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Education Program

April 27 @ 4:30 pm - 7:00 pm MST

HSMAI Arizona Chapter presents


“Harness the Power of AI: Skyrocket Your Sales performance!”

Presented by Holly Zoba, CHDM
Owner, Scout Simply and Influencer Sales Training

Thursday, April 27, 2023
4:30pm – 7:00pm

Hosted by our Gold Sponsor

Orchards Events & Catering
7100 North 12th Street, Phoenix

4:00p – 4:30p – Registration, Networking, Cocktails & Appetizers
4:30p – 4:45p – President Welcome
4:45p – 5:45p – Program
5:45p – 6p – Thank you and Raffles
6:00pm – 7:00 – Networking, Cocktails, Appetizers & Property Tours

Are you ready to take your sales game to the next level? Join us for an exciting, informative, and interactive session on the practical uses of Artificial Intelligence (AI) for sales professionals!

In today’s fast-paced and competitive sales landscape, staying ahead of the curve means leveraging cutting-edge technology to your advantage. This session will explore how AI can revolutionize your sales process, from lead generation to closing deals. Learn about the best AI-driven tools and strategies that can help you work smarter, not harder!

Key takeaways from the session:

  • Discover AI-powered tools for lead generation,  sales communication, sales enablement, and market and customer intelligence.
  • Get insights on free and paid AI-driven apps that can boost your sales performance.
  • Learn how to integrate AI into your sales process without losing the human touch.
  • Understand the ethical considerations when using AI in sales.

Don’t miss out on this opportunity to stay ahead of the competition and supercharge your sales performance! Whether you’re a seasoned sales professional or just starting in the field, this session will provide valuable insights and practical tips that you can start applying immediately.

Reserve your spot now and join us for a journey into the future of sales success!


Holly Zoba is the founder of Scout Simply which helps the hospitality industry find more revenue through sales and marketing strategies and technology training. In 2019, she launched a unique sales training program – Influencer Sales – which was built around the changing behaviors of hotel B2B buyers. This program integrates new sales strategies along with introducing digital applications to engage prospects earlier and close more sales.

In 2020, she launched the Hotel Digital Marketing Essentials program in partnership with HSMAI and to date, over 500 students have graduated from this six week program. Most recently, she has launched the HotelBSchool, a learning portal for hotel education, which offers comprehensive courses and training programs designed to help hospitality professionals enhance their skills and advance their careers.

With over 25 years of experience in the hospitality industry, Holly began her career with Hospitality Partners in Washington, DC where she held multiple operations and sales roles including 10 years as the VP of sales and marketing. An early interest in all things digital led her to a sales role with Milestone Internet Marketing and later to becoming a full stack web application developer (MERN). She also spent several years as the SVP of Hospitality with Signature Worldwide Training where she learned the principles of adult learning and developed training programs with Best Western, Hilton, IHG, Smith Travel Research and Caesar’s Entertainment among others.

Holly is a past chair of the HSMAI Marketing Advisory Board and a recipient of the Top 25 Most Extraordinary Minds in Sales and Marketing for her work on advocacy marketing. She is dedicated to helping hospitality professionals succeed and thrive in the industry through innovative training programs, such as those offered on hotelbschool.com.

Contact info:
Holly Zoba

LinkedIn: https://linkedin.com/hollyzoba


Orchard Events & Catering hosts weddings, special occasions, and important life celebrations. The team provides all-inclusive packages to handle every detail of any affair.

The Orchard Phoenix is a unique, restored historic property in North Central Phoenix, also known as the North Phoenix Corridor. The venue is located on 12th Street, just north of Glendale Road, right next to Luci’s at the Orchard.

With more than 30 years of experience in planning, managing, executing events, our full-service team would be honored to bring your dream event to life at this perfect venue! More information is available at https://www.orchardeventsphx.com.

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April 27
4:30 pm - 7:00 pm MST