techniques, recent industry news and real-world practical case studies with actionable 'how to's' with the insights you need to know and how it can impact your hospitality business. Now in it's third year, the show has developed an international following and boasts over 2000+ weekly subscribers.
ABOUT OUR VENUE
Phat Scooters are the most exciting thing to happen to personal travel in decades. It's the electric scooter so fun you'll want to explore outside everyday.
Experience ultimate freedom with a more powerful, customizable and easy-to-ride scooter. Why settle for the mundane when you can RIDE PHAT! For more information visit https://phatscooters.com/.
The Arizona Chapter of the Hospitality Sales & Marketing Association International
MAY 2019 BREAKFAST MEETING
Thursday, May 16, 2019
"How to Ride the Wave for Revenue Success"
A Revenue Management Panel
AC Hotel Biltmore
2811 E. Camelback Road, Phoenix, AZ 85016
8:00am - 10:30am
| 8:00am - 8:30am | Registration and Networking |
| 8:30am - 10:15am | Breakfast and Presentation |
| 10:15am - 10:30am | Raffle Drawings and Close |
Distinguished Panel Members:
Nicole Fielder,
Corporate Director of Revenue Management, Heavlin Management Company (HMC)
Monte Gardiner,
Managing Director of Revenue Management, Best Western Hotels & Resorts
Alexandra Hoag,
Director of Guest Management Solutions, TravelClick, an Amadeus Company
Lily Mockerman,
CEO, Total Customized Revenue Management
Moderator:
Kevin Duncan,
Senior Director, Strategic Commercial Initiatives, The Rainmaker Group
Do you want to learn how others are succeeding? Do you want to learn how to:
- Capture marginal revenue
- Drive or shift bookings to lower-cost channels and segments
- Price group sales with confidence
- Understand where the market is going and what competitors might be thinking
Our panelists will be discussing these topics and more revenue management best practices and using data to drive decisions, global and local industry outlook. Powerful information to help you be at your best.
In conjunction with our May meeting, we will be collecting towels and blankets for our 2019 Charity of the Year - the Arizona Pet Project.
In addition, we will also be collecting plastic bags for Kitchen on the Street to use for their "Bags of Hope" for hungry children.
ABOUT OUR PANELISTS:
Kevin Duncan
Kevin is an energetic leader who has been an innovator of total revenue management principles for the entire hospitality industry. His strategic guidance at every hotel he has interacted with has helped increase profitability and overall service levels. He brings over 20 years of hotel experience and has achieved tremendous success through his hands-on approach of leadership creating a positive working atmosphere. Kevin is currently the Senior Director, Strategic Commercial Initiatives at The Rainmaker Group. He has the rare blend of revenue management experience combined with years of hands on knowledge of sales, marketing and operations. He has volunteered his time for industry associations to ensure the education of our future leaders. He continues to look at how to advance Total Hotel Revenue Management for our ever-changing economy.
Nicole Fielder is an innovative professional who has been within the industry for over 20+ years. Starting at the Front Desk and progressing through various roles within Operations and General Management, she found her true passion in Reservations and Revenue Management. After spending 8+ years with IHG, Nicole joined the Heavlin Management team in 2010 as the Front Office Manager at the Crowne Plaza San Marcos and was shortly promoted to role of Revenue Manager. Having the opportunity to return to her operational roots, Nicole for a short time became General Manager of two mid-scale hotels where her skills and knowledge of the industry progressed and sharpened. Combining her passion for Revenue Management and her operations knowledge, she now holds the role of Corporate Director of Rooms & Revenue Management. Responsibilities include the development and implementation of the various revenue management strategies for HMC's diverse portfolio while overseeing the room operations. Nicole has her Bachelor of Technical Management and Masters of Business Administration degrees.
Monte Gardiner
As the leader of Best Western's Revenue Management team, Monte manages a team of revenue management professionals whose mission is to achieve industry-leading RevPAR. The team serves a growing portfolio of brands with over two thousand hotels in North America, and also provides support services to Best Western affiliates outside of North America. Monte's passion is data analytics and the effective use of data in decision-making. In previous roles at Best Western, Monte had responsibility for the Best Western Rewards program, achieving record levels of rewards member penetration and successfully launching Best Western's new co-branded credit card program. Prior to joining Best Western, Monte managed the US Airways Dividend Miles program and the US Airways Club, where he developed innovative, industry-leading programs and partnerships that achieved unprecedented levels of ancillary revenue.
Alexandria Hoag
Alex, Director of Sales - Guest Management Solutions, is a tenured technology solutions professional. She works closely with hoteliers across departments, to help implement solutions supporting internal efficiencies and driving guest loyalty.
Lily Mockerman
Lily is a dedicated and passionate leader in the Revenue Management Field with well-honed analytical skills, experienced foresight, technical savvy in many hotel systems, and the ability to clearly communicate vision and strategy for her clients and team. After earning a B.S. in Hotel Management from Johnson & Wales University, Lily's career encompassed a variety of roles and responsibilities, including experience with Hilton, Starwood and the independent hotel space. Seeing an opportunity to grow with the industry in a broader role, Lily founded Total Customized Revenue Management in 2012 with a vision to become a premier provider of Revenue Management Solutions, particularly geared towards helping the industry develop solid practices around Total Revenue Management. In recognition of these efforts, she was recently named 2015 Revenue Management Professional of the Year from the Arizona Chapter of HSMAI. TCRM continues to grow under Lily's leadership with an expansion to international markets in 2016.
ABOUT OUR HOST VENUE
You'll find AC Phoenix Biltmore in the heart of central Phoenix, conveniently close to the city's international airport. Inspired by the rich, timeless Arizona desert landscape, we welcome you in with a sophisticated interior, courtesy of RSP Architects, local art work, and sophisticated comfort.
Start your day at the AC Kitchen with egg tarts, freshly sliced prosciutto and artisan-cured meats. Active travelers can indulge in a morning swim or a workout in our fully equipped gym. Surreal hiking trails at nearby Camelback Mountain as well as world-class golf can be found only minutes from the hotel. Over 70 high-end boutiques at the Biltmore Fashion Park can be explored at your leisure just a short walk away.
When you return to the hotel, our barcierge will greet you with artfully crafted signature cocktails and local craft beer in the AC Lounge paired with European-inspired tapas. Whether you're traveling for business or pleasure, we welcome you to a thoughtfully designed and uncomplicated experience at the AC Phoenix Biltmore.
Click Here for more information.
The Arizona Chapter of the Hospitality Sales & Marketing Association International
JUNE 2019 LUNCHEON MEETING
Thursday, June 27, 2019
"Human Trafficking and the Hospitality Industry"
This program is a must for any professional in the meeting and hospitality industry.
We need to stop this cycle of violence by being informed and aware!
Presented by:Stacey Sutherland, Director, Training and Resources United to Stop Trafficking
Michelle Rucker, Arizona Attorney General's Office
2100 S. Priest Drive, Tempe 85282
11:00am - 1:30pm
| 10:00am - 11:00am | Member Orientation - this session is for members and prospective members. Come learn from our leaders how to get the most out of your membership. |
| 11:00am - 11:30am | Registration Networking and Community Outreach Collection |
| 11:30am - 12:15pm | Luncheon and Announcements |
| 12:15pm - 1:15pm | Presentation |
| 1:15pm - 1:30pm | Raffle Drawings and Close |
Join us for this very timely and important training session. Come learn how YOU can make a difference in putting an end to this epidemic.
Key Takeaways from This Presentation:
- Describe what sex trafficking is and the risk factors that make a person more vulnerable to being trafficked.
- Analyze the various stages of responding to sex trafficking cases, from identifying the warning signs to the difficulties often faced when getting someone to leave a trafficker / "the life."
- Convey the scope and complexity of sex trafficking in the State of Arizona
- Outline where and how to report suspected cases of human trafficking.
The SAFE Action Project works to raise public awareness of how an informed community can effectively end the cycle of exploitation and violence, offering a wide variety of human trafficking training resources to the hospitality and tourism industry, along with travelers nationwide, to recognize warning signs of human trafficking and to report suspicious behavior. The training program aims to reach all corners of these industries, including hotels, restaurants, ride sharing, airports, stadiums and other places where large groups of people gather and travel. Informed businesses and organizations can ensure they are not unknowingly being used to facilitate the crime of human trafficking.
In conjunction with our May meeting, we will be collecting towels and blankets for our 2019 Charity of the Year - the Arizona Pet Project.
In addition, we will also be collecting plastic bags for Kitchen on the Street to use for their "Bags of Hope" for hungry children.
ABOUT OUR SPEAKERS:
Stacey Sutherland is currently the Program Director for TRUST (Training and Resources United to Stop Trafficking). She has extensive experience conducting human trafficking related trainings across the country to multiple disciplines including medical, mental health, child welfare, victim services and law enforcement. One of her passions is working with rural communities to build local capacity to serve victims of human trafficking. Stacey began her work in the anti-trafficking field by building a regional human trafficking program. She graduated from Arizona State University with Bachelors in Science in Sociology.
Michelle Rucker is a Northern Arizona University graduate and the Outreach Program Manager for the Arizona Attorney General's Office. She coordinates the human trafficking prevention and education programs for the office and partners with community leaders and organizations who share the goal of ending sex trafficking in our state. Since its launch in 2015, the program has successfully reached youth, parents and community members throughout the state of Arizona. In her time with the Attorney General's Office, Michelle has educated thousands of Arizonans on a variety of crimes that impact our residents and is passionate about equipping our communities with the tools necessary to avoid becoming victims of crime. She is personally dedicated to ending sexual violence and exploitation and welcomes any opportunity to be part of that cause.
ABOUT OUR VENUE
Welcome to DoubleTree by Hilton Hotel Phoenix Tempe, a contemporary hotel in the heart of Tempe with unique, Frank Lloyd Wright-inspired architecture. Experience our modern guest rooms, lobby area, restaurant, and public spaces. Centrally located, with easy freeway access to downtown Phoenix and nearby corporate offices, this Tempe, AZ hotel is only three miles from the Metro Light Rail Station and offers a 24-hour complimentary Sky Harbor Airport (PHX) shuttle.
Our Tempe, AZ hotel is close to a number of professional sporting events in downtown Phoenix, golf courses, entertainment venues and vibrant nightlife at Mill Avenue.
Relax in one of our beautifully decorated guest rooms and suites at this Tempe, AZ hotel, all of which offer thoughtful amenities including complimentary WiFi, spacious work areas and HDTVs. Savor southwestern-inspired dishes at Milagro's Restaurant, or meet with friends to sip cocktails in the cozy Kachina Lounge. Work out in the complimentary 24-hour fitness center or soak up the sunshine as you swim in the heated, outdoor pool.
Host a business or social event at this hotel in Phoenix, Arizona in 30,000 sq. ft. of meeting space, including three ballrooms, all with the latest A/V equipment. Stay connected with our 24-hour business center, which offers a range of services and amenities.
More information is available at https://doubletree3.hilton.com.
The Arizona Chapter of the Hospitality Sales & Marketing Association International
presents their Award Winning Event ....
The 37th Annual
Chinese Auction Fundraiser and Dinner
Friday, July 19, 2019
Come help celebrate the
"Year of the Pig"
with over 400 hospitality and meeting industry professionals and their guests ... so much fun for such a worthy cause!
A portion of the proceeds from this event will go to our 2019 "Charity of the Year" - The Arizona Pet Project AND to our Arizona Chapter of HSMAI to help support our association's mission and our continuing efforts to provide quality continuing education and scholarships for those professionals currently in the hospitality industry and those who are pursuing a career in the field.
DATE:
Friday, July 19, 2019
VENUE:
PLEASE NOTE CHANGE IN OUR VENUE!
Sheraton Phoenix Downtown
340 North 3rd Street, Phoenix 85004
AGENDA:
5:00-6:30 p.m.
Registration and Quarters Sales
5:00-6:30 p.m.
Networking, No-Host Bar and Silent Auction
6:30-9:30 p.m.
Dinner and Live Auction
Pledge Drive for the Arizona Pet Project
COST:
$70.00 per person
$675.00 Corporate Table of Ten
ATTIRE:
Cocktail Attire - "Think Pink!"
The Resort is offering a special overnight rate of $99.00 per room.
PARKING:
Valet and self-parking parking available.
Valet parking is $13.00.
"MISS PIGGY" SPONSORS
AUCTION SPONSORS:
Arizona Pet Project - Logoed Bags and Puppy Cuddling
Brett Higgins - Professional Auctioneer
Event Team Inc. - After-Party Entertainment
Mark Skalny Photography - Photography
National Bank of Arizona - Quarter Counting
PacRim Marketing Group - Photography
PaperCrazy - Printing
PSAV - Audio Visual and Lighting
Residence Inn/Courtyard Phoenix Downtown - Table Gifts
Road to Success Marketing - Graphic Services
Shepard Exposition Services - Signage
Sheraton Phoenix Downtown - Host Venue
Themers - Decor
CORPORATE TABLE SPONSORS:
(as of July 15, 2019)
All in the Present
Arizona Pet Project
Aventura Catering
Best Western Hotels & Resorts (2)
Circa Destination Management
Event Rents
Hello! Arizona Destination Management
Hyatt Place Scottsdale-Old Town
Ideas Collide
North Central Group
Pointe Hilton Squaw Peak Resort
Sacco & Associates, Inc.
Scottsdale Hangar Parties
Sheraton Phoenix Downtown Hotel
Shepard Exposition Services
Stellar Adventures
The Event Team
the next great event
The Scottsdale Plaza Resort
Topgolf Scottsdale
ABOUT HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is an individual membership organization with more than 7,000 members worldwide. HSMAI is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Adrian Awards and the Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. More information is at www.hsmai.org.
The Arizona Chapter, the thirds largest chapter in the U.S. and recently celebrated its 50th Anniversary in 2018. The chapter was honored as the 2015-2016 Chapter of the Year and is the recipient of the most "Chapter Awards of Excellence" in the history of HSMAI. Membership is 200+ members strong, and is comprised of General Managers, Directors of Sales, Sales Managers, Revenue Managers, and Student Members. The chapter offers members a variety of education programs, community volunteer opportunities, leadership and professional development opportunities and a variety of networking and special events.
ABOUT OUR CHARITY
HSMAI'S 2019 "Charity of the Year" is The Arizona Pet Project. The primary goal of AZ Pet Project is preventing pet homelessness by keeping families with pets together. They do so by providing affordable services, resources, and support through shelter prevention programs such as free spay and neuter and shelter intervention. AZ Pet Project supports families by keeping their pets healthy and safe. Animals bring comfort, joy, healing and health, and they believe those benefits should be available to all. It is often those who greatly benefit from the human-animal bond they share with their pets - in some cases they may be the only family these individuals have, who need their assistance the most. With the help of a caring community, they support families and save pets. In 2018, AZ Pet Project provided 2,696 free spay and neuter surgeries and kept 1,400 pets with their families. More information is at https://azpetproject.org
ABOUT OUR HOST VENUE
Make your Arizona escape to Sheraton Grand Phoenix, a contemporary destination located in the heart of downtown Phoenix. The city's largest hotel, we welcome guests with thoughtful amenities, dynamic accommodations and a prime location near the Phoenix Convention Center. Talking Stick Resort Arena, Arizona State University, the Encanto Historic District and Chase Field are all close by. After a busy day of sightseeing, return to your spacious hotel accommodation; all feature luxurious Sheraton bedding. Stop by District American Kitchen & Wine Bar for all-day dining, or visit Breeze Bar, located on our pool terrace, to soak in the sunshine and views of downtown Phoenix. One of downtown Phoenix's premier convention hotels, we also offer 110,000 square feet of flexible venue space, creative catering and professional planning services. All conference rooms are equipped with high-speed Wi-Fi access and the latest audiovisual technology, ensuring the success of your business meeting or event.
Find more information at www.marriott.com.
THE CONCEPT OF THE AUCTION
The Chinese Auction was conceived in 1982 by the Arizona Chapter of the Hospitality Sales & Marketing Association Int'l. This event has gained national recognition and has been adopted by numerous HSMAI and MPI chapters through the U.S. as their major fundraiser.
The auction was originally given the Chinese theme due to the location of the event - the former China Doll Restaurant in Phoenix. Over the years, the auction has grown in size and has moved its location to larger venues. The Chinese theme has remained.
The idea of the auction is to provide each guest with a list of prizes (such as dinners, golf outings, gift baskets, services, and hotel/resort stays) and a numbered stick. Each table is supplied with a bucket that is placed in the middle. Starting with the number one item, the auctioneer describes that item and asks the guests who are interested in bidding on this item to toss a quarter or quarters in the bucket. The guest then holds their stick in the air. The auctioneer calls out the numbers that are held up. A gonger (who cannot see or hear what is going on) is responsible for hitting the gong after a few seconds. The last number called out when the gong rings has won that prize and goes to the stage to claim it. This sequence of events goes on throughout the evening until all prizes are gone. Over the years, a silent and live auction have also been added to the event.
This event has won numerous awards including "Stars of the Industry" Awards from the Arizona Lodging & Tourism Association, "Awards of Excellence in Association Management" from the Arizona Society of Association Executives and several HSMAI International Awards.
Don't forget to bring your quarters for bidding.
Come ready to have a great time.
This is the perfect event to bring family members, friends and co-workers too.
Hospitality Sales & Marketing Association International - Arizona Chapter
presents
SEPTEMBER 2019 LUNCHEON MEETING
Your cutting edge Arizona Chapter is bringing you something new!
Thursday, September 19, 2019
Culinary Dropout at The Yard Tempe
Showcase Room
149 South Farmer, Tempe 85281
11:00am - 11:30am ... Registration, Networking and Community Outreach Collection
11:30am - 12:00pm ... Luncheon and Announcements
12:00pm - 12:45pm ... Presentation - PART ONE
12:45pm - 1:00pm ... Raffle Drawings
1:00pm - 2:30pm ... Presentation - PART TWO
Part One - "Great Minds of Digital Marketing"
We will have a panel of some of the best minds in hospitality digital marketing today. Each will make a brief presentation on a new strategy or tool that hospitality marketers need to know to compete, and then they will answer a series of questions around trends and best practices in the digital marketing space.
PANELISTS:
Tate Brinton, Marketing Manager, Defero
Tammie Carlisle, Head of Hospitality, Milestone Internet Marketing
Loren Gray, Hospitality Digital Marketing
MODERATOR:
Holly Zoba, CHDM, Hospitality Digital Marketing/Influencer Sales
Part Two - HSMAI-AZ's first ever livecast!
Join us in person or from the comfort of your office for part two. Back by very popular demand, Loren Gray with Hospitality Digital Marketing will be presenting:
"Dominate Your Market Through Convergence"
Not why, but how. What is a convergent strategy? It is the integrated collaboration between Revenue Management, Marketing, and Sales, with a healthy dose of Operations, Accounting, and Human Resources. Too many chefs you say? Well, we say one cook can't feed an army, and there's more than one type of 'cook' needed. Goals, KPI's, Direction, Measurement, and mutual accountability.
Learn how to collaborate as an effective cohesive 'trusting' team, with a real understanding of data uses, tools to implement actions with, and practical case evaluations to validate those methodologies. Bring your team, bring your hardest challenge and we will solve the issue and resolve it never returning. Accept the challenge and lead your market.
We will be live casting this presentation so you are welcome to stay after the program and participate in person but you can also invite your whole team into a conference room and watch the presentation from your property! We are excited to bring this new approach of sharing information to the AZ Chapter Members.
COMMUNITY OUTREACH COLLECTIONS
In conjunction with our September meeting, we will be collecting towels and blankets for our 2019 Charity of the Year - the Arizona Pet Project.
In addition, we will also be collecting plastic bags for Kitchen on the Street to use for their "Bags of Hope" for hungry children.
ABOUT OUR SPEAKERS:
Tate Brinton
Tammi Carlisle
Loren Gray
Holly Zoba
Tate Brinton, Marketing Manager, Defero
Tate is an Arizona native with multigenerational family ties to the AZ hospitality & tourism industry and as a result he has a strong understanding of the importance that hospitality is to the state and valley. Currently, Tate is the Integrated Marketing Manager at Defero, a digital marketing agency based in Phoenix. In his role Tate is tasked with developing and executing multi-channel digital strategies across a variety of clients, spanning multiple industries both locally and nationally.
Tammie Carlisle, Head of Hospitality, Milestone Internet Marketing
Tammie is an 18 + year hospitality industry veteran. She brings an extensive hospitality sales and marketing background to Milestone and is responsible for developing and maintaining relationships for Milestone with hospitality clients and industry associations in the US. A frequent speaker at Digital Marketing events, Tammie finds unique digital marketing solutions for her clients that help them consistently grow their market share and outperform their competitors.
Prior to joining the Milestone team, Tammie was a Milestone client for five years as the Director of Sales and Marketing for Silicon Valley Hotels. Tammie holds a Bachelor of Science degree in Economics from University of California Santa Cruz.
Loren Gray, Hospitality Digital Marketing
Loren Gray is an internationally recognized authority in the field of hospitality marketing and has appeared as an expert yearly at numerous national industry conferences spanning the hospitality and digital marketing industries. Gray has spoken on the topic at industry events across the US, in Canada, the Caribbean, and Australia. He has contributed to publications such as the New York Times, USA Today, Financial Times and the Wall Street Journal, and has had articles published in numerous trade journals. In addition to participating and chairing on numerous industry boards and organizations, Gray is a past chair of the Digital Marketing council of the Hospitality Sales and Marketing Association International (HSMAI). HSMAI recognized Gray as one of The 'Top 25 Extraordinary Minds in Sales and Marketing', and he currently serves on the Board of America's for HSMAI's International Organization.
Loren is the founder and host of a weekly livecast that covers current trends in the world of digital marketing in hospitality. From GM's to brand leaders, service agencies to hotel owners, a group of experts discuss new tools and techniques, recent industry news and real-world practical case studies with actionable 'how to's' with the insights you need to know and how it can impact your hospitality business. Now in it's third year, the show has developed an international following and boasts over 2000+ weekly subscribers.
Holly Zoba, CHDM, Hospitality Digital Marketing/Influencer Sales
ABOUT OUR VENUE
Located inside The Yard at Farmer Arts District, The Showcase Room is a blank canvas where hosts can create any type of vibe for their event, from a black tie fete, to a tech conference, or that dream wedding reception. Featuring an inviting industrial atmosphere with original vaulted wood ceilings, the full space will accommodate parties up to 325 for a reception style event and 200 seated. The space can also be divided into two private rooms: The Gallery (south side) and The Broadway (north side). For more information, visit https://www.foxrcevents.com/location/the-showcase-room/
Meeting Professionals International - Arizona Sunbelt Chapter
and
Hospitality Sales & Marketing Association International - Arizona Chapter
present
The 9th Annual
MPI/HSMAI "Birdies, Beer & Bogies" HospitaliTee Golf and Networking Event
Friday, October 11, 2019
9:30 a.m. ... Let the Games Begin
Golf & Party Patio Games
11:30 a.m. ... Awards and Raffle
COURSE SPONSOR
Topgolf Scottsdale, 9500 Talking Stick Way, Scottsdale, AZ 85256
2 Rounds of Spectacular Golf 
Party Patio Games Swag Bags
Raffle Prizes Breakfast Awards including Best Golf Attire, Patio Game Champions, Highest Scoring, Lowest Scoring, Longest Drive and more!
COST
$40 for Spectators to Include Breakfast
$99 for Golfers to include Breakfast
JOIN US FOR A GREAT DAY OF GOLF!
These leading associations - the Arizona Sunbelt Chapter of Meeting Professionals International and the Arizona Chapter of the Hospitality Sales & Marketing Association International - have joined forces for the ninth year in a row to provide all of our members of the Arizona meeting and hospitality industry an opportunity to participate in a morning of great golf whether you are a golfer or not; followed by an awards celebration.
Players will still get the great Scramble Golf Experience. Beginner, and experienced golfers compete mano-a-mano on a level playing field. Each player from the golf teams will tee off, and the best score on each ball is used as the score for the team. Players score points by hitting balls into any target. The more accurate your shot and the farther the distance, the more points a player will earn.
Not up for a teeing off in a bay? Don't worry, you will be right there in the middle of the action! Spectators will have plenty of opportunity to network with the golfers, cheer on your favorite team, compete in the Party Patio Games and Best Golf Attire Contest.
The funds from this tournament will help to support our associations' continuing efforts to provide quality continuing education and scholarships for those professionals currently in the meeting and hospitality industry and those who are pursuing a career in the field. We'd like to invite you to participate in our fundraising efforts by helping us by donating a raffle item, a swag bag item, or sponsor the event. Your contribution will be recognized by more than 100 golfers and spectators in attendance that include influential members of the hospitality and meetings industry.
For more information on MPI Arizona Sunbelt Chapter go to: mpi-az.org.
This is an event you won't want to miss ... we look forward to your participation!
On behalf of our Golf Tournament Committee and our Board of Directors, we thank you in advance for your support!
THANK YOU TO OUR SPONSORS!
Host Venue:
Topgolf Scottsdale
Photography:
Pixel Photography
Signage Sponsor:
Brede Exposition Services
Swag Bag Sponsor:
Williams & Associates
Bay Sponsors:
City of Prescott Tourism Office
Collaborative Event Management
DoubleTree by Hilton Phoenix North
National Electrical Contractors Association (NECA) - Arizona Chapter
Swag Bag Donors:
AFR Elite Circle
Best Western Hotels & Resorts
Brede Exposition Services
Bright Event Rentals
Collaborative Event Management
Double Tree Phoenix North
Event Rents
Joanne Winter
Mastro's City Hall Steakhouse
Scottsdale Hangar Parties
Sharp Incentives
Sonesta Suites Hotel
Timeline Meetings & Events
Visit Mesa
Visit Phoenix
Visit Tucson
ABOUT OUR HOST VENUE
Topgolf is the premier entertainment destination in Scottsdale. And by entertainment destination, we're talking about a place where you can come for birthday parties, bachelor or bachelorette parties, corporate events, date nights, or just a night out with friends, and everyone will have a great time.
No matter the occasion or who you share it with, we believe that every great time starts with play, is fueled by food and drinks, moved by music and all made possible through community.
There's no pressure to have a good golf swing or score a lot of points. It's all about everyone having fun.
Here at Topgolf, we've made socializing a sport through a blend of technology and entertainment - and that's just the game! If you journey through our venue on any given day, you'll find a place buzzing with energy. Every Topgolf features dozens of climate-controlled hitting bays for year-round comfort with HDTVs in every bay and throughout our sports bar & restaurant.
When it comes to our eats, we know that amazing food and beverage is at the heart of any great social gathering. We take it pretty seriously. That's why at our Topgolf Scottsdale restaurant, you will find an accomplished Executive Chef and experienced team, using high-quality ingredients to deliver a fresh twist on familiar favorites. The way we see it, we're not just a place to play, we're one of the best places to eat in the Scottsdale, AZ area.
If you're looking for things to do in Scottsdale, there are plenty of places to go to - but if you're looking for something to truly experience, look no further than Topgolf.
More information is at: https://topgolf.com/us/riverwalk/
The Arizona Chapter of the Hospitality Sales & Marketing Association International
presents
NOVEMBER EDUCATION PROGRAM
Thursday, November 7, 2019
Hosted by
The Lakeside Ballroom at The McCormick Scottsdale
7401 North Scottsdale Road, Scottsdale
To learn more about Jack Trivia, click here.
Jack Trivia presents
"HOSPITALITY GAME NIGHT"
3:30pm-4:00pm
Registration, Cocktail Reception (cash bar) and Committee Tradefair
4:00pm-5:00pm
Trivia Competition
5:00pm-6:00pm
Announcements, Cocktail Reception (cash bar), Hors d' Oeuvres and Raffle Drawings
This is the Ultimate Team-Bonding Activity!
Join us in this fun, energetic, educational and remarkable experience for everyone! Test your hospitality knowledge while competing with a team to win a fabulous prize.
Prizes will be awarded to 1st, 2nd and 3rd place teams, and Best Team Name.
COMMUNITY OUTREACH COLLECTIONS
In conjunction with our November meeting, we will be collecting towels and blankets for our 2019 Charity of the Year - the Arizona Pet Project.
In addition, we will also be collecting plastic bags for Kitchen on the Street to use for their "Bags of Hope" for hungry children.
ABOUT OUR VENUE
The McCormick Scottsdale is an idyllic retreat. Our resort setting on the shores of Camelback Lake, overlooking the Camelback Mountain guarantees splendid views. At our newly renovated lakeside hotel, convenient to Phoenix and Paradise Valley, Arizona, we live up to the warm southwestern hospitality. Enjoy the scenic, sunset shores of Camelback Lake by kayak, or tee off your adventure at the McCormick Ranch Golf Club, before relaxing in our outdoor pool accompanied by stunning mountain views. Our Scottsdale hotel suites range from a simple yet spacious Standard Room to a Deluxe Mountain or Lakeside Room with some 400 sq ft of space in a picturesque setting.
Explore downtown Scottsdale, just minutes away with world-class shopping, upscale dining and art galleries and museums such as the Scottsdale Museum of Contemporary Art or the Heard Museum – Housing one of the country's most comprehensive collections of Native American art and anthropology. Also nearby, discover the Sonoran Desert and the Desert Botanical Garden, with over 15,000 desert plants in a spectacular outdoor setting or Phoenix Zoo, home to some 1,300 animals from around the world. More information at: https://www.millenniumhotels.com/en/scottsdale/the-mccormick-scottsdale/?cid=gplaces-the-mccormick-scottsdale.
The Arizona Chapter of the Hospitality Sales & Marketing Association International
presents
The 51st Annual Awards Gala and Celebration
"Winter is Coming"
Friday, December 6, 2019
The Great Wolf Lodge
Great Wolf Ballroom
7333 North Pima Road, Scottsdale
Agenda
5:00-6:00pm ... President's VIP Reception for Past Presidents and Board Members (invitation only)
6:00-7:00pm ... Cocktail Reception
7:00-10:00pm ... Dinner, Board Installation, Chapter Awards of Excellence and Charity of the Year Recognition
Entertainment by Ray the DJ
You won't want to miss HSMAI's year-end event....
Come celebrate with the Mother of Dragons and her Army!
The evening will include our annual awards presentation and installation of our 2020 Board of Directors. In addition, we will be celebrating our members, our volunteers, our past presidents and our chapter shining stars.
ATTIRE
In keeping with the Game of Thrones theme, we are encouraging our guests to have fun and be creative!
If you are not a GoT fan – cocktail attire will do.
COST:
$70 Per Person
$45 Per Student Member
THANK YOU TO OUR SPONSORS:
All in the Present
Butterfly Events
Great Wolf Lodge
Mark Skalny Photography
Merestone
PacRim Marketing Group
Ray the DJ
Road to Success Marketing
Shepard Exposition Services
ABOUT OUR VENUE
Great Wolf LodgeBring your pack to the brand new Great Wolf Lodge Arizona in Scottsdale/Talking Stick! Our resort offers both an indoor water park and dryland fun for the whole family. Enjoy mini-golf, an arcade, MagiQuest interactive game, eight dining options, and more all under one roof. Your stay includes access to the water park, daily events, and so much more. More information is available at www.greatwolf.com/arizona
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