Hospitality Sales & Marketing Association International – Arizona Chapter
and
National Association of Catering & Events – Arizona Chapter
present…..
AUGUST JOINT PROGRAM AND MIXER
BEYOND IMPRESSIVE: Show Up, Stand Out, and Book More Business!
Presented by Rita Goodroe
Tuesday August 18, 2026
6:00-9:00pm
Hilton Garden Inn Tempe University Research Park
7290 South Price Rd, Tempe, AZ 85283
Want to book more business without chasing every lead or having to shout louder than your competition? The best hospitality professionals don’t sell harder; they attract smarter.
Right now, people are drowning in options and overwhelmed by information. With dozens of proposals, tours, and “quick follow-ups” hitting their inbox every week, being memorable is what closes the deal.
Rita Goodroe shows you how to do exactly that. A former attorney turned viral dating coach who built two award-winning communities, Rita now works with hospitality and event professionals across the country to sell in a way that feels natural, not forced.
In this fast-paced, humorous, session, you’ll discover how to turn what makes you unique into your strongest competitive edge, communicate in a way people can’t forget, and create experiences that lead to faster yeses, stronger relationships, and a steady stream of referrals.
ATTENDEES WILL LEARN HOW TO:
- • Identify what truly makes them stand out in a crowded market
- • Sell confidently by using their natural strengths
- • Build trust quickly with prospects, clients, and partners
- • Communicate in a way that reduces hesitation and speeds up decisions
- • Create a client experience that leads to repeat business and referrals
- • Stop chasing leads – and start attracting the right clients
AGENDA:
6:00pm-7:00pm … Registration, Cocktails, Networking & Raffle Sales
7:00pm-7:15pm … Welcome & Announcements
7:15pm-8:30pm … Dinner and Education Program
8:30-9:00pm … Raffle Drawings and Conclusion
PARKING:
Complimentary Self-Parking
PRICING:
(Ticket pricing includes program, dinner and one drink ticket)
$55 HSMAI/NACE Member Early Bird by 7/28 / $65 after 7/28
$65 Guest of Member Early Bird by 7/28 / $75 after 7/28
$80 Future Member Early Bird by 7/28 / $85 after 7/28
ABOUT OUR SPEAKER
Rita Goodroe is an award-winning sales & marketing strategist, keynote speaker, and emcee who helps organizations and professionals move Beyond Impressive™ to influential by focusing on the human side of how people communicate, connect, and act.
Known for her energetic storytelling, humor, and highly interactive sessions, including the viral “35 Dates in 35 Days” experience, Rita gives audiences strategies they can put to use right away to build trust, communicate more clearly, and strengthen the relationships that matter most.
She has worked with Fortune 500 companies like Kellogg’s and Volvo Group, as well as global organizations including MPI, NACE, and CMAA, and is recognized in the hospitality, events, and experience-driven industries.
As the founder of two award-winning communities , Rita has worked with thousands of professionals to increase influence, build stronger networks, and turn connection into measurable outcomes. Her work has been featured in The Washington Post, on NBC, CBS, and Great Day Washington, and she received the Change-Maker Award at the United State of Women Summit during President Obama’s administration.
Rita serves as the Director of Community Relations for the National Speakers Association Georgia Chapter. She lives in Savannah and can often be out on the water with her husband.
ABOUT OUR HOST VENUE:
Located off Route 101, the Hilton Garden Inn Phoenix Tempe University Research Park is within four miles of Discovery Business Campus, Kiwanis Park, and Chandler Fashion Center, with a free, five-mile radius shuttle for nearby transportation. Arizona State University is a 10-minute drive, and Mill Avenue District is nine miles away. Enjoy our all-day dining, pool, hot tub, and evening room service. Our on-site restaurant offers a variety of culinary delights for every meal. Breakfast and dinner are served daily in a casual environment.