Certified Revenue Management Executive

The Hospitality Sales and Marketing Association International (HSMAI) has developed a prestigious certification in revenue management — the CRME. Individuals working in revenue management in the hospitality industry, if they meet the minimum qualifications, can take an online examination offering them a chance to confirm their knowledge, experience, and capabilities in their field.

Who is it for?

The program is designed for hospitality sales and marketing and revenue management professionals who are interested in expanding their current role; executives seeking to understand revenue management; and sales and marketing professionals looking to expand their knowledge base.

  • Revenue Managers
  • Marketing
  • Sales
  • Operations
  • Asset Managers
  • General Managers
  • Hotel Suppliers

What is Covered?

Topic areas include:

  • From Revenue Management to Revenue Strategy
  • The Revenue Professional
  • Departmental Integration
  • Economics and its Role in Revenue Optimization
  • Understanding the Market
    Segmentation and Sources of Business
  • Forecasting, Pricing and Inventory Control and much more…

What is Included?

The study guide that examination candidates will use, covered by the examination fee, is Evolving Dynamics From Revenue Management to Revenue Strategy published by the HSMAI Foundation. The special report published in 2006 was researched and written by Kathleen Cullen and Caryl Helsel, partners, Inspire Resources, a hospitality consulting firm, and developed with the help and advice of HSMAI's Revenue Management Special Interest Group Advisory Board.