HSMAI Arizona Chapter
Tuesday, October 26, 2021

Hosted by

Residence Inn/Courtyard Phoenix Downtown
132 S. Central Avenue, Phoenix, 85003


Registration and Networking

Lunch and Presentation

Raffles and Closing


With the help of industry leading experts, hoteliers will find answers and recommendations to assist in creating a roadmap by utilizing technology, partnerships and data to find long-term success.

Delta Hotels


Kelley Coats, Head of Commercial Business, SkyTouch Technology
Jeffrey Stephen Parker, CHTP, Vice President, IT Services & Delivery, Highgate Hotels
Alexandre Rizk, CEO, Pro Hospitality Group


Melanie Volkers, CHSE, CHDM, Director of Sales & Marketing
Delta Hotel by Marriott Phoenix Mesa


Kelley Coats

Kelley is Head of Commercial Business at SkyTouch Technology, a leading provider of hospitality industry technology solutions. With over 7,500 customers and 82,000 global users, hotels rely on SkyTouch Technology’s Hotel Operations Platform to manage millions of hotel guests traveling to their destinations daily. Kelley leads sales, marketing, business operations, customer success, onboarding and support for SkyTouch. Her team keeps the customer at the center of everything they do to ensure customer success at every stage of the customer journey.

Prior to joining SkyTouch in 2019, Kelley spent 14 years at Arizona Public Service. She held various customer facing roles including Director of Customer Operations where she played a key role in the success of the industry award-winning, $100M Billing System Project (CiNERGY) used by customers and 1,000+ employees company-wide for transaction processing, recordkeeping, and CRM.

Kelley graduated from Arizona State University with a Bachelor of Science in Marketing. In her free time, she enjoys attending live music events with her husband, traveling with her family and seeing the world through the eyes of her two young children.

Jeffrey Stephan Parker

For over three decades Jeffrey Stephen Parker has been a leader in hotel and restaurant hospitality, with the last twenty-five focused on hospitality technology. He specializes in the technologies that guests interact with directly and the ones that enable hotel teams to better enhance guest experiences.

Parker has created and implemented the technology systems that facilitated the growth of a regional brand, managing both operational and capital budgets to balance the needs of the operations versus tax and capital implications. In addition, he has worked for one of the largest management companies in the world, leading a team that handled major technology projects for franchised and independent hotels. Jeff worked with a top-ten US franchise company with eleven brands including nearly 1,000 select-service hotels. He currently works with the Highgate team as the Vice President of IT Service & Delivery.

Leveraging new technologies Parker has been able to reduce costs and improve customer service and guest retention, specifically working with disparate partners to develop or improve integrations with Property Management Systems, Messaging System, Reputation Management Systems, Central Reservations Systems, Sales & Catering and Global Distribution Systems.

Jeff has lead teams that identified creative ways to apply existing and emerging technologies from disparate business sectors to solve challenges in the hospitality industry related to the COVID-19 Pandemic.

Jeff is also involved in the hospitality education community through HTNG, HFTP and AH&LA, contributing through presenting in educational sessions and participating on committees and boards.
When not working, Jeff is keeping up with his wife and two boys, tailgating or watching sports. In addition, he is an avid Home-Brewer and practicing beer-snob.

Alexandre Rizk

Alexandre “Alex” Rizk has an impressive list of qualifications and experience in the hospitality industry. After being a leader in hotel brokerage for 15 years, he is known for his strategic capabilities in financing and managing all the intricacies buying and selling hotels. Alex serves as CEO of Pro Hospitality Group (PHG), a hotel investment and ownership platform. PHG currently owns and operates seven branded hotels within the state of Arizona, actively acquiring new properties throughout the U.S.

Serving over seven years in the Canadian Military has contributed significantly to his ability to motivate, inspire, and lead others passionately and compassionately. As a catalyst, he mobilizes others to reach greater heights, becoming the best version of themselves, creating the excellence that propels the team to exceptional heights. With the advantage of sometimes being underestimated, he continually achieves success where others could not. Valued and esteemed, Alex is paving the way with powerful and uniquely progressive strategies in the industry.

Melanie Volkers, CHSE, CHDM

Melanie Volkers
Melanie Volkers is the Director of Sales & Marketing at the Delta Hotel by Marriott Phoenix Mesa. Melanie is no stranger to HSMAI Arizona. She served as chapter president in 2007 and is the recipient of the chapter’s Sales & Marketing Professional of the Year award in 2009. Melanie received her CHSE designation from HSMAI in 2010 and her CHDM in 2018.

A native of New Jersey, Melanie has lived in Scottsdale since 1988 and has been working in Valley hotels and resorts for 25 years. She has been an active industry leader for many years and has served as President of the Arizona Business Travel Association (AZBTA) and the Arizona Sunbelt Chapter of MPI. She is currently serving on the MPI Arizona board as Immediate Past President.




Residence Inn/Courtyard Phoenix Downtown welcomes you with impressive amenities and a convenient hotel location near popular attractions including Chase Field and Comerica Theatre. Before exploring the downtown district, get a great night’s sleep on our luxury bedding, then recharge with our delicious complimentary breakfast. Our hotel suites also offer fully equipped kitchens, perfect for preparing your favorite meals whenever hunger strikes. After fueling up, take care of your work commitments using our complimentary Wi-Fi and ergonomic workstations, or head over to our fitness center to squeeze in a workout, followed by a swim in the indoor pool. Hosting an event in downtown Phoenix? Reserve one of our six contemporary venues with audiovisual equipment and high-speed Wi-Fi; our on-site planning and catering team is ready to manage every detail. Whether you’re in town to sightsee or to conduct business near our hotel, we’re looking forward to making you feel at home. More information is available at https://www.marriott.com/hotels/travel/phxtw-residence-inn-phoenix-downtown/

MPI/HSMAI 11th Annual 'HospitaliTee' Golf and Networking Event
MPI/HSMAI 11th Annual
"HospitaliTee" Golf and Networking Event
Friday, November 5, 2021  •  8:00 a.m. Shotgun Start
Las Sendas Golf Club
Hilton Hotels and Resorts

The Vistas Pavilion  •  7555 E. Eagle Crest Drive, Mesa, AZ

18 holes of Spectacular Golf * Swag Bags for Golfers * Great Raffle Prizes * Awards Luncheon and More!





These leading associations - the Arizona Sunbelt Chapter of Meeting Professionals International and the Arizona Chapter of the Hospitality Sales & Marketing Association International - have joined forces for the 11th year in a row to provide members of the Arizona meeting and hospitality industry a day of great golf on an award winning course, followed by a lunch and an awards celebration.

This is an event you won't want to miss. Not up for a round of golf or don't have four hours to play? You can still participate! Just register to join in on festivities after the tournament – lunch and awards.

This event is a source of revenue for both associations during these uncertain and challenging times, so we urge you to please join us for a fun morning on the links. The funds from this tournament will help to support our associations' continuing efforts to provide quality continuing education and scholarships for those professionals currently in the meeting and hospitality industry and those who are pursuing a career in the field. Once again, we would greatly appreciate your participation.

For more information on MPI Arizona Sunbelt Chapter go to: mpi-az.org.

On behalf of our Golf Tournament Committee and our Board of Directors, we thank you in advance for your participation and support!!!

The rate for golf includes:

  • Green fees
  • Cart Fees
  • Unlimited Range Balls
  • Curbside Bag Service
  • Fully Equipped Golf Carts with Cooler, and Tees
  • Personalized Scorecards, Cart Signs and Rules Sheet
  • Professional Tournament Scoring
  • Two Full Beverage Carts on Course
  • Fun "stuff" and and socially distanced games provided by our sponsors at their holes
  • Buffet Luncheon
  • Awards for 1st, 2nd and 3rd place, plus skill holes
  • Swag Bag
  • Cash Bar at Lunch

    7:00-8:00 a.m. .... Registration and Practice
    8:00 a.m. ... Shotgun Start
    11:00 a.m. ... Golf Clinic
    12:00 p.m. ... Luncheon, Awards and Raffles


    Host Sponsor:
    Las Sendas Golf Club

    Title "Ace" Sponsor:
    Hilton Hotels and Resorts

    Eagle Sponsor:
    Visit Phoenix

    Hole Sponsors:
    City of Prescott Tourism OfficeDixon GolfJabberYakNational Structures Events & ServicesWestin La Paloma Resort & Spa

    Swag Bag Sponsor:
    Caesars Entertainment


    As one of the best golf courses in all of Arizona, you will play on a world class layout that provides, "A golf experience to remember for a lifetime." In 1995, Robert Trent Jones Jr. made his Arizona debut joining an elite list of world class architects who have left their mark in the desert southwest with the opening of Las Sendas Golf Club. Play your next round of golf at Las Sendas Golf Club for a world class golf experience and you will see why people come from all across Mesa, Scottsdale, Phoenix, and around North America rate this track as one of the top 10 golf courses in Phoenix and Arizona.

    More information is at: https://www.lassendas.com/.


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