MPI/HSMAI/PCMA Education Program & Mixer
2025-01-23 15:00 - 18:30 (America/Phoenix)
“CITY-WIDE AND EVENT DESTINATION BEST PRACTICES”Presented by a Panel of DMO Experts
Thursday, January 23, 20253:00-6:30 p.m.Desert Diamond Arena9400 W. Maryland AvenueGlendale, Arizona 85305
Help us kick off the new year! Join your fellow MPI, HSMAI and PCMA members and guests for this can’t-miss program!
Three leading hospitality/meeting industry associations – Meeting Professionals International (MPI) Arizona Sunbelt Chapter, the Hospitality Sales & Marketing Association International (HSMAI) Arizona Chapter, and the Professional Convention Management Association (PCMA) Southwest and Pacific Chapter, are teaming up for this special program.
This educational session explores effective collaboration with Convention & Visitors Bureaus (CVBs) in major destinations such as San Diego, Tucson, Glendale and Flagstaff. The program offers valuable insights for both event planners and suppliers:

For Planners: Learn how and when to leverage CVBs for group and leisure sales.
For Suppliers: Get tips on how to get represented by CVBs.

Gain expert advice on sales, marketing, and member services, with opportunities to ask questions about navigating the CVB landscape. Hosted by Emcee Dave Rosenbaum, CHME, this event provides a platform for event professionals to connect, share ideas, and enhance their understanding of working with CVBs and unique venues.
Target Audience: Event professionals seeking to expand their networks and knowledge.
Come early for “Casual Conversations with Industry Leaders”, an engaging networking event featuring the Presidents of HSMAI, MPI, and PCMA … 3:00-4:00 p.m.
$65 for Members / $85 for Non-Members / $20 for Students
PARKING: Plenty of Self-Parking Available.
REGISTER NOW!

March Education Program & Mixer
2025-03-20 08:00 - 10:00
HSMAI Arizona Chapter presents…..
HSMAI MARCH EDUCATION PROGRAM & MIXER
“Coffee with the CEO”

Presented by Brian Hicks, President & CEO
Hospitality Sales & Marketing Association International
Thursday, March 20, 2025
8:00am to 10:00am
Hosted by

The Newly Renovated Embassy Suites Phoenix Biltmore
2630 E. Camelback Road, Phoenix, 85016
Join us for the HSMAI Arizona Chapter’s Coffee with the CEO event on March 20th, where Brian Hicks, President & CEO of HSMAI Global, Americas & Foundation, will present on Current Market Insights and the Future of HSMAI.
In addition to sharing valuable insights from his previous roles and why he is excited to lead HSMAI, Brian will also discuss his long-term plan and strategic initiatives for HSMAI. A key focus going forward will be on strengthening and supporting HSMAI Chapters, ensuring they have the resources and guidance needed to thrive. This is a fantastic opportunity to gain a deeper understanding of the current trends and performance metrics that are shaping the industry, as well as to learn about the future direction and goals of HSMAI.
AGENDA:
8:00-8:45am … Registration and Networking
8:45-9:00am … President’s Welcome & Announcements
9:00pm-9:45pm … Breakfast and Education Program
9:45-10:00am … Raffle Drawings and Conclusion

PARKING:
There is plenty of complimentary parking.
Register Now!
ABOUT OUR SPEAKER
In October 2024, HSMAI announced the appointment of Brian Hicks as their new President and CEO. Hicks, a distinguished hospitality leader with more than 30 years of international experience, steps into this role as only the fifth CEO in HSMAI’s nearly 100-year history, marking a new chapter in the organization’s legacy of leadership. His proven track record of driving growth, innovation, and leadership across major hotel brands and regions positions him well to continue building upon the foundation laid by the late Bob Gilbert, who served as President and CEO for 30 years.
Hicks’ appointment comes at a pivotal time for HSMAI as the organization continues to expand its global presence and deepen its impact on the hospitality industry’s commercial disciplines. With extensive experience spanning operations, commercial strategy, and revenue management, Hicks’ leadership will further strengthen HSMAI’s commitment to advancing the sales, marketing, and revenue management disciplines across the industry. He assumes leadership of the HSMAI Americas, Foundation and Global entities.
“Bob Gilbert’s legacy is reflected in the incredible talent we considered during this process, and we couldn’t be more pleased with the outcome. After an extensive search with many exceptional candidates, we are excited to welcome Brian Hicks as our new CEO,” said Andrew Rubinacci, Chief Advisory Officer at FLYR Hospitality, Chair, HSMAI Americas. “Brian’s global experience, having worked and lived in multiple regions, aligns perfectly with HSMAI’s continued international growth. His deep involvement with HSMAI, both on the board and advisory levels in the Americas and Europe, makes him uniquely qualified to guide us into the future.”
Hicks began his hospitality career after earning a degree in Hotel & Restaurant Management from the University of Wisconsin-Stout. He joined The Ritz Carlton Hotel Company in Atlanta, Georgia, and subsequently transitioned to IHG Hotels and Resorts, where he held multiple leadership roles across Europe, the Middle East, Asia, and the Americas. His innovative contributions, such as launching IHG’s “revenue management for hire” program and establishing the first in-market revenue center for managed hotels in New York City, have solidified his reputation as a forward-thinking strategist.
His leadership journey also includes a stint as Chief Operating Officer of TMI Hospitality, a Starwood Capital subsidiary, where he oversaw 185 hotels across 25 states. Following TMI’s acquisition by Aimbridge Hospitality, Hicks returned to IHG, where he most recently served as Senior Vice President of Commercial & Revenue Management for the Americas.
As a long-time supporter and active member of HSMAI, Hicks has served on various advisory boards, including the HSMAI Europe Revenue Management Advisory Board, the Americas Revenue Management Advisory Board, and the Americas Board of Directors.
“I’m honored to lead this remarkable association, which has played a pivotal role in shaping the careers of so many hospitality professionals,” said Brian Hicks. “As I step into this role, I’m both humbled and inspired by the strong foundation Bob Gilbert established. Together, we share a deep passion for this industry, and I look forward to continuing the mission of supporting our members and making a lasting impact on their careers.”
Register Now!

ABOUT OUR HOST VENUE:

Embassy Suites Phoenix-Biltmore is located in the prestigious Biltmore area, a major hub for business, shopping, dining, and nightlife. Our newly renovated hotel features 232 spacious suites and is conveniently adjacent to Biltmore Fashion Park, offering over 60 shops and 10 restaurants. We are just 15 minutes from downtown Phoenix, the Convention Center, Chase Field, Sky Harbor International Airport, Old Town Scottsdale, and Scottsdale Fashion Square.
Enjoy our famous complimentary cooked-to-order breakfast each morning and unwind at our complimentary Evening Reception daily—an excellent way to start and end your day.
With 10,000 square feet of versatile meeting and event space, we can accommodate all your event needs, from business conferences to social gatherings, with full catering capabilities.
Register Now!

HSMAI 14th Annual HospitaliTee Golf and Networking Event
2025-05-29
HSMAI 14th AnnualHospitaliTee Golf and Networking Event
Thursday, May 29, 2025 • 8:00 a.m. Shotgun Start
COURSE SPONSOR2400 E. Missouri Avenue • Phoenix 85016
18 holes of Spectacular Golf * Swag Bags for Golfers * Fun Activities at Sponsored Holes * Live Entertainment * Two Hospitality/Beer Tents * Great Raffle Prizes * Awards Luncheon and More!
REGISTER NOW!BE A SPONSOR!DONATE A RAFFLE/AUCTION ITEM!
JOIN US FOR A GREAT DAY OF GOLF!
Join us for the 14th year in a row as the Arizona Chapter of the Hospitality Sales & Marketing Association International (HSMAI) invites members of the Arizona meeting and hospitality industry to a day of great golf at the iconic Links Course at the recently renovated Arizona Biltmore Golf Club. This is a fantastic opportunity to network, enjoy the game, and soak in the beautiful surroundings.
Whether you’re an avid golfer or prefer a more relaxed experience, there’s a way to participate! If a round of golf isn’t on your agenda or you don’t have the time for a full game, feel free to register for the festivities and the awards luncheon following the tournament. If you register for lunch, you have the option to reserve time for the Virtual Golf Experience – a state-of-the-art TrackMan golf simulator. The Club is offering our guests a special rate of $25/hour. For more information, click here.
Funds raised from this event will directly support HSMAI Arizona’s ongoing initiatives, including providing exceptional continuing education and scholarships for current and aspiring professionals in the meeting and hospitality industry.
Additionally, we will be raising awareness and funds for our 2025 CHARITY OF THE YEAR – HARVEST COMPASSION CENTERS. For more information go HERE. https://harvestcompassioncenter.org/ In conjunction with our event, we will be having a charitable collection of needed items for HCC. The needed item for the month of May is rice, beans and lentils.
Don’t miss out on this signature event—your participation will make a meaningful impact while providing a fun-filled day of golf and camaraderie!
For more information on HSMAI Arizona Chapter, go to: hsmai-az.org
On behalf of our Golf Tournament Committee and our Board of Directors, we thank you in advance for your participation and support!!!
The Golf Outing includes:
Green feesCart FeesUnlimited Range BallsCurbside Bag ServiceFully Equipped Golf Carts with Cooler, and TeesPersonalized Scorecards, Cart Signs and Rules SheetProfessional Tournament ScoringTwo Full Beverage Carts on CourseFUN “stuff” and and interactive games provided by our sponsors at their holesBuffet LuncheonAwards for 1st, 2nd and 3rd place, plus skill holesSwag BagCash Bar at Lunch
AGENDA:
7:00-8:00 a.m. …. Registration, Practice & Charity Collection8:00 a.m. … Shotgun Start11:00 a.m. … Virtual Golf Experience/Trackman Golf Simulator12:00 p.m. … Luncheon, Awards and Raffles
HOTEL ACCOMMODATIONS:
The nearby Camby Hotel is offering a very special rate of $129 to stay overnight on 5/28.Make your reservations at this link.
THANK YOU TO OUR GENEROUS SPONSORS!
COURSE SPONSOR:
EAGLE SPONSORS:
BIRDIE SPONSORS:

HOLE-in-ONE SPONSOR:

HOLE SPONSOR:

HOSPITALITY TENT SPONSOR:

GOLF BALL LAUNCHER SPONSOR:

ENTERTAINMENT SPONSOR:

PHOTOGRAPHY SPONSOR:

SIGNAGE SPONSOR:

SWAG BAG SPONSOR:

ABOUT OUR CHARITY:

The Harvest Compassion Center, HSMAI’s 2025 Charity of the Year, was launched in 2011 to immediately serve the needs of children and their families through their ‘Food Banking Reimagined’ model. Their goals are simple: reduce food insecurity for children and families living in poverty, improve their overall quality of life in the home, and improve their school readiness and academic achievements. ‘Food Banking Reimagined’ merges mini grocery stores, high-end clothing boutiques, and kids’ play corners, all into one. One in five children in Maricopa County are going to bed hungry. HCC’s North Phoenix/Scottsdale, West Phoenix, and Maryvale locations are feeding over 19,000 families annually, including over 50,000 local children. Their centers are located in generationally poor neighborhoods, where median incomes are below state poverty levels, 98% receive SNAP benefits, and 99% receive free school meals. HCC embodies a commitment to providing clients with an exceptional shopping experience, emphasizing authentic connections, and cultivating genuine client relationships, while also being dedicated to sharing referral services, creating lasting, impactful change! More information is at https://harvestcompassioncenter.org/
ABOUT OUR HOST
Arizona Biltmore Golf Club is one of the Valley’s most iconic golf properties. For most of its nearly 100-year history, the club represented the pinnacle of Arizona resort and country club lifestyle. Through recent significant capital investments and visionary leadership, JDM Partners has restored Arizona Biltmore Golf Club to its proper place among the state’s premier golf facilities.
To accomplish this task, the restoration strategy completely reimagined the original Adobe Course with a fresh new design by PGA TOUR legend Tom Lehman, renaming it the Estates Course. The Links Course has been given new life thanks to the hard work of the club’s new agronomy and maintenance team. The owners have also built a vibrant new golf shop to better serve the members and guests of Arizona Biltmore Golf Club. With the opening of the spectacular new clubhouse, the club’s metamorphosis will take another step toward achieving its goals.
The Adobe Bar & Grille is also now open, with indoor/outdoor seating, multiple screens throughout, fire pit seating, water features and a family-friendly setting overlooking the golf course and views toward the ever-expanding Phoenix skyline, the mountains and beautiful Arizona sunsets. And you’ll want to enjoy the No. 37 Golf Lounge, a Virtual Golf Experience, with family, friends and business colleagues.
More information is at https://azbiltmoregc.com/

Visit Phoenix/HSMAI AZ Summer Member Mixer
2025-06-11 16:00 - 18:00
Wednesday, June 11, 2025
4:00-6:00pm
Walter Studios
747 W Roosevelt St., Phoenix 85007

You’re invited to our Summer Member Mixer in partnership with Visit Phoenix, hosted by Walter Studios.
Donate a door prize: We’re accepting a limited number of prizes.
Contact Megan Tully, (mtully@visitphoenix.com) Member Services and Event Coordinator
by Friday, May 30 to contribute.
REGISTER NOW

42nd ANNUAL AUCTION & FUNDRAISER
2025-07-25 17:00 - 21:30
The Arizona Chapter of the
Hospitality Sales & Marketing Association International
Presents their Award-Winning Event ….

42nd ANNUAL AUCTION & FUNDRAISER
Celebrating the “Year of the Snake”
Join Arizona’s Hospitality and Meeting Industry Professionals for
an Unforgettable Evening of Fun and Purpose!
The past four years have demonstrated the remarkable resilience and teamwork that form the foundation of Arizona’s vibrant hospitality industry. Our community thrives when we come together, and the enthusiasm for high-energy, interactive events like our auction has never been stronger.
This year, we are thrilled to invite you to the 42nd Annual Auction, Fundraiser, and Dinner, hosted at our award-winning venue, as we celebrate the “Year of the Snake.” This event promises an evening filled with excitement, camaraderie, and the spirit of giving.
Proceeds from this unforgettable evening will benefit the Arizona Chapter of HSMAI, supporting its mission to deliver quality continuing education and scholarships for professionals in the hospitality industry and aspiring future leaders. Additionally, we will be raising awareness and funds for our 2025 CHARITY OF THE YEAR – HARVEST COMPASSION CENTERS. For more information, CLICK HERE.
Don’t miss this opportunity to connect, celebrate, and contribute to a cause that shapes the future of our industry. Join us for a night to remember—so much fun for such a worthy cause!
WE ARE OFFICIALLY SOLD OUT FOR OUR 42ND ANNUAL EVENT!
If you would like to be placed on a wait list, please e-mail Joanne at admin@hsmai-az.org.
CLICK HERE TO DONATE A PRIZE ON-LINE
Interested in sponsoring this event? Click HERE for opportunities
DATE:
Friday, July 25, 2025
VENUE:
The Camby – Autograph Collection
2401 E. Camelback Road
Phoenix, Arizona
AGENDA:
5:00-6:30 p.m.
Savvy Foyer and Salon:
Registration, Cocktail Reception (no-host bar)
Passed Hors D Oeuvres, Photo Booth and Silent Auction
6:30-9:30 p.m.
Camby Ballroom:
Dinner, Quarter Auction, Charity Pledge Drive and Live Auction

2025 Dinner Menu
Assorted Rolls and Butter on tables
Little Gem Salad:
Sunflower seeds, teardrop peppers, southwest granola, cotija and green goddess dressing
Duet Plate:
Grilled New York Strip finished with Chimayo chili butter, paired with Achiote-rubbed Pork Tenderloin glazed in tomatillo. Served with Oaxaca cheese au gratin potatoes, grilled broccolini, and blistered pear tomatoes.
Vegan Option:
Roasted Spaghetti Squash Vegan Piquillo Roasted Red Pepper Purée, Tri-Color Romanesco Cauliflower, Tangerine oil infused Squash, Grilled Asparagus, and Cured Tomatoes
Dessert:
Key Lime Mango Coconut Creme Pie
Fresh blackberries and chocolate leaf

9:30 p.m.
Bees Knees:
After Party with Cash Bar, Late Night Bites and Karaoke/Music with Event Team, Inc.
ATTIRE:
Upscale Southwestern and/or Snake Themed
COST:
$95.00 Per Person until 7/03/25 … $105 after 7/03/25
$925.00 Corporate Table of Ten until 7/03/25 … $1000 after 7/03/25
The Resort is offering a special overnight rate of $99.00 per room.

This special rate is good for two nights before and after our event.

Please book your room HERE.

Last day to book is Friday, July 11, 2025.
The cancellation deadline is 3 days prior to arrival, otherwise one night’s room/tax will be charged.

PARKING:
Complimentary valet (gratuities appreciated) and self-parking is available
AUCTION SPONSORS:
TITLE SPONSOR

HOST VENUE SPONSOR

AUDIO-VISUAL and LIGHTING SPONSOR

SIGNAGE SPONSOR

STAGING SPONSOR

AFTER PARTY ENTERTAINMENT SPONSOR

PHOTO BOOTH SPONSOR

CENTERPIECE SPONSOR

TABLE GIFT SPONSORS

QUARTER COUNTING SPONSOR

GRAPHIC SERVICES/DECOR SPONSORS

VIDEOGRAPHY SPONSOR

LINEN SPONSOR

CORPORATE TABLE SPONSORS

AIT Promotions
Amadeus Hospitality
Aventura Catering
BWH Hotels
Convention Solutions & Innovation (CSI)
Delta Hotels by Marriott Phoenix-Mesa
Caesars Entertainment
Experience Glendale
Hello Arizona! Destination Management
Mesa Convention Center & Amphitheatre and The Post
Padish Law Group
PRA Events Inc.
Renaissance Glendale Hotel & Convention Center
Stellar Adventures/Hot Air Expeditions
Tempe Tourism
The Camby – Autograph Collection
The Driver Provider
The Event Team
the next great event, LLC
Twilight Productions
Warehouse 215

CLICK HERE FOR A PRINTABLE INVITATION
CLICK HERE FOR AN PRINTABLE AUCTION DONOR FORM
CLICK HERE FOR A PRINTABLE DONOR LETTER

Watch Video

ABOUT HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is an individual membership organization with more than 7,000 members worldwide. HSMAI is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Adrian Awards and the Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. More information is at www.hsmai.org.
The Arizona Chapter, the fifth largest chapter in the U.S., celebrated its 50th Anniversary in 2018. The chapter was honored in 2019 as the Chapter of the Year and is the recipient of the most “Chapter Awards of Excellence” in the history of HSMAI. Most recently, the chapter was recognized with three HSMAI Frank Berkman Chapter Awards of Excellence and an AzSAE Award of Excellence in Association Management. Membership is 120+ members strong, and is comprised of General Managers, Directors of Sales, Sales Managers, Revenue Managers, and Student Members. The chapter offers members a variety of education programs, community volunteer opportunities, leadership and professional development opportunities and a variety of networking and special events.
ABOUT OUR HOST VENUE

Celebrate refined revelry at our boutique hotel in Phoenix.
A reimagined look for a Phoenix icon, the newly-renovated Camby is the embodiment of a warm welcome—a blend of creativity, luxury, and authentic desert style. Situated near Biltmore Fashion Park and minutes from Scottsdale and downtown Phoenix, experience the vibrant culture and local artistry of Arizona when you stay at The Camby, where every moment is a celebration of refined revelry. Refreshed interior design gives The Camby’s classical bones new life with natural glimpses of flora & fauna and modern muted hues resulting in a dynamic contemporary space that evokes emotion, relaxation, and curiosity. With upbeat, convivial energy, The Camby offers bold Southwestern flavors, agave-based spirits, and friendly, knowledgeable staff. Whether you’re seeking the perfect cup of coffee or nightcap to end the day, you’ll find it here. Experience our signature, enigmatic buzz that is spirited and sophisticated, inspired by the Arizona desert. More information at: https://www.thecamby.com/

ABOUT OUR CHARITY

Mitchell Swaback Charities, Inc. (AZ) is a 20-year-old, volunteer-based 501(c)(3) nonprofit that fully funds and operates Harvest Compassion Centers (HCC). It all began with one family who wanted to impact strangers in memory of the tragic loss of a son and brother, Mitch Swaback. During the post-recession days of 2009, MSC leaders saw an opportunity to serve our local kids with basic life necessities that would improve their overall health, well-being, and future.
HCC was launched in 2011 to immediately serve the needs of children and their families through our ‘Food Banking Reimagined’ model. Our goals are simple: reduce food insecurity for children and families living in poverty, improve their overall quality of life in the home, and improve their school readiness and academic achievements. ‘Food Banking Reimagined’ merges mini grocery stores, high-end clothing boutiques, and kids’ play corners, all into one. One in five children in Maricopa County are going to bed hungry. HCC’s North Phoenix/Scottsdale, West Phoenix, and Maryvale locations are feeding over 19,000 families annually, including over 50,000 local children. Our centers are located in generationally poor neighborhoods, where median incomes are below state poverty levels, 98% receive SNAP benefits, and 99% receive free school meals. HCC embodies a commitment to providing clients with an exceptional shopping experience, emphasizing authentic connections, and cultivating genuine client relationships, while also being dedicated to sharing referral services, creating lasting, impactful change!
HCC’s ‘Food Banking Re-imagined’ program is our flagship initiative, operating at three locations: North Phoenix/Scottsdale, West Phoenix, and Maryvale. Our centers focus on serving the working poor, underinsured, underemployed, and minority populations—individuals and families facing significant economic challenges. These include those working multiple jobs, combined households living under one roof, and multi-generational families struggling to make ends meet. In Maricopa County, 64% of families live below the poverty line, with one in five children going to bed hungry.
As the economic fallout from the pandemic continues, young children remain among the most vulnerable. HCC aims to combat local food insecurity rates, addressing the critical needs of disadvantaged families and helping close achievement gaps that disproportionately affect these communities. Our ‘Food Banking Re-imagined’ model is designed to create a welcoming and inclusive environment for underemployed and underrepresented families of diverse backgrounds. With no income or geographical restrictions, we provide free access to healthy food, essential hygiene products, proper clothing, and baby necessities to all who come through our doors.
This program operates entirely free for clients and does not receive government food products or funding. Families may visit once every 30 days and receive additional support, including community referrals, prayer, encouragement, and hope. Our commitment goes beyond meeting immediate needs; we walk alongside our clients, instilling independence, confidence, and a drive toward self-sustainability. Witnessing their journey toward success is a privilege and a testament to the transformative impact of our work.
A typical client at HCC is a low-income family with an average household size of six. Often, one adult works multiple jobs while another provides full-time care for young children or elderly relatives. For instance, Maria and Jorge, a Phoenix couple, live in a cramped two-bedroom apartment with their four children and Maria’s elderly parents. Jorge works two jobs, and Maria manages the home and cares for the family. Financial hardships force them to prioritize bills over essentials like food and clothing. HCC is honored to support families like Maria and Jorge, providing them with monthly groceries, hygiene products, and seasonal clothing.
In 2024, HCC’s impact was the following: Fed and clothed 19,028 families with 600,000 pounds of food, hygiene and baby product, distributed 118,106 pieces of laundered clothing, over 10,000 Christmas toys were distributed to 3,007 kids during the month of December, 124,600 diapers and baby wipes were distributed by 1,966 volunteers who donated 17,496 hours of service.

THE CONCEPT OF THE AUCTION
The original Chinese Auction was conceived in 1982 by the Arizona Chapter of the Hospitality Sales & Marketing Association International. This event has gained national recognition and has been adopted by numerous HSMAI and MPI chapters through the U.S. as their major fundraiser.
The auction was originally given the Chinese theme due to the location of the event – the former China Doll Restaurant in Phoenix. Over the years, the auction has grown and has moved its location to larger venues. The Chinese theme has remained.
The idea of the auction is to provide each guest with a list of prizes (such as dinners, golf outings, gift baskets, services, and hotel/resort stays) and a numbered stick. Each table is supplied with a bucket that is placed in the middle. Starting with the number one item, the auctioneer describes that item and asks the guests who are interested in bidding on this item to toss a quarter or quarters in the bucket. The guest then holds their stick in the air. The auctioneer calls out the numbers that are held up. A gonger (who cannot see or hear what is going on) is responsible for hitting the gong after a few seconds. The last number called out when the gong rings has won that prize and goes to the stage to claim it. This sequence of events goes on throughout the evening until all prizes are gone. Over the years, a silent and live auction have also been added to the event.
This event has won numerous awards including “Stars of the Industry” Awards from the Arizona Lodging & Tourism Association, “Awards of Excellence in Association Management” from the Arizona Society of Association Executives and several HSMAI International Awards.
In 2022, the name of our event was changed to be more diverse and inclusive, but the year of the Chinese Zodiac and the Asian theme remain.
Come ready to have a great time.
This is the perfect event to also bring
family members, friends, and co-workers.
WE ARE OFFICIALLY SOLD OUT FOR OUR 42ND ANNUAL EVENT!
If you would like to be placed on a wait list, please e-mail Joanne at admin@hsmai-az.org.
CLICK HERE TO DONATE A PRIZE ON-LINE
CLICK HERE FOR A PRINTABLE INVITATION
CLICK HERE FOR AN PRINTABLE AUCTION DONOR FORM
CLICK HERE FOR A PRINTABLE DONOR LETTER

September Luncheon Program and Mixer
2025-09-18 11:00 - 13:30 | Sheraton Downtown Phoenix, 340 N 3rd St, Phoenix, AZ, 85004, United States
HSMAI Arizona Chapter presents…..
A Special Education Program and Mixer for Meeting/Hospitality Industry Professionals and Students
Sponsored by

“Beyond Tomorrow – Thriving in the Workplace in the Future”

Presented by Summer Jelinek
Leadership Speaker, Trainer, Author and Coach
Thursday, September 18, 2025
11:00am to 1:30pm

Hosted by

REGISTER NOW!

Sheraton Downtown Phoenix
340 North 3rd Street, Phoenix, 85004
What do the internet, AI and the lightbulb have in common? Each has revolutionized the workforce. Sometimes it can feel like the workplace is completely unrecognizable from when the Leaders of today entered the workforce. Technology is rolling out faster than we can keep up with it, employee expectations are escalating, and company standards are soaring. How are some leaders thriving while others are barely surviving? Is it magic?
Drawing from decades of diverse experience with renowned organizations like Walt Disney World, the Disney Institute, H-E-B, Central Market, and even a dude ranch, Summer will provide invaluable insights into the transformative power of adaptive leadership. Gain a fresh perspective on outdated workplace norms and unearth strategies to lead with confidence and innovation. Don’t miss this opportunity to embark on a journey Beyond Tomorrow and redefine success in the ever-shifting landscape of the modern workplace.
By the end of this engaging and informative session, you will:

Examine the modern interpretation of work and its profound implications for effective teamwork and interpersonal interactions
Explore the dynamics of the three distinct work environments and arm yourself with actionable leadership techniques to thrive in each setting
Use effective strategies and resources to build resilience and stay energized through the change

AGENDA:
11:00am to 1:30pm
Registration, Networking, Charity Collection, Luncheon Program and Raffle Drawings
PARKING:
Complimentary Self-Parking Available / Discounted Valet Parking at the Sheraton is $15

CHARITY COLLECTION
In Conjunction with our event, we will be collecting needed items for our 2025 Charity of the Year – Harvest Compassion Center. The item of the month for September is applesauce.
Harvest Compassion Center was launched in 2011 to immediately serve the needs of children and their families through our ‘Food Banking Reimagined’ model. Our goals are simple: reduce food insecurity for children and families living in poverty, improve their overall quality of life in the home, and improve their school readiness and academic achievements
HCC embodies a commitment to providing clients with an exceptional shopping experience, emphasizing authentic connections, and cultivating genuine client relationships, while also being dedicated to sharing referral services, creating lasting, impactful change! For more information: https://harvestcompassioncenter.org/

THANK YOU TO OUR SPONSORS:

ABOUT OUR KEYNOTE SPONSOR

Visit Phoenix is a non-profit organization that promotes the Greater Phoenix community to a global audience of travelers and books conventions into the Phoenix Convention Center and area hotels and resorts. Visit Phoenix cultivates and maintains relationships with convention and meeting planners, journalists and influencers, travel agents and tour operators.

We produce marketing and brand campaigns promoting leisure travel and meetings, coordinate site visits, conduct media tours and maintain the official tourism website for Greater Phoenix. In partnership with our nearly 900 member businesses, Visit Phoenix brings business to Greater Phoenix that would not otherwise come—from leisure visitors to group meetings to popular sports events. Through this, Greater Phoenix can compete in today’s globalized, networked world for its share of the world’s consumers, businesses, investment, capital, respect, and attention. More information at: visitphoenix.com.

ABOUT SUMMER JELINEK
Summer helps businesses and organizations control their chaos through providing inspiring keynotes, customized training and leadership coaching.
With over 20 years leadership experience with companies such as Walt Disney World, the Disney Institute, H-E-B/Central Market and even a dude ranch, Summer has helped Leaders at multiple Fortune 500 companies discover their unique Magic and translate that magic into specific and measurable results.
Summer found her love of training and leadership while with Disney through the Disney Institute. Since her first time seeing the light bulb go off for her audience, she has been honing her craft to continue spreading the pixie dust and lighting the bulbs.
What Else?
Summer completed her MBA with a Leadership Certification at the HR.Com #1 ranked master’s program from the Crummer Graduate School of Business at Rollins College in Winter Park, Florida.
Summer is certified in the True Colors Personality Assessment, Lego Serious Play, Workplace Big 5, FIRO-B, Change Style Indicator, Influence Style Indicator, CoreClarity and more.
In her spare time, Summer is studying for her Ph.D., loves going to the movies by herself, geeking out over Disney and coming up with silly ways to make her 8 year old daughter giggle.
REGISTER NOW!

ABOUT OUR HOST VENUE:

Experience something extraordinary at Sheraton Phoenix Downtown, where reimagined spaces and thoughtful amenities come together to provide an elevated stay in the heart of Phoenix. Whether you’re here to work, gather, or relax, our Phoenix hotel offers the perfect blend of comfort and style. Enjoy beautifully designed guestrooms and suites, inviting communal areas, exceptional on-site dining, a sun-kissed terrace pool, and a state-of-the-art fitness center. With over 110,000 square feet of versatile event space, personalized meeting services, and unparalleled event expertise, our business hotel in Phoenix is the ideal destination for gatherings of any size. Conveniently located near all of downtown Phoenix’s top attractions, Sheraton Phoenix Downtown is Arizona’s largest hotel, ready to make your stay unforgettable. We can’t wait to welcome you and ensure that you feel right at home. More information is at: https://www.marriott.com/en-us/hotels/phxgp-sheraton-phoenix-downtown/overview/

Cocktails, Conversations & Connections
2025-10-09 16:00 - 18:00
HSMAI Arizona Chapter presents
“Cocktails, Conversations & Connections”
HSMAI Summer Wind-Down With Mini Golf & Mingling at Popstroke
Thursday, October 9, 2025 • 4:00-6:00pm
Hosted by our Gold Sponsor
Popstroke Scottsdale
9245 E Hummingbird Lane
Scottsdale, AZ

REGISTER NOW!

Come celebrate the end of a sizzling summer with HSMAI at our elevated mini-golf adventure and mixer at Popstroke.
Popstroke isn’t just another mini-golf spot. It’s a lively social experience, shaped by the vision of Tiger Woods and the craftsmanship of TaylorMade. With creative course designs, stunning landscapes, lively music, and a vibrant social atmosphere, Popstroke sets the scene for an unforgettable mix and mingling experience.
Your registration grants you access to:

Complimentary nibbles. Cash bar is available.
A round of mini-golf, and the chance to connect with fellow members and guests
Early sign-ups are encouraged as space is limited. Don’t miss your chance to be part of this exclusive event.

Secure your spot now, and let’s mark the close of summer together—one putt at a time.
THANK YOU TO OUR SPONSORS:

ABOUT POPSTROKE
PopStroke is the go-to spot for family-friendly mini golf, delicious dining, and unforgettable events. Embark on a mini-golf adventure at our oasis-like destination, featuring two meticulously designed 18-hole putting courses. Each course mirrors the challenge and excitement of a traditional golf setup, complete with synthetic fairways, tricky bunkers, and unpredictable rough patches—all played with just a putter in hand!
Pop a seat at our lively sports bar scene, where you can catch the latest games while enjoying a diverse selection of craft beers, premium spirits, and expertly crafted cocktails. Order directly on our mobile app to get your drink delivered right to you on the course, ensuring you never miss a moment of the fun!
Enhance your visit with a flavorful culinary experience at our full-service restaurant. Indulge in an array of fan-favorite dishes, all crafted in-house from scratch. Our menu caters to every palate, featuring shareable appetizers, burgers, wraps, fresh salads, tacos, and an ice cream parlor with custom milkshakes for a sweet finish.
More information at: https://popstroke.com/venues/scottsdale/

HSMAI NOVEMBER PROGRAM AND MIXER
2025-11-20 16:00 - 18:30 | Tempe Mission Palms, 60 E 5th St., Tempe, AZ, 85281, United States
“SOCIAL MEDIA FOR DUMMIES: An Interactive Workshop with HSMAI Arizona”
Unlock the Secrets to Social Media Success—From Novice to Pro!
Thursday, November 20, 2025
4:00-6:30pm
Hosted by

Tempe Mission Palms, A Destination by Hyatt Hotel
60 East Fifth Street, Tempe
REGISTER NOW!

Event Overview
Join HSMAI Arizona for an engaging and interactive session that demystifies the fast-paced world of social media. Our Social Media for Dummies workshop is thoughtfully designed to guide you through each step of the social media process, making it approachable and fun for everyone—no prior experience required!
What You’ll Learn

How to snap the perfect photo—even if you’re only using a smartphone
Editing basics to make your images stand out
Posting strategies for maximum engagement
Tagging essentials: when, how, and why
The ins and outs of hashtags: when to use them and when to skip them

Expert Panel & Real-World Insights

Our panel of seasoned industry experts will share their best practices, real-world examples, and insider tips. Learn what works (and what to avoid) directly from those who have built successful online presences. Participate in Q&A sessions and live demonstrations to see social media strategies in action.

Who Should Attend?

Social media beginners ready to take their first steps
Marketing professionals looking to sharpen their digital strategy
Small business owners and entrepreneurs eager to boost their online presence
Anyone curious about the power of social media!

Why Attend?

Gain confidence in using social media platforms effectively
Walk away with actionable tips and a step-by-step strategy
Network with fellow attendees and industry leaders
Leave ready to post like a pro!

Whether you’re just starting out or looking to enhance your strategy, this workshop will leave you inspired, empowered, and ready to shine online. Don’t miss out—join us and transform your social media skills!

AGENDA:

4:00pm-4:30pm … Registration, Cocktails (no-host bar), Networking & Raffle Sales
4:30pm-4:45pm … President’s Welcome & Announcements
4:45pm-5:45pm … Education Program
5:45pm-6:15pm … Networking with Appetizers and Cocktails (no-host bar)
6:15-6:30pm … Raffle Drawings and, Conclusion

PARKING:
Complimentary Valet and Self-Parking at the Hotel

REGISTER NOW!

CONFIRMED PANELISTS:
(as of 11/12/25)
Ideas Collide:
When Ideas Collide, and Brand Matters. Collaborative, connected + customized marketing solutions from local to global brands.
Tempe Tourism:
Non-profit organization dedicated to showcasing everything that makes Tempe a top travel destination for both leisure and business. Their goal is simple: to highlight what makes their city so special. From insider tips on local hotels and restaurants to can’t-miss entertainment and attractions, they help you get the most (and the best!) out of their city.

ABOUT OUR HOST VENUE:
Experience warm desert sunshine, rooftop poolside relaxation and thoughtful service at Tempe Mission Palms. Located in the heart of downtown Tempe—just steps from Mill Avenue and close to Tempe Town Lake and Arizona State University—our hotel is your gateway to top shopping, dining and scenic trails with sweeping views of the Valley of the Sun. Whether you’re here for business or leisure, enjoy the perfect blend of comfort, convenience and Southwestern charm. More information is at: https://www.hyatt.com/destination-by-hyatt/en-US/phxdt-tempe-mission-palms

Join Us for Holiday Caroling
2025-12-08 13:00 - 17:00
Monday, December 8, 2025
Scottsdale Senior Living Homes
1:00-5:00pm
We hope that you can join in and lend us your voices! Fun holiday attire encouraged.
We will be gathering at the Embassy Suites by Hilton Phoenix Scottsdale.
Location:
4415 E Paradise Village Parkway South
Phoenix, AZ 85032
Agenda:
1:00 p.m. … Volunteers to meet at the Embassy Suites for wine, appetizers and time to sing a couple of songs for practice.
1:45 p.m. … Load bus provided by Driver Provider (27 passenger mini-bus)
2:00 – 2:30 p.m. … Caroling at Sunshine Village Memory Care Home
2:45 – 3:15 p.m. … Caroling at Brookdale off Greenway
3:30 – 4:00 p.m. … Caroling at Brookdale off Tatum
4:30 – 4:45 p.m. … Return to Embassy Suites
5:00pm … For anyone who would like to have dinner, Stephanie Wilson is working on either Blanco or Mexicano to reserve space for our group.
Mini-bus will depart at 1:45pm and return no later than 4:45pm.
PLEASE RSVP YOUR ATTENDANCE HERE.
Special thanks to our sponsors:

Host Venue & Appetizers

Treats for Our Seniors

Transportation

Annual Awards Gala
2026-01-15 18:00 - 22:00 | Hilton Garden Inn Phoenix Tempe University Research Park, 7290 South Price Rd, Tempe, AZ, 85283, United States
HSMAI Arizona Chapter
Presents
The 57th Annual Awards Gala and Celebration
“Palm Trees & Pineapples Gala: A Night in Paradise”

Thursday, January 15, 2026
Hilton Garden Inn Phoenix Tempe University Research Park
7290 South Price Rd, Tempe, AZ 85283

REGISTER NOW!

AGENDA:
6:00-7:00pm … Registration & Cocktail Reception – HGI Ballroom Foyer
7:00-9:30pm … Dinner, Board Installation, Chapter Awards of Excellence – HGI Ballroom
You won’t want to miss HSMAI’s annual celebration…
Step into an elevated tropical escape where palm trees sway, pineapples sparkle, and island elegance sets the tone.
Join us for a night in paradise at the 2025 HSMAI Arizona Chapter Awards of Excellence – Palm Trees and Pineapples Gala,
designed to transport you to a chic, moon-kissed paradise—no passport required.
Expect an evening filled with vibrant energy where lush greenery, warm island glamour, and the easy luxury of a tropical setting is woven into every detail.

Attire: Elevated, Flowy, White/Natural Island Hues
Embrace natural fibers, effortless silhouettes, and refined island flair.
Dress like you’re strolling into an exclusive beachfront soirée—light, luxe, and perfectly polished.
Come ready to celebrate, connect, and savor the magic of the tropics…
all under one dazzling, paradise-inspired night.

ACCOMMODATIONS:
The Hotel is offering guests a special rate of $99/night. Please 480-897-5100 to make your reservations.
COST:
$85 Per Person
$65 Per Student Member
PARKING:
Plenty of complimentary self-parking available.
RAFFLE PRIZES
We will have some great raffle prizes – tickets will be sold on site. If you would like to donate a prize, go HERE

Awards to be Presented:
Hospitality Sales Professional of the Year
Hospitality Marketing Professional of the Year
General Manager of the Year
Outstanding Industry Partner of the Year
Rising Star
Revenue Management Professional of the Year
Member of the Year
Hotel/Resort of the Year
Hospitality Student of the Year
Beyond the Call of Duty Award
Lifetime Achievement Award
President’s Achievement Award
THANK YOU TO OUR GENEROUS SPONSORS!

ABOUT OUR VENUE
Located off Route 101, the Hilton Garden Inn Phoenix Tempe University Research Park is within four miles of Discovery Business Campus, Kiwanis Park, and Chandler Fashion Center, with a free, five-mile radius shuttle for nearby transportation. Arizona State University is a 10-minute drive, and Mill Avenue District is nine miles away. Enjoy our all-day dining, pool, hot tub, and evening room service. Our on-site restaurant offers a variety of culinary delights for every meal. Breakfast and dinner are served daily in a casual environment.
REGISTER NOW!

HSMAI Adrian Awards
2026-02-18 13:00 - 19:00
Adrian Awards Celebration
New York Marriott Marquis
New York City, New York
3:00 – 5:30 – Registration
3:30 – 4:30 – Top 25 Reception (Invitation Only)
4:30 – 5:30 – Red Carpet Arrivals
5:30 – 7:00 – Awards Ceremony
7:00 – 9:00 – Dinner Reception

March Education Program and Mixer
2026-03-05 16:00 - 18:30
Grand Canyon University, Phoenix
4:00 – 6:30pm
More details as they become available

Mike Leven Leadership Conference
2026-03-17 - 2026-03-18
The HSMAI Mike Leven Leadership Conference is an exclusive, invitation only event for chapter leaders in the Americas Region hosted by HSMAI and supported by the Michael and Andrea Leven Foundation to say a very sincere thank you.

Sheraton Gateway Los Angeles Hotel | Los Angeles, CA

Community Outreach Event: Harvest Compassion Centers Grand Opening in Tolleson
2026-03-18 08:30 - 09:30
Community Outreach Event:
Harvest Compassion Centers Grand Opening in Tolleson
Grand Opening of Tolleson

HSMAI APRIL PROGRAM AND MIXER
2026-04-02 16:00 - 18:30
“The Sales Mindset: Manifesting Your Next Big Win”

Presented by a Panel of Experts:
Yvette Koebke, Director of Marketing for Hotel Nikko San Francisco
Donnelly Nariss Maysey, Divisional Vice President of Sales – Full Service at Aimbridge Hospitality
Ryan Pivonka, National Sales Manager at Experience Scottsdale
Christi Windle, Director of Sales at the Hilton Phoenix Resort at the Peak.
Moderated by:
Ryan Thomas, Director of Sales & Marketing at The Camby Hotel, Autograph Collection
Thursday, April 2, 2026
4:00-6:30pm
Hosted by
Hilton Phoenix Resort at the Peak
7677 N 16th St, Phoenix, AZ 85020

Success in hospitality sales rarely happens by accident — it begins with vision, mindset, and intentional action. Join a panel of Directors of Sales & Marketing as they share how they set ambitious goals, overcome challenges, and turn big ideas into booked business. The conversation will also explore how mindset plays a role in advancing your career, identifying new opportunities, and positioning yourself for the next step in hospitality leadership. During this interactive session, attendees will contribute to a collaborative vision board, reflecting on both their sales goals and career aspirations while gaining practical strategies to manifest their next big win.
Attendees will leave with:

A renewed sales mindset for achieving breakthrough results
Practical strategies to turn vision into revenue
Insight on advancing your career in hospitality sales
Inspiration and accountability for defining their next big win

AGENDA:
4:00pm-4:30pm … Registration, Cocktails (no-host bar), Networking & Raffle Sales
4:30pm-4:45pm … President’s Welcome & Announcements
4:45pm-5:45pm … Education Program
5:45pm-6:15pm … Networking with Appetizers and Cocktails (no-host bar)
6:15-6:30pm … Raffle Drawings and, Conclusion
PARKING:
Complimentary Self-Parking
ABOUT OUR PANELISTS
Moderator
Ryan Thomas is a high energy Director of Sales & Marketing at The Camby Hotel, Autograph Collection, where he leads revenue strategy, sales performance, and brand positioning for one of Phoenix’s premier lifestyle hotels. With nearly 30 years of hospitality experience, he has built a reputation for driving top-line growth through strategic sales leadership, innovative marketing, and strong client relationships. Having held senior roles across Marriott-branded and independent lifestyle properties, Ryan is known for developing high-performing teams and executing creative, results-driven go-to-market strategies. His leadership blends commercial focus with a collaborative, relationship-first approach that consistently elevates hotel performance and guest engagement.
Panelists
Christi Windle is a seasoned hospitality sales leader and currently serves as Director of Sales at the Hilton Phoenix Resort at the Peak. With more than three decades of experience in the hospitality industry, she brings deep expertise in strategic sales, revenue growth, and team leadership. Christie has held senior sales and leadership roles across premier resort, and destination properties, including positions with Vail Resorts, Hilton properties in New Mexico, and luxury destinations such as L’Auberge de Sedona. Her background spans group sales, resort marketing, and property leadership, including General Manager experience and leadership in casino hotels. Known for her results-driven approach and strong industry relationships, Windle excels at developing high-performing sales strategies and driving group and leisure business to complex resort environments.
Donnelly Nariss Maysey is an accomplished hospitality executive currently serving as Divisional Vice President of Sales – Full Service at Aimbridge Hospitality, where she drives revenue strategy and sales performance across a diverse portfolio of full-service hotels within one of the world’s largest hotel management companies. With deep expertise in hotel sales, market positioning, and team leadership, she is known for building strong client relationships, driving innovative sales initiatives, and elevating brand presence in highly competitive markets. Her leadership style blends strategic vision with hands-on execution, making her a key force in delivering sustained growth and results.
Yvette Koebke is a dynamic and inspirational hospitality marketing leader and industry advocate, currently serving as Director of Marketing for Hotel Nikko San Francisco and President of the HSMAI Arizona Chapter. With a 40-year career rooted in hotel sales, guest service training and brand strategy, Yvette is known for her high energy style in driving sales and fostering strong industry partnerships. Her experience spans multiple brands in both property and corporate leadership roles. A recognized leader within HSMAI, Koebke has been honored for her creativity and community impact, including philanthropic efforts supporting hospitality professionals and charitable causes, as well as achieving numerous sales awards throughout her career.
Ryan Pivonka is a National Sales Manager at Experience Scottsdale, specializing in driving meetings and group business to Scottsdale through strategic partnerships and destination marketing. Rya brings extensive hospitality and destination marketing experience, including prior roles with Visit Phoenix and sales leadership positions at major resort properties such as the Renaissance Phoenix Downtown Hotel and Pointe Hilton Tapatio Cliffs Resort, as well as operational experience with Scottsdale Plaza Resort. A graduate of Northern Arizona University, Ryan has built his career around growing meetings and tourism business for the Phoenix-Scottsdale market.
ABOUT OUR HOST VENUE:

Relaxing resort near mountains

Nestled in the scenic Phoenix Mountain Preserve, the NEWLY RENOVATED AND REIMAGINED all-suite resort offers the perfect balance of productivity and relaxation.
The resort features 55,000+ square feet of flexible indoor and outdoor meeting space, exceptional dining, and a wide variety of recreational options. Experience the 130-foot waterslide or the half-mile lazy river, River Ranch. This is the ultimate desert oasis for all ages.

REGISTER NOW!

HSMAI AZ's 15th Annual Hospitali"Tee" Golf and Networking Event
2026-05-29 08:00 - 15:00
Hospitality Sales & Marketing Association International – Arizona Chapter
Presents

HSMAI AZ’s 15th Annual
Hospitali”Tee” Golf and Networking Event
Friday, May 29, 2026 • 8:00 a.m. Shotgun Start
COURSE SPONSOR

451 N. Old Litchfield Road • Litchfield Park, 85340
18 holes of Spectacular Golf * Swag Bags for Golfers * Great Raffle Prizes * Awards Luncheon and More!

REGISTER NOW!
BE A SPONSOR or Purchase a LUNCHEON VENDOR TABLE!
DONATE A RAFFLE/SWAG BAG ITEM!
TO LEARN ABOUT ADDITIONAL RAFFLE PRIZES AND SPONSORSHIPS OFFERED BY HSMAI AND OUR SPONSOR, INFLUENCE THE CAUSE, GO HERE.
Experience the Premier HSMAI Arizona Golf Classic

Join industry leaders for the 15th Annual Arizona Chapter HSMAI Golf Classic at the renowned Wigwam Resort’s Blue Course — a Robert Trent Jones design blending challenge and elegance. Enjoy premier networking, exceptional golf, and a vibrant awards luncheon in a stunning setting.
Whether you’re a dedicated golfer or prefer to relax and connect, your participation supports HSMAI Arizona’s commitment to professional development, scholarships, and our 2026 Charity of the Year, Harvest Compassion Centers.
Gather your dream team — customers, colleagues, and friends — who are ready to trade their laptops for golf clubs and their inboxes for birdies. Treat them to a day of sunshine, laughter, and friendly competition on this gorgeous course. Whether you’re chasing a hole-in-one or just soaking up the good vibes, this is your chance to turn a simple day off into an epic experience of camaraderie, fun, and unforgettable moments.
Make a difference. Enjoy the day. Register now to secure your place at this signature event.
Not a golfer? There’s plenty for you to enjoy! Try something new at our golf clinic led by a Wigwam pro, indulge in a luxurious spa treatment, explore our vibrant vendor showcase, or simply relax in the hospitality tent with a refreshing beverage and live entertainment. No matter your interests, you’ll find something to make your day memorable.
On behalf of our Golf Tournament Committee and our Board of Directors, we thank you in advance for your participation and support!

The Golf Outing includes:
Green fees
Cart Fees
Unlimited Range Balls
Curbside Bag Service
Fully Equipped Golf Carts with Cooler, and Tees
Personalized Scorecards, Cart Signs and Rules Sheet
Professional Tournament Scoring
Two Full Beverage Carts on Course
Hospitality Beer tent on course with entertainment
FUN “stuff” and games provided by our sponsors at their holes
Backyard BBQ Buffet Luncheon
Awards for 1st, 2nd and 3rd place, plus skill holes
Swag Bag
Cash Bar at Lunch
AGENDA:
7:00-8:00 a.m. …. Registration, Practice and Charity Collection
8:00 a.m. … Shotgun Start
10:30 a.m. … Golf Clinic
11:00 a.m. Vendor Tables and Hospitality Tent with Music open for Luncheon Only Guests
12:00 p.m. … Luncheon, Awards and Raffles

For our luncheon guests, come early and take advantage of the fabulous services offered by LeMonds Aveda Salon & Spa at The Wigwam. They are offering a 10% discount to our guests. Please book HERE and be sure to mention that you are with the HSMAI Golf Tournament. Not included are Hair, Nails or Retail Products.
HOTEL ACCOMMODATIONS:
The Wigwam is offering a very special rate of $159/night for a Garden Room or Terrace Suite or an Oasis Suite for $189 for the nights of 5/28 and 5/29. Please go HERE to make your reservations. A reduced resort charge of $3.00 (from $42) will be applied to all rooms per day.
CHARITY COLLECTION:
In conjunction with our event, will be having a charitable collection of much needed items for our 2026 “Charity of the Year” — Harvest Compassion Centers.
For May, their item donation of the month is spaghetti sauce and noodles. You can also go to their wish list an donate directly at: https://www.amazon.com/hz/wishlist/ls/24Y6439RLY2UZ. More information on HCCis here: https://harvestcompassioncenter.org/
SPONSORS:

HOST COURSE

PARTNER SPONSOR

HOSPITALITY TENT SPONSOR

EAGLE SPONSORS

BIRDIE SPONSOR

HOLE SPONSORS

PHOTOGRAPHY SPONSOR

SIGNAGE SPONSOR

GOLF BALL LAUNCHER SPONSOR

ENTERTAINMENT SPONSOR

AWARDS SPONSOR

SWAG BAG SPONSOR

SWAG DONORS

AIT Promotions
CMIT Solutions of the Northeast Valley
Fun Coach Team Workouts/Teamplay USA
Hassyampa Inn
National Electrical Contractors Association – Arizona (NECA)
Stellar Adventures
The Camby
Visit Tucson

LUNCHEON VENDORS

…………………….
ABOUT OUR CHARITY:

The Harvest Compassion Center, HSMAI’s 2026 Charity of the Year, was launched in 2011 to immediately serve the needs of children and their families through their ‘Food Banking Reimagined’ model. Their goals are simple: reduce food insecurity for children and families living in poverty, improve their overall quality of life in the home, and improve their school readiness and academic achievements. ‘Food Banking Reimagined’ merges mini grocery stores, high-end clothing boutiques, and kids’ play corners, all into one. One in five children in Maricopa County are going to bed hungry. HCC’s North Phoenix/Scottsdale, West Phoenix, Maryvale and Tolleson locations are feeding over 21,000 families annually, including over 65,000 local children. Their centers are located in generationally poor neighborhoods, where median incomes are below state poverty levels, 98% receive SNAP benefits, and 99% receive free school meals. HCC embodies a commitment to providing clients with an exceptional shopping experience, emphasizing authentic connections, and cultivating genuine client relationships, while also being dedicated to sharing referral services, creating lasting, impactful change! More information is at: https://harvestcompassioncenter.org/

ABOUT OUR HOST
Make your own history at The Wigwam, a beloved Arizona resort since 1929. Whether you’re traveling for business, romance, relaxation, or family fun, our 440 acres of lush landscapes, elegantly crafted adobe and timber suites, and enticing hotel amenities provide the extravagant retreat you so desire. From green golf courses to outdoor tennis courts, from relaxing spa facilities to signature dining spots, there are so many things to love about The Wigwam. Discover a world of your own at one of the top Arizona luxury resorts, where the opportunities to explore are endless.
The Wigwam is equipped with a century’s worth of experience in providing the best luxury and comfort to travelers worldwide. Originally established as a small lodge during the rise of cotton-ranching businesses in the early 1900s, the resort currently houses 331 elegant rooms and suites, Championship golf courses, three swimming pools, and family-friendly recreation centers. More information here: https://www.wigwamarizona.com/

Click for downloadable forms
Golfer Registration Form
Golf Raffle/Donation Form
Golf Sponsorship/Vendor Table Form

HSMAI Commercial Strategy Conference
2026-06-16 - 2026-06-17
San Antonio, Texas
More details as they become available

June HSMAI/Visit Phoenix Summer Mixer
2026-06-18 16:00 - 18:00
JUNE 18, 2026
4:00–6:00 P.M.
Warehouse 215
215 E Grant St.
Phoenix 85004
Join us on June 18 from 4–6 p.m. for a lively summer celebration proudly sponsored by Aiden, hosted at Warehouse 215. Connect with fellow industry professionals, enjoy great conversation, and celebrate the season in one of Downtown Phoenix’s most unique and vibrant venues. Expect a relaxed atmosphere, refreshing bites and beverages, and plenty of opportunities to build meaningful connections.
We look forward to welcoming you for an unforgettable summer evening!
For more information and to register, GO HERE

47th Annual Auction and Fundraiser Celebrating the "Year of the Horse"
2026-07-17 18:00 - 22:00
The Arizona Chapter of the
Hospitality Sales & Marketing Association International
Presents their Award-Winning Event ….
43rd ANNUAL AUCTION & FUNDRAISER
Celebrating the “Year of the Horse”

Join Arizona’s Hospitality and Meeting Industry Professionals for an
Unforgettable Evening of Fun and Purpose at the
“Hats, Horses & Hospitality Auction”
REGISTER ONLINE NOW!

DONATE ONLINE NOW!

Celebrate tradition and community at this sophisticated Derby-themed auction. With a festive atmosphere, standout quarter, silent and live auction items, and stylish race-day attire, the evening blends elegance with purpose to create a memorable fundraising experience.
Our community thrives when we come together, and the enthusiasm for high-energy, interactive events like our auction has never been stronger. This event promises an evening filled with excitement, camaraderie, and the spirit of giving.
Proceeds from this unforgettable evening will benefit the Arizona Chapter of HSMAI, supporting its mission to deliver quality continuing education and scholarships for professionals in the hospitality industry and aspiring future leaders. We will also be raising much-needed funds for our 2026 Charity of the Year – The Harvest Compassion Centers. Their mission is to provide food and clothing in a hope-filled environment to the underserved in the greater Phoenix area.
Don’t miss this opportunity to connect, celebrate, and contribute to a cause that shapes the future of our industry. Start planning your derby-inspired outfits. This is one event you won’t want to miss (last year sold out)! Let’s make this year’s fundraiser our most impactful yet! 💫
DATE:
Friday, July 17, 2026
VENUE:
Hilton Phoenix Tapatio Cliffs Resort
11111 North 7th Street
Phoenix, AZ 85020
AGENDA:
5:00-6:30 p.m.
Grand Ballroom Foyer:
Registration, Cocktail Reception (no-host bar),
Photo Booth and Silent Auction
6:30-9:30 p.m.
Grand Ballroom:
Dinner and Live Auction
9:30 p.m.
Pointe in Tyme Restaurant
After Party with Cash Bar, Late Night Bites and Karaoke
COST:
Early Bird Price of $95.00 Per Person ($105 after 6/26/26)
Early Bird Price of $925.00 Corporate Table of Ten ($1000 after 6/26/26)
The Resort is offering a special overnight rate of $114.00 per room inclusive of resort fee.
This special rate is good for two nights before and after our event. To make your reservations, go HERE
PARKING:
Plenty of self-parking is available.
AUCTION SPONSORS:
Host Venue

Audio Visual Sponsor

Photography Sponsor

Signage Sponsor
Auctioneer

Reception Entertainment

After Party Entertainment

Photobooth Sponsor

Marquis Letters Sponsor

Decor

Table Gifts

Quarter Counting
Thank You to our Corporate Table Sponsors!
AIT PromotionsAmadeus HospitalityAventura CateringBWH HotelsConvention Solutions & Innovation (CSI)Delta Hotels by Marriott Phoenix-MesaEvent Team Inc.Experience GlendaleFamily of Becky BulkleyMesa Convention Center & Amphitheatre and The PostPadish Law GroupHot Air Expeditions/Stellar Adventuresthe next great event, LLCTwilight Productions
ABOUT HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is an individual membership organization with more than 5,000 members worldwide. HSMAI is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Adrian Awards and the Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. More information is at www.hsmai.org.
The Arizona Chapter, the fifth largest chapter in the U.S., is celebrating its 58th Anniversary. This auction has won numerous awards including “Stars of the Industry” Awards from the Arizona Lodging & Tourism Association, “Awards of Excellence in Association Management” from the Arizona Society of Association Executives and several HSMAI International Awards.
Membership is 140+ members strong, and is comprised of General Managers, Directors of Sales, Sales Managers, Revenue Managers, and Student Members. The chapter offers members a variety of education programs, community volunteer opportunities, leadership and professional development opportunities and a variety of networking and special events.
ABOUT OUR HOST VENUE

Surrounded by mountain views, our all-suite resort is a 20-minute drive north of downtown Phoenix. We offer seven pools, a 138-foot water slide, private cabanas, waterfalls, a championship golf course, and a full-service spa and salon. A variety of dining options, nearby hiking trails, and seasonal family-friendly amenities are available.
All of our suites are adorned in the soothing colors and traditional patterns of the Southwest, and offer families, couples, and business travelers a stylish and comfortable home away from home.
Find scenery to inspire you and a menu to match at Different Pointe of View, fire-grilled classics at Pointe In Tyme, and casual dining with waterfall views at Cascades Café.
From relaxation to exhilaration, you’ll find it all at Hilton Phoenix Tapatio Cliffs Resort. Come for world-class golf, a serene spa and salon, a variety of hiking trails, plus pools, waterfalls, a water slide, and more.
More information can be found here.
ABOUT OUR CHARITY
Mitchell Swaback Charities, Inc. (AZ) is a 20-year-old, volunteer-based 501(c)3 nonprofit that fully funds and operates Harvest Compassion Centers (HCC). It all began with one family who wanted to impact strangers in memory of the tragic loss of a son and brother, Mitch Swaback. During the post-recession days of 2009, MSC leaders saw an opportunity to serve our local kids with basic life necessities that would improve their overall health, well-being, and future.
HCC was launched in 2011 to immediately serve the needs of children and their families through our ‘Food Banking Reimagined’ model. Our goals are simple: reduce food insecurity for children and families living in poverty, improve their overall quality of life in the home, and improve their school readiness and academic achievements. ‘Food Banking Reimagined’ merges mini grocery stores, high-end clothing boutiques, and kids’ play corners, all into one. One in five children in Maricopa County are going to bed hungry. HCC’s North Phoenix/Scottsdale, West Phoenix, and Maryvale locations are feeding over 21,000 families annually, including over 65,000 local children. Our centers are located in generationally poor neighborhoods, where median incomes are below state poverty levels, 98% receive SNAP benefits, and 99% receive free school meals. HCC embodies a commitment to providing clients with an exceptional shopping experience, emphasizing authentic connections, and cultivating genuine client relationships, while also being dedicated to sharing referral services, creating lasting, impactful change!
HCC’s ‘Food Banking Re-imagined’ program is our flagship initiative, operating at three locations: North Phoenix/Scottsdale, West Phoenix, Maryvale and Tolleson. Our centers focus on serving the working poor, underinsured, underemployed, and minority populations—individuals and families facing significant economic challenges. These include those working multiple jobs, combined households living under one roof, and multi-generational families struggling to make ends meet. In Maricopa County, 64% of families live below the poverty line, with one in five children going to bed hungry.
As the economic fallout from the pandemic continues, young children remain among the most vulnerable. HCC aims to combat local food insecurity rates, addressing the critical needs of disadvantaged families and helping close achievement gaps that disproportionately affect these communities. Our ‘Food Banking Re-imagined’ model is designed to create a welcoming and inclusive environment for underemployed and underrepresented families of diverse backgrounds. With no income or geographical restrictions, we provide free access to healthy food, essential hygiene products, proper clothing, and baby necessities to all who come through our doors.
This program operates entirely free for clients and does not receive government food products or funding. Families may visit once every 30 days and receive additional support, including community referrals, prayer, encouragement, and hope. Our commitment goes beyond meeting immediate needs; we walk alongside our clients, instilling independence, confidence, and a drive toward self-sustainability. Witnessing their journey toward success is a privilege and a testament to the transformative impact of our work.
A typical client at HCC is a low-income family with an average household size of six. Often, one adult works multiple jobs while another provides full-time care for young children or elderly relatives. For instance, Maria and Jorge, a Phoenix couple, live in a cramped two-bedroom apartment with their four children and Maria’s elderly parents. Jorge works two jobs, and Maria manages the home and cares for the family. Financial hardships force them to prioritize bills over essentials like food and clothing. HCC is honored to support families like Maria and Jorge, providing them with monthly groceries, hygiene products, and seasonal clothing.
In 2024, HCC’s impact was the following: Fed and clothed 19,028 families with 600,000 pounds of food, hygiene and baby product, distributed 118,106 pieces of laundered clothing, over 10,000 Christmas toys were distributed to 3,007 kids during the month of December, 124,600 diapers and baby wipes were distributed by 1,966 volunteers who donated 17,496 hours of service.
THE CONCEPT OF THE AUCTION
The original Chinese Auction was conceived in 1982 by the Arizona Chapter of the Hospitality Sales & Marketing Association International. This event has gained national recognition and has been adopted by numerous HSMAI and MPI chapters through the U.S. as their major fundraiser.
The auction was originally given the Chinese theme due to the location of the event – the former China Doll Restaurant in Phoenix. Over the years, the auction has grown and has moved its location to larger venues. The Chinese theme has remained.
The idea of the auction is to provide each guest with a list of prizes (such as dinners, golf outings, gift baskets, services, and hotel/resort stays) and a numbered stick. Each table is supplied with a bucket that is placed in the middle. Starting with the number one item, the auctioneer describes that item and asks the guests who are interested in bidding on this item to toss a quarter or quarters in the bucket. The guest then holds their stick in the air. The auctioneer calls out the numbers that are held up. A gonger (who cannot see or hear what is going on) is responsible for hitting the gong after a few seconds. The last number called out when the gong rings has won that prize and goes to the stage to claim it. This sequence of events goes on throughout the evening until all prizes are gone. Over the years, a silent and live auction have also been added to the event.
This event has won numerous awards including “Stars of the Industry” Awards from the Arizona Lodging & Tourism Association, “Awards of Excellence in Association Management” from the Arizona Society of Association Executives and several HSMAI International Awards.
In 2022, the name of our event was changed to be more diverse and inclusive, but the year of the Chinese Zodiac and the Asian theme remain.
Come ready to have a great time.This is the perfect event to bring family members, friends, and co-workers too.
CLICK HERE TO REGISTER ON-LINE.
CLICK HERE TO DONATE A PRIZE ON-LINE.CLICK HERE FOR A PRINTABLE INVITATION.CLICK HERE FOR AN PRINTABLE AUCTION DONOR FORM.CLICK HERE FOR A PRINTABLE DONOR LETTER.

AUGUST JOINT PROGRAM AND MIXER
2026-08-18 18:00 - 21:00
Hospitality Sales & Marketing Association International – Arizona ChapterandNational Association of Catering & Events – Arizona Chapterpresent…..
AUGUST JOINT PROGRAM AND MIXER
BEYOND IMPRESSIVE: Show Up, Stand Out, and Book More Business!
Presented by Rita Goodroe
Tuesday August 18, 20266:00-9:00pmHilton Garden Inn Tempe University Research Park7290 South Price Rd, Tempe, AZ 85283
Want to book more business without chasing every lead or having to shout louder than your competition? The best hospitality professionals don’t sell harder; they attract smarter.
Right now, people are drowning in options and overwhelmed by information. With dozens of proposals, tours, and “quick follow-ups” hitting their inbox every week, being memorable is what closes the deal.
Rita Goodroe shows you how to do exactly that. A former attorney turned viral dating coach who built two award-winning communities, Rita now works with hospitality and event professionals across the country to sell in a way that feels natural, not forced.
In this fast-paced, humorous, session, you’ll discover how to turn what makes you unique into your strongest competitive edge, communicate in a way people can’t forget, and create experiences that lead to faster yeses, stronger relationships, and a steady stream of referrals.
ATTENDEES WILL LEARN HOW TO:
• Identify what truly makes them stand out in a crowded market
• Sell confidently by using their natural strengths
• Build trust quickly with prospects, clients, and partners
• Communicate in a way that reduces hesitation and speeds up decisions
• Create a client experience that leads to repeat business and referrals
• Stop chasing leads – and start attracting the right clients
AGENDA:
6:00pm-7:00pm … Registration, Cocktails, Networking & Raffle Sales
7:00pm-7:15pm … Welcome & Announcements
7:15pm-8:30pm … Dinner and Education Program
8:30-9:00pm … Raffle Drawings and Conclusion
PARKING:
Complimentary Self-Parking
PRICING:
(Ticket pricing includes program, dinner and one drink ticket)
$55 HSMAI/NACE Member Early Bird by 8/7 / $65 after 8/7
$65 Guest of Member Early Bird by 8/7 / $75 after 8/7
$80 Future Member Early Bird by 8/7 / $85 after 8/7
THANK YOU TO OUR SPONSORS

ABOUT OUR SPEAKER
Rita Goodroe is an award-winning sales & marketing strategist, keynote speaker, and emcee who helps organizations and professionals move Beyond Impressive™ to influential by focusing on the human side of how people communicate, connect, and act.
Known for her energetic storytelling, humor, and highly interactive sessions, including the viral “35 Dates in 35 Days” experience, Rita gives audiences strategies they can put to use right away to build trust, communicate more clearly, and strengthen the relationships that matter most.
She has worked with Fortune 500 companies like Kellogg’s and Volvo Group, as well as global organizations including MPI, NACE, and CMAA, and is recognized in the hospitality, events, and experience-driven industries.
As the founder of two award-winning communities , Rita has worked with thousands of professionals to increase influence, build stronger networks, and turn connection into measurable outcomes. Her work has been featured in The Washington Post, on NBC, CBS, and Great Day Washington, and she received the Change-Maker Award at the United State of Women Summit during President Obama’s administration.
Rita serves as the Director of Community Relations for the National Speakers Association Georgia Chapter. She lives in Savannah and can often be out on the water with her husband.

ABOUT OUR HOST VENUE:

Located off Route 101, the Hilton Garden Inn Phoenix Tempe University Research Park is within four miles of Discovery Business Campus, Kiwanis Park, and Chandler Fashion Center, with a free, five-mile radius shuttle for nearby transportation. Arizona State University is a 10-minute drive, and Mill Avenue District is nine miles away. Enjoy our all-day dining, pool, hot tub, and evening room service. Our on-site restaurant offers a variety of culinary delights for every meal. Breakfast and dinner are served daily in a casual environment.
REGISTER NOW!

Community Outreach Event: Haunted Cabanas (date TBD)
2026-10-01 08:00 - 17:00
Community Outreach Event:
Haunted Cabanas
Date and Location TBD

November Education Program (date TBD)
2026-11-02 08:00 - 17:00
November Education Program
Date and Location TBD

Chapter Annual Leadership Retreat (date TBD)
2026-12-01 08:00 - 17:00
Chapter Annual Leadership Retreat
Date and Location TBD

Community Outreach Event: Holiday Caroling Event
2026-12-07 15:00 - 18:00
Community Outreach Event:
Holiday Caroling Event
Scottsdale Senior Living Homes
More details as they become available
