The CHDM program is be broken down into three sections: Digital Marketing Impact; Strategy and Tactics; and Analytical, Productivity, and Management Tools. Topics covered include mobile marketing, Online Travel Agencies (OTAs), public relations, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and social media, among others.
The program is designed for hospitality sales and marketing and revenue management professionals who are interested in expanding their current role; executives seeking to understand digital marketing; and digital marketers looking to understand the hospitality industry.
The program is focused toward those who want to maximize online revenue through lead generation, customer engagement and loyalty, online brand awareness and product exposure, as well as those who desire to become more proficient in the myriad key digital areas as the importance of this field is rapidly growing in the hospitality industry.
The certification program includes a 200 page study guide - A Field Guide for Navigating Today's Digital Landscape. There is a certification test which includes 50 questions and you must receive a passing score to earn your CHDM credentials.
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