November Education Program
HSMAI Arizona Chapter presents…..
HSMAI NOVEMBER PROGRAM AND MIXER
“Your Next Assistant Doesn’t Need a Desk”
How AI Helps Hotel Commercial Teams Think Smarter,
Personalize Better and Influence More Decisions
Presented by Holly Zoba, Principal, hotelBschool.com
Thursday, November 19, 2026
11:00 am to 1:30pm
Hosted by
2401 East Camelback Road
Phoenix, AZ 85016
In this interactive workshop, you will:
- Research smarter: Find the right accounts, buyers and opportunities in minutes.
- Know your ideal clients: Create ICPs and buyer personas that guide your outreach.
- Personalize faster: Write e-mails and voicemails that get noticed and get replies.
- Prepare with confidence: Get call plans, discover questions and talking points in seconds.
- Create content that connects: Generate professional images, posts and content for any channel.
- Build your AI assistant: Create custom GBT to help with research, call prep, e-mails and more.
- Influence more decisions: Use AI to deliver insights, ideas and value that more s buyers forward.
- Save time, do more: Automate the busy work so you can focus on what really matters.
PRACTICAL, INTERACTIVE, IMMEDIATE IMPACT.
Real tools. Real prompts. Real results – starting the very next day.
Please bring your laptops as this will be an interactive program.
AGENDA:
11:00am to 12:00pm … Registration, Raffle Sales, and Luncheon Buffet
11:45am … President’s Welcome and Announcements
12:00pm to 1:30pm … Education Program
1:30pm … Raffles and Wrap Up
PARKING:
Valet parking at $10.00
Would you like to donate a raffle prize for this program? Go HERE to donate.
We appreciate your support!
ABOUT OUR SPEAKER
Holly Zoba is the cofounder of hotelBschool.com, a website that provides training around the business of hotels. Holly is the architect of several sales, AI and marketing programs featured on the site and has curated several more courses from other industry experts in revenue management, technology and hotel real estate.
Holly began her career with Hospitality Partners where she spent 10 years as the VP of sales and marketing. She spent several years as the SVP of Hospitality with Signature Worldwide Training where she learned to execute the principles of adult learning and developed training programs for multiple hotel brands, Smith Travel Research and Caesar’s Entertainment.
Prior to launching her own training company, Holly became a full stack web application developer (MERN stack) because she wanted to understand how this digital technology actually worked!
She is a past chair of the HSMAI Marketing Advisory Board and the coauthor of the Certified Hotel Digital Marketers study guide and certification since its launch in 2012. She just completed the 7th update for 2025.
A frequent industry author and speaker on sales, marketing and AI, she is also a recipient of the Top 25 Most Extraordinary Minds in Sales and Marketing for her work on advocacy marketing.
ABOUT OUR HOST VENUE:
Celebrate refined revelry at our boutique hotel in Phoenix.
A reimagined look for a Phoenix icon, the newly-renovated Camby is the embodiment of a warm welcome—a blend of creativity, luxury, and authentic desert style. Situated near Biltmore Fashion Park and minutes from Scottsdale and downtown Phoenix, experience the vibrant culture and local artistry of Arizona when you stay at The Camby, where every moment is a celebration of refined revelry. Refreshed interior design gives The Camby’s classical bones new life with natural glimpses of flora & fauna and modern muted hues resulting in a dynamic contemporary space that evokes emotion, relaxation, and curiosity. With upbeat, convivial energy, The Camby offers bold Southwestern flavors, agave-based spirits, and friendly, knowledgeable staff. Whether you’re seeking the perfect cup of coffee or nightcap to end the day, you’ll find it here. Experience our signature, enigmatic buzz that is spirited and sophisticated, inspired by the Arizona desert. More information at: https://www.thecamby.com/